Webinar
New
This webinar is held in German.
In this intensive webinar, you will learn how to optimize your website and make your offers the preferred answer for language models such as ChatGPT, Gemini, Claude and Google AI Overviews. You will learn the technical basics such as a clean HTML structure, llms.txt and structured data, as well as how to prepare your content semantically. You will build your AI authority with the help of tools and live checks. The result is direct visibility in AI answers with relevance, trust and reach.
Contents
Optimize technology
- Understand and implement technical requirements for AI-supported search.
- Improve the structure and performance of the website in a targeted manner.
Use external signals
- Making trust signals and authority visible on the web.
- Strengthen brand presence via external platforms.
Optimize content
- Strategically prepare content for AI search systems.
- Professional control of semantics, structure and topicality.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You can optimize your website specifically for AI search systems such as ChatGPT and Google AI Overviews.
- You know the technical and content-related levers to sustainably increase visibility and relevance.
- You are familiar with current standards and tools for LLMO, AIO and GEO.
- You know how external signals such as backlinks, mentions and reviews influence the perception of your website.
- You are able to implement concrete measures that position your website as a trustworthy source for language models.
- You will get an overview of trends and best practices for the future of website optimization in the AI age.
Methods
Trainer input, case/best-practice examples, live demo, exchange of experiences, practical tips.
The following third-party tool can be used in the event:
Recommended for
Specialists and managers from (onlinemarketing, communication, PR, advertising, product management and e-commerce.
Further recommendations for "Crash course LLMO & GEO - AI visibility for your offers"
Start dates and details
15.12.2025
Live-Online
Booking number:
42272
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Monday, 15.12.2025
09:00 am - 12:00 pm
17.03.2026
Live-Online
Booking number:
42272
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Tuesday, 17.03.2026
1:00 pm - 4:00 pm
11.06.2026
Live-Online
Booking number:
42272
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Thursday, 11.06.2026
09:00 am - 12:00 pm
14.09.2026
Live-Online
Booking number:
42272
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Monday, 14.09.2026
1:00 pm - 4:00 pm
03.12.2026
Live-Online
Booking number:
42272
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Thursday, 03.12.2026
09:00 am - 12:00 pm
22.02.2027
Live-Online
Booking number:
42272
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Monday, 22.02.2027
09:00 am - 12:00 pm
Booking number:
42272
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
Booking number:
42272
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us - The Haufe Akademie
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