Agile Product Management Advanced: Designing Market-Oriented Products
Continuously optimize product-market fit through dialogue and AI support
4.3
Contents
- Agile product management:Mindset, pipeline, and AI workflow as a basis – practical review and targeted further development of use cases.
- Positioning the product:From value proposition to market segmentation—AI-supported analysis and continuous competitive monitoring.
Use cases:Competitive analysis & segmentation (AI deep research, AI web scraping). - From funnel to loop:continuously optimizing the customer journey—user research, data analytics, prototyping as a learning process.
Use case:automated sentiment analysis & ticket generation (data analytics, workflow automation). - Managing the value chain:Developing processes, key performance indicators, and evaluation metrics with AI support.
Use case:Performance monitoring and automated reports (AI evaluations, workflow automation). - Developing the business model: a holistic view of the product – markets, channels, revenues, costs, pricing models.
Use case:Analysis of market structure/pricing with modern AI (agentic AI) - Go-to-market:Automate roadmaps, monitoring, and communication.
Use case:Orchestrate release communication and go-live (content automation) - What's next?
Make AI your buddy – continuously develop your workflow. Test your knowledge with an optional skill check.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- Co-intelligence:Develop product management further with an agile approach and AI as a continuous, adaptive process.
- Bring AI to the Table:Make AI applications, data analytics, and automation usable for your product.
- Make AI your buddy:Deepen your skills with practical use cases, continuously reflect on your product-market fit, and continue learning as a team.
- Learning assessment & quality:Accompanying learning phases and skill checks ensure your ability to use modern AI & automation competently.
Methods
trainers, practical showcases, builder sessions, and current tech stacks bring the content to life. Case studies, prompt templates, technology maps, automation examples, practical exercises, and workflows allow you to try things out for yourself. Individual and group work, discussions, sharing experiences, and targeted tools ensure lasting learning success and support you in successfully putting what you learn into practice.
Tools:
AI and automation tools are central to this training course. We discuss current use cases and look at technical implementations. The showcases demonstrate this using current tools as examples.
Please bring a WLAN-capable laptop!
Tool
Recommended for
- Product managers and product owners who want to further develop their products and services using the latest AI technologies and automation tools.
- Innovators who want to combine agile methods and AI use cases to discover and implement product solutions.
- SCRUM Product Owners and SAFe Product Managers who want to shape product development strategically, based on data, and beyond individual sprints.
- Anyone who wants to deepen their practical knowledge of agile methods: from Scrum Masters to agile coaches and change agents who want to continuously improve their working methods.
- No prior knowledge is required—all you need is a desire to learn and an openness to new technologies!
Further recommendations for "Agile Product Management Advanced: Designing Market-Oriented Products"
Contents
- Agile product management:Mindset, pipeline, and AI workflow as a basis – practical review and targeted further development of use cases.
- Positioning the product:From value proposition to market segmentation—AI-supported analysis and continuous competitive monitoring.
Use cases:Competitive analysis & segmentation (AI deep research, AI web scraping). - From funnel to loop:continuously optimizing the customer journey—user research, data analytics, prototyping as a learning process.
Use case:automated sentiment analysis & ticket generation (data analytics, workflow automation). - Managing the value chain:Developing processes, key performance indicators, and evaluation metrics with AI support.
Use case:Performance monitoring and automated reports (AI evaluations, workflow automation). - Developing the business model: a holistic view of the product – markets, channels, revenues, costs, pricing models
Use case:Analysis of market structure/pricing with modern AI (Agentic AI) - Go-to-market:Automate roadmaps, monitoring, and communication.
Use case:Orchestrate release communication and go-live (content automation) - What's next?
Make AI your buddy – continuously develop your workflow. Test your knowledge with an optional skill check.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- Co-intelligence:Use an agile approach and AI to further develop product management as a continuous, adaptive process.
- Bring AI to the Table:Make AI applications, data analytics, and automation usable for your product.
- Make AI your buddy:Deepen your skills with practical use cases, continuously reflect on your product-market fit, and continue learning as a team.
- Learning assessment & quality:Accompanying learning phases and skill checks ensure your ability to use modern AI & automation competently.
Methods
trainers, practical showcases, builder sessions, and current tech stacks bring the content to life. Case studies, prompt templates, technology maps, automation examples, practical exercises, and workflows allow you to try things out for yourself. Individual and group work, discussions, sharing experiences, and targeted tools ensure lasting learning success and support you in successfully putting what you learn into practice.
AI and automation tools are central to this training course. We will discuss current use cases and look at technical implementations. The showcases demonstrate this using current tools as examples. Feel free to bring your laptop with you!
Tool
Recommended for
- Product managers and product owners who want to further develop their products and services using the latest AI technologies and automation tools.
- Innovators who want to combine agile methods and AI use cases to discover and implement product solutions.
- SCRUM Product Owners and SAFe Product Managers who want to shape product development strategically, based on data, and beyond individual sprints.
- Anyone who wants to deepen their practical knowledge of agile methods: from Scrum Masters to agile coaches and change agents who want to continuously improve their working methods.
- No prior knowledge is required—all you need is a desire to learn and an openness to new technologies!
Further recommendations for "Agile Product Management Advanced: Designing Market-Oriented Products"
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