Further training
This continuing education is held in German.
As experienced product managers , senior product managers have extensive responsibility for their products and product lines. In addition to the focus on productivity and profitability, the senior level requires strong decision-making skills and strategic action. The topic of leadership, for example in the context of projects, also comes to the fore.
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
Module 1: Classroom training
2 days
From strategic management to analysis and decision-making
From strategic management to analysis and decision-making
- Strategic management
- Tools and methods for analysis
- Tools and methods for decision-making
Module 2: E-Learning
approx. 8 hours
Project management basics according to PMI
Project management basics according to PMI
Further information:
Module 3: Classroom training
3 days
From controlling and management to practical workshops
From controlling and management to practical workshops
- Controlling
- Leading with and without a superior function
- Team leadership
- Practical workshop: practical application of the content learned
Module 4: E-learning
approx. 1.5 hours
Structured and targeted moderation
Structured and targeted moderation
Further information:
Module 5: E-examination
approx. 1 hour
Final examination
Contents
Module 1
Classroom training
Strategic management
- Strategic requirements and tasks.
- Overview of strategy concepts and approaches.
- Possible applications and potential of AI (artificial intelligence) in strategic management.
Tools and methods for analysis
- Concepts and methods for analyses (e.g. market and competition analysis, demand analysis).
- Tools and methods for analysis and visualization such as product life cycle, portfolio analysis.
Tools and methods for decision-making
- Overview of tools and methods (e.g. decision/benefit analysis, product positioning, strategy map).
- Possible applications of the tools and methods in practice.
Module 2
E-learning: Project management basics according to PMI
Module 3
Classroom training
Controlling
- Overview of controlling systems, contribution margin accounting, cost and revenue management.
- Strategic controlling and budget planning.
- Systematic development and management of the product portfolio.
- Operational controlling instruments to optimize efficiency and productivity.
- Key figures and KPIs for senior product managers.
Leading with and without a superior function
- Leadership role and leadership tasks.
- Management tools and management styles.
- Leading with goals.
- Communication and conflicts.
- Reflecting on your own leadership personality.
Team leadership
- Team processes and team leading.
- Employee motivation and employee coaching.
Practical workshop: practical application of the content learned
Module 4
E-learning: Structured and targeted moderation
Module 5
Final exam (approx. 60 min.)
You can document your expertise with the e-test.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn concepts, methods and tools for analysis and strategy development at senior level.
- You know how to make strategic decisions.
- You will acquire a set of controlling instruments for the effective planning and management of your products.
- You deal with the topic of leadership, your own role in the team and your leadership personality.
- You will be familiar with the current, tried-and-tested methods of employee management and will be able to apply the methods that suit you and your situation.
- You will receive checklists, best practice examples and valuable tips for implementation in your daily work.
Methods
Input, case studies, individual and group work, discussions, exchange of experience, best-practice examples.
Recommended for
product managers with and without a superior function, at least two years of professional experience. Practical knowledge of product management is a prerequisite.
Final examination
After the training, you will take a written e-exam. To save travel costs and time, you can complete it from your computer at home or at work. The training content of the two classroom modules will be tested (duration: approximately 60 minutes). Upon successful completion of the final exam, you will receive the recognized certificate from the Haufe Akademie and the Mannheim School of Business for Management " certified Senior Product Manager".
Further recommendations for "Continuing education certified Senior product manager"
Module 1: training training
2 days
From strategic management to analysis and decision-making
From strategic management to analysis and decision-making
- Strategic management
- Tools and methods for analysis
- Tools and methods for decision-making
Module 2: E-Learning
approx. 8 hours
Project management basics according to PMI
Project management basics according to PMI
Further information:
Module 3: training training
3 days
From controlling and management to practical workshops
From controlling and management to practical workshops
- Controlling
- Leading with and without a superior function
- Team leadership
- Practical workshop: practical application of the content learned
Module 4: E-learning
approx. 1.5 hours
Structured and targeted moderation
Structured and targeted moderation
Further information:
Module 5: E-examination
approx. 1 hour
Final examination
Contents
Module 1
Online training
Strategic management
- Strategic requirements and tasks.
- Overview of strategy concepts and approaches.
Tools and methods for analysis
- Concepts and methods for analyses (e.g. market and competition analysis, demand analysis).
- Tools and methods for analysis and visualization such as product life cycle, portfolio analysis.
Tools and methods for decision-making
- Overview of tools and methods (e.g. decision/benefit analysis, product positioning, strategy map).
- Possible applications of the tools and methods in practice.
Module 2
E-learning: Project management basics according to PMI
Module 3
Online training
Controlling
- Overview of controlling systems, contribution margin accounting, cost and revenue management.
- Strategic controlling and budget planning.
- Systematic development and management of the product portfolio.
- Operational controlling instruments to optimize efficiency and productivity.
- Key figures and KPIs for senior product managers.
Leading with and without a superior function
- Leadership role and leadership tasks.
- Management tools and management styles.
- Leading with goals.
- Communication and conflicts.
- Reflecting on your own leadership personality.
Team leadership
- Team processes and team leading.
- Employee motivation and employee coaching.
Practical workshop: practical application of the content learned
Module 4
E-learning: Structured and targeted moderation
Module 5
Final exam (approx. 60 min.)
You can document your expertise with the e-test.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn concepts, methods and tools for analysis and strategy development at senior level.
- You know how to make strategic decisions.
- You will acquire a set of controlling instruments for the effective planning and management of your products.
- You deal with the topic of leadership, your own role in the team and your leadership personality.
- You will be familiar with the current, tried-and-tested methods of employee management and will be able to apply the methods that suit you and your situation.
- You will receive checklists, best practice examples and valuable tips for implementation in your daily work.
Methods
Input, case studies, individual and group work, discussions, exchange of experience, best-practice examples.
Recommended for
product managers with and without a superior function, at least two years of professional experience. Practical knowledge of product management is a prerequisite.
Final examination
After the training, you will take a written e-exam. To save travel costs and time, you can complete it from your computer at home or at work. The training content of the two online modules will be tested (duration: approximately 60 minutes). Upon successful completion of the final exam, you will receive the recognized certificate from the Haufe Akademie and the Mannheim School of Business for Management " certified Senior Product Manager".
Further recommendations for "Continuing education certified Senior product manager"
Attendees comments
"I particularly liked the structured content and the many case studies."
Sarah Nick
capricorn NÜRBURGRING GmbH
"TOP: Case study, teamwork and debriefing of the training."
Ina Vogelsang
WMF Group GmbH, (Schaerer AG, Zuchwil, Switzerland)
"The small group of participants was perfect for interesting discussions and various group work."
Oliver Zwick
Endress+Hauser
"The various group tasks and the discussions in the teamwork sessions also enriched this training course."
Roland Thurner
HOERBIGER Automatisierungstechnik GmbH
"Even for "non-business people", the training was very easy to understand in terms of technical terms."
Bianca Wimmer
ARTDECO Cosmetic GmbH
"I particularly liked the super competent, experienced and well-prepared trainer. She responded very flexibly to the participants' wishes. I also took away lots of useful and practical tools and tips."
Laurenz Fuchs
UmweltBank AG
Seminar evaluation for "Further training certified senior product manager"
4.3 from 5
with 173 reviews
training content:
4.2
Content comprehensibility:
4.5
Practical relevance:
4.1
Trainer expertise:
4.7
Participant orientation:
4.6
Method variety:
4.3
On-site training together
Booking number
30583
30583
€ 3.690,-
plus VAT
5 days in 2 m
...
in 2 locations
with certificate
2 Events
German
Joint online training
Booking number
33648
33648
€ 3.690,-
plus VAT
5 days in 2 m
...
Online
with certificate
on 26.01.2026
German
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
5 days in 2 modules, 2 e-learnings, e-exam
In-person or Online
with certificate
Start dates and details
09.10.2025
Hamburg
Booking number:
30583
€ 3.690,- plus VAT.
€ 4,391.10 incl. VAT.
Modules
5 days in 2 modules, 2 e-learnings, e-exam
Limited number of participants
Classroom training
From strategic management to analysis and decision-making
Date
09.-10.10.2025
Venue
Arcotel Rubin
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Classroom training
From controlling and management to practical workshops
Date
10.-12.11.2025
Venue
Arcotel Rubin
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Fee includes
The fee includes the costs for further training, e-examination, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
26.01.2026
Live online
Booking number:
33648
€ 3.690,- plus VAT.
€ 4,391.10 incl. VAT.
Course
zoom
Modules
5 days in 2 modules, 2 e-learnings, e-exam
Limited number of participants
training training
From strategic management to analysis and decision-making
Date
26.-27.01.2026
Course
zoom
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
training training
From controlling and management to practical workshops
Date
02.-04.03.2026
Course
zoom
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
09.06.2026
Frankfurt a. M./Eschborn
Booking number:
30583
€ 3.690,- plus VAT.
€ 4,391.10 incl. VAT.
Modules
5 days in 2 modules, 2 e-learnings, e-exam
Limited number of participants
Classroom training
From strategic management to analysis and decision-making
Date
09.-10.06.2026
Venue
Best Western Plus iO Hotel
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Classroom training
From controlling and management to practical workshops
Date
08.-10.07.2026
Venue
Best Western Plus iO Hotel
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Fee includes
The fee includes the costs for further training, e-examination, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
The next booking ensures this course will take place
Booking number:
30583
€ 3.690,- plus VAT.
€ 4,391.10 incl. VAT.
Details
5 days in 2 modules, 2 e-learnings, e-exam
Limited number of participants
Fee includes
The fee includes the costs for further training, e-examination, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
33648
€ 3.690,- plus VAT.
€ 4,391.10 incl. VAT.
Details
5 days in 2 modules, 2 e-learnings, e-exam
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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