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The product manager plays a decisive role in the development and marketing of products. Their main tasks include coordination, planning and implementation. In short, the product manager oversees all phases that a product goes through during its life cycle. Product management as a management concept Individual products or services are assigned to a product manager who coordinates all issues across all functions. Product manager:

Creative ideas and the development of new business areas are more than just coincidence: innovation managers in companies ensure that products and services move with the times and that there is room for brand new developments. Modern methodical approaches help to get from the idea to market maturity even more effectively. This is how economic success and

A core task of product management is the continuous discovery and testing of future market opportunities. However, in successful teams, this mode of searching and experimenting is easily displaced by successful day-to-day business. Yesterday's winners are the ones who could lose tomorrow The impact was violent and unexpected. With an ugly, loud sound of breaking and splintering, the

In today's world of technical product management, it is important to develop more than just functional and innovative products. Companies ensure that their products offer real added value for customers and users in the long term. They define products as solutions to a task for their customers. The focus is on flawless use. On this basis, trust can be

Have you always wanted to be a superhero? With a cool costume and superhuman abilities to chase away bad guys and do good? As an agile coach , you can! Sounds far-fetched? It's not at all. After all, agile coaches do nothing more than superheros: they use their superpowers to help other people without any vested interest. Agile coaches empower employees and

How can you win new customers in a simple way? You have a good product and are considering which other target groups might be interested in it, e.g. a new drink. The first question is how to get the drink onto supermarket shelves. If this is successful, you can then ask whether there is also a way to get it into the catering trade.

Innovations are the engine of our economy. Innovations are required everywhere and every company would like to be able to come up with radical new solutions. But many mistakes are made on the way to radical innovation. You will no doubt be familiar with one or two of these eight typical mistakes. 1. everyone in our company is responsible for innovative ideas Many

At DZ BANK, usability is becoming increasingly important. Kira Borowsky is representative of this development: as UX Manager, she brings user centricity into many processes and thus provides the impetus for development. We met her for an interview. Challenges as a UX Manager:in Editorial department: "After studying Digital Media Communication, you started working as a

As digitalization progresses in the professional and business world, digital products and business models are becoming increasingly important. The need for specialists who are responsible for the development, support and marketing of these offerings is constantly increasing. Digital product managers take on precisely these tasks. We show what skills are required and what salary and career opportunities digital product managers have.

Artificial intelligence is one of the top challenges and opportunities for companies and organizations worldwide. AI influences all areas of companies, from collaboration and product development to process optimization. This makes the need for specialized professionals who can plan, structure and promote the use of AI all the greater. Here you can download the AI job profile

A quality manager is responsible for compliance with quality standards in a company as well as for the definition and development of quality guidelines. They are also responsible for optimizing existing work processes, carrying out weak point analyses and training employees. Quality Manager: Key Facts Education Completed studies in QM or similar technical/economic studies or training Hard

Failure mode and effects analysis (FMEA) is a systematic method for detecting potential faults and risks in products, processes or systems at an early stage and identifying their causes. It can be used in any industry and aims to systematically identify the causes of errors in order to meet safety and quality requirements and minimize error and warranty costs. The FMEA is preventive and