Business model of the future: platform economy

You will learn the fundamentals and dynamic mechanisms of the platform economy, understand how digital platform models are created and function, and develop your own ideas for scalable business models based on the principles of network effects and digital ecosystems.

You will gain practical knowledge about how platform models are changing traditional business models and which tools and methods you can use to develop and strategically implement these models in your own company or project, thereby promoting innovation and competitiveness.

Digital platforms have disrupted markets and established new rules of competition. Those who understand these mechanisms can develop strategies that focus not only on traditional products or services, but also on offerings with strong network effects that enable long-term growth.

You can use frameworks such as Platform Canvas or Business Model Canvas to question existing business processes, develop new platform ideas, and design concrete roadmaps for the digital transformation of your business model.

The focus is not only on classic business design, but also on the specific mechanisms of digital platforms, such as network effects, platform ecosystems, and digital monetization channels, which are often not explored in depth in traditional strategy formats.

You will expand your strategic understanding of digital business models, which will strengthen your ability to participate in or shape digital transformation projects, and you will build skills that are in demand in many industries.