Practical AI training for product managers
From prompting to automation—using AI specifically for PM
Contents
Orientation and fundamentals
- Introduction to AI and its applications in product management.
- Opportunities and challenges.
- AI applications (assistants, agents, automations) and their opportunities and limitations.
Effective use of AI tools
- Cross-tool prompt techniques for better results. Prompting standard/reasoning models.
- Error prevention and quality assurance.
- Hands-on: Prompt optimization.
Practical Focus I: Effective Prompts in Product Management
- AI for research, analysis, conception, and implementation / go-to-market.
- Best practices and hands-on session.
Advanced Analytics
- Use language models for 100% accurate analysis.
- Proper data preparation for language models (data science).
- Creation of graphical evaluations/dashboards.
Practical Focus II: Deep Dive AI Assistants
- Creation and optimization of AI assistants.
- Inspiration: How we support PM with > 40 AI assistants in the areas of research, analysis, conception, and implementation.
- Hands-On: Create your own AI assistants for your work.
Introduction to workflow automation, AI agents, and vibe coding
- Learn about advanced AI solutions and their benefits for PM.
- Potential and limitations of automation/agents.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You can use AI in a targeted and practical way in product management—from research to launch preparation.
- You are familiar with the most important generative AI tools and their possible applications.
- You are familiar with the basics of prompting, AI automations, and agents.
- You can use AI safely and know its possibilities and limitations.
- You are able to create your own AI assistants/agents.
- You will gain an overview of current trends and best practices in product management.
Methods
Trainer input, hands-on exercises, group work, micro exercises, interaction, discussion, and reflection.
Important:
Please bring a WLAN-capable laptop.
For the training , you training one of the AI tools (paid version) to get the most out of the training:
- Microsoft Copilot (create agents)
- ChatGPT Plus/Team/Enterprise Account
- Google Gemini Advanced
The account can be canceled immediately after training and otherwise on a monthly basis.
Additional tools training by the trainer for demonstrations during training
- N8n
- Loveable
Trainer input, hands-on exercises, group work, micro exercises, interaction, discussion, and reflection.
Important:
For the training , you training one of the AI tools (paid version) to get the most out of the training:
- Microsoft Copilot (create agents)
- ChatGPT Plus/Team/Enterprise Account
- Google Gemini Advanced
The account can be canceled immediately after training and otherwise on a monthly basis.
Additional tools training by the trainer for demonstrations during training
- N8n
- Loveable
Tool
Recommended for
Specialists and managers from the fields of product management, business development, innovation management, and product marketing who are looking for implementation-focused training
Further recommendations for "Practical AI training for product managers
42470
Start dates and details
Wednesday, 08.07.2026
09:00 am - 5:00 pm
Thursday, 09.07.2026
09:00 am - 5:00 pm
Wednesday, 30.09.2026
09:00 am - 5:00 pm
Thursday, 01.10.2026
09:00 am - 5:00 pm
Monday, 30.11.2026
09:00 am - 5:00 pm
Tuesday, 01.12.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
About us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
Do you have any questions?
We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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