Training in English

UX writing – better user journeys for your website, app, software & more

How to guide customers through your online offers

UX writing means delivering a positive experience to your online users through your writing. With market standards as a guide, you’ll look closely at your company to see what makes your online offering unique. During the training, you’ll learn about the kind of language needed to guide users through your website or app so they can achieve their goals. You’ll discover how to differentiate yourself from marketing. And you’ll see how applying the right tone of voice reflects your commitment to a user-centric approach.


UX writing and what makes it unique

  • Establishing differences and similarities with marketing and corporate communication.
  • Assessing and grouping the needs and expectations of your users.
  • Designing a positive and intuitive user experience.
  • Striking a balance between emotion and accuracy, and when to prioritise one over the other.

Aligning text and graphics for coherent messages

  • Diving deeper into the purpose of UX writing.
  • Providing a holistic experience through layout, graphics and text.
  • Writing is designing - graphics are never complete without copy.
  • Visual guidance.

Expressing your message clearly

  • Writing accurately for long and short copy.
  • Understanding and using AI such as ChatGPT as part of your ideation process.
  • Finding the right words to increase conversions and click rates.
  • Defining a tone of voice to build trust and guide users to their goals.
  • Understanding and deciding on UK or US English.
  • Engaging effectively with native and non-native speakers.
  • Writing empty states that prompt users to act.
  • Handling error messages when your site gets stuck.
  • Communicating privacy as your users’ security and data are at stake.
  • Optional content upon request: Writing English UX copy as a German speaker.

Writing with empathy

  • Understand who your users are.
  • Become user obsessed by focusing on their needs.
  • Keep an open dialogue with users.
  • Set priorities for user interaction.
  • Guarantee a positive user experience.
  • Zoom out and look at why market standards are crucial.

Online Learning Platform

Once you’ve registered, you’ll find all the details, downloads and extra services for this training in your online ‘Lernumgebung’ (learning area).


  • Put users front and centre.
  • Identify what’s important in macro- and microcopy.
  • Develop empathy for user needs.
  • Create a positive user experience.
  • Inspire trust and achieve customer loyalty.
  • Condense text and get to the point.
  • Differentiate your copy from marketing and corporate communication.
  • Maintain a better dialogue with your users.
  • Make your words matter.



Trainer input, presentations, group work with exercises, best-practice examples, demonstrations of good and bad examples, feedback and suggestions for improvement, discussions, and exchange of experience.


Specialists and managers, particularly people in user experience, customer experience, brand, marketing, copywriting and text design. Additionally, copywriters who write copy for software and other applications.

Open Badges - Show what you can do digitally too.

Open Badges are recognised, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn. With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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Booking number: 35515
€ 1.590,- excl. VAT
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Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
In the event that Miro is used, you may voluntarily register with Miro for enhanced functionality and thus an optimal learning experience. Information on data processing can be found in the Miro privacy policy.
In the event that ChatGPT is used, please refer to OpenAI's privacy policy.

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