Contents
Strategically positioning and managing the product
- Agile management - overview.
- Product Vision & Product Goal - strategic focus.
- AI prompts in product design - examples, templates, experiences.
- Stakeholder management - ensuring acceptance.
Designing the product to be data-driven and AI-supported
- Market research - identify target groups and focus them with AI personas.
- User research - discovering customer needs.
- Use AI-powered data analytics effectively.
- Customer Journey & Uses Cases - designing the product based on data.
- Business model - understanding the product as an investment.
Road mapping - planning and steering the way forward
- Agile Frameworks - DevOps & Delivery Pipeline.
- Go To Market - the roadmap for market entry.
- AI productionizing - from feature to data monitoring.
- Scaling - developing the product team.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
Data-driven product strategy: You will learn how to combine agile methods with AI-supported market research and data analytics to position products in a targeted manner.
Customer-oriented product design: You use AI personas, customer journeys and pirate metrics to identify customer needs at an early stage and act on the basis of data.
Effective market entry: You develop roadmaps, implement go-to-market strategies and optimize product deployment with AI productionizing and canary roll-outs.
Direct application: Practical examples from B2B and B2C help you to seamlessly integrate agile and AI-supported methods into your product development.
Methods
Trainer input, case studies, practical exercises, individual/group work, discussion, exchange of experience and accompanying work aids support successful implementation in practice.
Recommended for
This training is ideal for:
- Product managers and product owners who manage digital, classic or hybrid products.
- Innovators who want to use agile methods to develop better solutions.
- Service managers who want to organize their teams efficiently using agile approaches.
- SCRUM Product Owners and SAFe Product Managers who think strategically beyond the sprint.
- Anyone who wants to apply agile knowledge in practice, from Scrum Masters to agile coaches.
- Previous knowledge is not required.
Further recommendations for "Agile Product Management Advanced: Designing products customer- & market-oriented"
Contents
Strategically positioning and managing the product
- Agile management - overview.
- Product Vision & Product Goal - strategic focus.
- AI prompts in product design - examples, templates, experiences.
- Stakeholder management - ensuring acceptance.
Designing the product to be data-driven and AI-supported
- Market research - identify target groups and focus them with AI personas.
- User research - discovering customer needs.
- Use AI powered data analytics effectively.
- Customer Journey & Use Cases - designing the product based on data.
- Business model - understanding the product as an investment.
Road mapping - planning and steering the way forward
- Agile Frameworks - DevOps & Delivery Pipeline.
- Go To Market - the roadmap for market entry.
- AI Productionizing - from feature to data monitoring.
- Scaling - developing the product team.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
Data-driven product strategy: You will learn how to combine agile methods with AI-supported market research and data analytics to position products in a targeted manner.
Customer-oriented product design: You use AI personas, customer journeys and pirate metrics to identify customer needs at an early stage and act on the basis of data.
Effective market entry: You develop roadmaps, implement go-to-market strategies and optimize product deployment with AI productionizing and canary roll-outs.
Direct application: Practical examples from B2B and B2C help you to seamlessly integrate agile and AI-supported methods into your product development.
Methods
Trainer input, case studies, practical exercises, individual/group work, discussion, exchange of experience and work aids support successful implementation in practice.
Recommended for
This training is ideal for:
- Product managers and product owners who manage digital, classic or hybrid products.
- Innovators who want to use agile methods to develop better solutions.
- Service managers who want to organize their teams efficiently using agile approaches.
- SCRUM Product Owners and SAFe Product Managers who think strategically beyond the sprint.
- Anyone who wants to apply agile knowledge in practice, from Scrum Masters to agile coaches.
- Previous knowledge is not required.
Further recommendations for "Agile Product Management Advanced: Designing products customer- & market-oriented"
Attendees comments
"I learned a lot and got to know many more possible applications through the discussions in the group. Very helpful!"

"I particularly liked the holistic view of the product."

Seminar evaluation for "Agile Product Management Advanced: Designing products in a customer & market-oriented way"







34172
32582
Start dates and details
