Training
This training is held in German.
Are you facing the challenge of successfully mastering the market launch of new products? Do you want to formulate appropriate marketing strategies and develop an effective marketing mix for your products? Train important methods and tools for a successful product launch. Refine your strategic and operational marketing and methodological skills to make the market launch a success!
Contents
Introduction process, market introduction concept and plan
- Product innovations: Necessity, goals, benefits, success factors.
- Market launch phases
- Useful analyses such as market, competition and potential analysis.
- Market launch concept and plan
Planning and implementing a successful market launch: the product launch
- Purchase process analysis, market segmentation and target group definition.
- Develop the right market launch strategy: First and second movers, multipliers and opinion leaders, etc.
- The importance, opportunities and risks of social media, mobile devices and other innovative approaches for a successful market launch.
- Develop the "roadmap" for successful implementation: Structure and content of the market launch plan, integration of the marketing mix elements, formulating unique selling propositions (USP), product positioning, etc.
- The product launch: successfully combining and implementing the marketing mix instruments (product, price, communication and sales instruments).
- Product and sector-specific market launch advertising: the successful communication mix.
Efficiency and market success firmly under control
- Key figures and KPIs (Key Performance Indicators) for the market launch.
- Market launch control.
Success factors of the market launch/product launch
Workshop with lots of group work to create a market launch plan.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will receive practical knowledge that can be put into practice immediately.
- Using exercises and case studies, you will learn how to apply important methods and tools for successful product development and market launch in order to increase the effectiveness and marketing success of your product and improve your market position.
- You can develop professional market launch concepts.
- You know how to optimally combine the marketing mix elements and refine your marketing strategy.
- You will learn how the product development and market launch process is structured and which success factors need to be considered.
- You know how to develop the "right" products from a market or company perspective.
Methods
Numerous practical exercises, group work, case studies, presentations, discussions and feedback sessions. Checklists round off your knowledge and support successful implementation.
Recommended for
Specialists and managers from product management and marketing, advertising and communication as well as all those involved in the market launch of new products: e.g. specialists and managers from sales and development.
Further recommendations for "Market launch of new products - the product launch"
Attendees comments
"Intensive exchange, structured approach and competent speaker!"
Holger Sinn
Göbber GmbH & Co. KG, Eystrup
"Sophisticated, comprehensive theoretical input with practical relevance - also for reference."
Jessica Franke
OKE GROUP GmbH, Hörstel
I particularly liked the practical work and the helpful tips from the seminar leader. These made it much easier to get to grips with the topic!
Caroline Wetterau
participant Live-Online-Training, Herbacin cosmetic GmbH
"I particularly liked the small group, exercises using my own examples from everyday work."
Franziska Stoll
GROB-WERKE GmbH & Co. KG
Seminar evaluation for "Market launch of new products - the product launch"
4.3 from 5
with 213 reviews
training content:
4.1
Content comprehensibility:
4.3
Practical relevance:
4.1
Trainer expertise:
4.7
Participant orientation:
4.5
Method variety:
4.3
On-site training together
Booking number
5635
5635
€ 1.540,-
plus VAT
2 days
in 2 locations
2 Events
German
Joint online training
Booking number
33565
33565
€ 1.540,-
plus VAT
2 days
Online
on 05.03.2026
German
Start dates and details
26.06.2025
Cologne
Booking number:
5635
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 26.06.2025
09:00 am - 5:00 pm
Friday, 27.06.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
20.11.2025
Stuttgart
Booking number:
5635
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 20.11.2025
09:00 am - 5:00 pm
Friday, 21.11.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
05.03.2026
Live-Online
Booking number:
33565
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 05.03.2026
09:00 am - 5:00 pm
Friday, 06.03.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take place
Booking number:
5635
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
33565
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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