Content
UX writing and what makes it unique
- Establishing differences and similarities with marketing and corporate communication.
- Assessing and grouping the needs and expectations of your users.
- Designing a positive and intuitive user experience.
- Striking a balance between emotion and accuracy, and when to prioritise one over the other.
Aligning text and graphics for coherent messages
- Diving deeper into the purpose of UX writing.
- Providing a holistic experience through layout, graphics and text.
- Writing is designing - graphics are never complete without copy.
- Visual guidance.
Expressing your message clearly
- Writing accurately for long and short copy.
- Understanding and using AI such as ChatGPT as part of your ideation process.
- Finding the right words to increase conversions and click rates.
- Defining a tone of voice to build trust and guide users to their goals.
- Understanding and deciding on UK or US English.
- Engaging effectively with native and non-native speakers.
- Writing empty states that prompt users to act.
- Handling error messages when your site gets stuck.
- Communicating privacy as your users’ security and data are at stake.
- Optional content upon request: Writing English UX copy as a German speaker.
Writing with empathy
- Understand who your users are.
- Become user obsessed by focusing on their needs.
- Keep an open dialogue with users.
- Set priorities for user interaction.
- Guarantee a positive user experience.
- Zoom out and look at why market standards are crucial.
Online Learning Platform
Once you’ve registered, you’ll find all the details, downloads and extra services for this training in your online ‘Lernumgebung’ (learning area).
Benefits
- Put users front and centre.
- Identify what’s important in macro- and microcopy.
- Develop empathy for user needs.
- Create a positive user experience.
- Inspire trust and achieve customer loyalty.
- Condense text and get to the point.
- Differentiate your copy from marketing and corporate communication.
- Maintain a better dialogue with your users.
- Make your words matter.
Methods
Trainer input, presentations, group work with exercises, best-practice examples, demonstrations of good and bad examples, feedback and suggestions for improvement, discussions, and exchange of experience.
Teilnehmer:innenkreis
Specialists and managers, particularly people in user experience, customer experience, brand, marketing, copywriting and text design. Additionally, copywriters who write copy for software and other applications.
Further recommendations for „UX writing – better user journeys for your website, app, software & more“
Start dates and details
Thursday, 10.10.2024
9:00 am - 5:00 pm
Friday, 11.10.2024
9:00 am - 5:00 pm
Monday, 03.02.2025
9:00 am - 5:00 pm
Tuesday, 04.02.2025
9:00 am - 5:00 pm
Tuesday, 08.07.2025
9:00 am - 5:00 pm
Wednesday, 09.07.2025
9:00 am - 5:00 pm