Blended learning
New concept
This blended learning is held in German.
Customer requirements, markets and technologies are changing rapidly. In this training course, you will learn how to use agile methods and AI technologies to position products in a customer-oriented and data-driven way. Combine market research and customer journeys with AI personas to identify customer needs earlier and more precisely. Use tools such as refinement prompts, data analytics and pirate metrics to shape your product. Prepare for market entry with canary roll-outs and AI productionizing. Practical examples from B2B and B2C will help you to implement the approaches.
Module 1: Self-study phase
approx. 1.5 hours
Interactive self-learning program
Module 2: Classroom training
2 days
Agile Product Management Advanced: customer and market-oriented product design
Contents
Strategically positioning and managing the product
- Agile management - overview.
- Product Vision & Product Goal - strategic focus.
- AI prompts in product design - examples, templates, experiences.
- Stakeholder management - ensuring acceptance.
Designing the product to be data-driven and AI-supported
- Market research - identify target groups and focus them with AI personas.
- User research - discovering customer needs.
- Use AI-powered data analytics effectively.
- Customer Journey & Uses Cases - designing the product based on data.
- Business model - understanding the product as an investment.
Road mapping - planning and steering the way forward
- Agile Frameworks - DevOps & Delivery Pipeline.
- Go To Market - the roadmap for market entry.
- AI productionizing - from feature to data monitoring.
- Scaling - developing the product team.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
Data-driven product strategy: You will learn how to combine agile methods with AI-supported market research and data analytics to position products in a targeted manner.
Customer-oriented product design: You use AI personas, customer journeys and pirate metrics to identify customer needs at an early stage and act on the basis of data.
Effective market entry: You develop roadmaps, implement go-to-market strategies and optimize product deployment with AI productionizing and canary roll-outs.
Direct application: Practical examples from B2B and B2C help you to seamlessly integrate agile and AI-supported methods into your product development.
Methods
Trainer input, case studies, practical exercises, individual/group work, discussion, exchange of experience and accompanying work aids support successful implementation in practice.
Recommended for
This training is ideal for:
- Product managers and product owners who manage digital, classic or hybrid products.
- Innovators who want to use agile methods to develop better solutions.
- Service managers who want to organize their teams efficiently using agile approaches.
- SCRUM Product Owners and SAFe Product Managers who think strategically beyond the sprint.
- Anyone who wants to apply agile knowledge in practice, from Scrum Masters to agile coaches.
- Previous knowledge is not required.
Further recommendations for "Agile Product Management Advanced: Designing products customer- & market-oriented"
Module 1: Self-study phase
approx. 1.5 hours
Interactive self-learning program
Module 2: Online training
2 days
Agile Product Management Advanced: customer and market-oriented product design
Contents
Strategically positioning and managing the product
- Agile management - overview.
- Product Vision & Product Goal - strategic focus.
- AI prompts in product design - examples, templates, experiences.
- Stakeholder management - ensuring acceptance.
Designing the product to be data-driven and AI-supported
- Market research - identify target groups and focus them with AI personas.
- User research - discovering customer needs.
- Use AI powered data analytics effectively.
- Customer Journey & Use Cases - designing the product based on data.
- Business model - understanding the product as an investment.
Road mapping - planning and steering the way forward
- Agile Frameworks - DevOps & Delivery Pipeline.
- Go To Market - the roadmap for market entry.
- AI Productionizing - from feature to data monitoring.
- Scaling - developing the product team.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
Data-driven product strategy: You will learn how to combine agile methods with AI-supported market research and data analytics to position products in a targeted manner.
Customer-oriented product design: You use AI personas, customer journeys and pirate metrics to identify customer needs at an early stage and act on the basis of data.
Effective market entry: You develop roadmaps, implement go-to-market strategies and optimize product deployment with AI productionizing and canary roll-outs.
Direct application: Practical examples from B2B and B2C help you to seamlessly integrate agile and AI-supported methods into your product development.
Methods
Trainer input, case studies, practical exercises, individual/group work, discussion, exchange of experience and work aids support successful implementation in practice.
Recommended for
This training is ideal for:
- Product managers and product owners who manage digital, classic or hybrid products.
- Innovators who want to use agile methods to develop better solutions.
- Service managers who want to organize their teams efficiently using agile approaches.
- SCRUM Product Owners and SAFe Product Managers who think strategically beyond the sprint.
- Anyone who wants to apply agile knowledge in practice, from Scrum Masters to agile coaches.
- Previous knowledge is not required.
Further recommendations for "Agile Product Management Advanced: Designing products customer- & market-oriented"
Attendees comments
"I learned a lot and got to know many more possible applications through the discussions in the group. Very helpful!"
Patrizia Ricca
Computomics GmbH
"I particularly liked the holistic view of the product."
Jose Ramirez Bucheli
VETTER Industrie GmbH
Seminar evaluation for "Agile Product Management Advanced: Designing products in a customer & market-oriented way"
4.2 from 5
with 56 ratings
training content:
3.8
Content comprehensibility:
4.3
Practical relevance:
3.9
Trainer expertise:
4.6
Participant orientation:
4.5
Method variety:
4.3
On-site training together
Booking number
34172
34172
€ 1.590,-
plus VAT
2 days + 1.5
...
in 3 locations
3 Events
German
Joint online training
Booking number
32582
32582
€ 1.590,-
plus VAT
2 days + 1.5
...
Online
2 Events
German
Start dates and details
06.10.2025
Frankfurt a. M./Offenbach
Booking number:
34172
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Modules
2 days + 1.5 h self-study phase
Limited number of participants
Classroom training
Agile Product Management Advanced: customer and market-oriented product design
Date
06.-07.10.2025
Venue
Best Western Macrander Hotel Kaiserlei
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
08.12.2025
Live online
Booking number:
32582
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Modules
2 days + 1.5 h self-study phase
Limited number of participants
Online training
Agile Product Management Advanced: customer and market-oriented product design
Date
08.-09.12.2025
Course
zoom
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
16.03.2026
Hamburg/Finkenwerder
Booking number:
34172
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Modules
2 days + 1.5 h self-study phase
Limited number of participants
Classroom training
Agile Product Management Advanced: customer and market-oriented product design
Date
16.-17.03.2026
Venue
elaya hotel hamburg finkenwerder
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
06.05.2026
Cologne/Lower Kassel
Booking number:
34172
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Modules
2 days + 1.5 h self-study phase
Limited number of participants
Classroom training
Agile Product Management Advanced: customer and market-oriented product design
Date
06.-07.05.2026
Venue
Hotel Clostermanns Hof
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
17.09.2026
Live online
Booking number:
32582
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Modules
2 days + 1.5 h self-study phase
Limited number of participants
Online training
Agile Product Management Advanced: customer and market-oriented product design
Date
17.-18.09.2026
Course
zoom
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Training is guaranteed to take place
Booking number:
34172
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days + 1.5 h self-study phase
Limited number of participants
Booking number:
32582
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days + 1.5 h self-study phase
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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