Digital Transformation Management qualification program

The concept

• In a compact form, this qualification program will provide you with interdisciplinary know-how and skills to successfully advance your company, project or start-up in the digital transformation as a Digital Transformation Manager.
• This interactive journey through various topics - whether Understanding Digital Business, Leadership, Digital Technologies (such as AI) or Change Management - provides you with professional know-how using methodical and didactically valuable cases and exercises.
• The program's interdisciplinary approach and interactive process do justice to the demanding work of an expert in digital transformation. In addition to specialist and methodological knowledge, the selected topics also convey interface knowledge and enable a holistic view.
• The qualification program extends over 4 days and can therefore be completed in a condensed form.

Contents

1. technology

Digitalization, digital transformation and digital revolution

• Definition of digitalization, digital transformation and digital revolution.
• Requirements and roles for the management of digital transformation.
• The digital trilogy.
• The three stages of digital networking: How people and machines are networked.
• What does e2e digitalization, edge computing, iBeacon or IoT actually mean?
• Definition of the clear, deep and darknet.
• Advantages and disadvantages of networking for your own business model.
• Management in times of uncertainty - the VUCA or BANI model, etc.

Data science and artificial intelligence (AI)

• The different contents of data science.
• What do data literacy and data capability mean?
• Business intelligence as the basis for many reports and dashboards.
• Transparency in the company thanks to data mining, process mining and value chain intelligence.
• The types of artificial intelligence (reinforcement, non/supervised learning).
• Generative AI - it's not just ChatGPT and Copilot.
• The current limits of AI.

Blockchain technology and applications

• Distributed ledger technology and the blockchain.
• The future of electronic data interchange (EDI).
• Cryptocurrencies such as Bitcoin, Ethereum and Co.
• Modern blockchain-based forms of financing.
• Smart contracts and other applications using blockchain.
• Token economy and Web 3.0
• Gartner Group's Hype Cycle.

2. business and business models

Digital strategies and ambidexterity

• Survival in the network economy.
• The effect of disintermediation: Who still needs traders, brokers or banks?
• Toolbox strategic management and digital strategies.
• Toolbox for innovation: Customer Journey, Customer Benefit Matrix, Painspotting and Understanding the Job.
• Special added values of the service economy, such as on-demand, omnichannel, prediction, etc.
• Ambidexterity as an urgently needed mindset for digital transformation.
• Starting points for (digital) changes with their various advantages and disadvantages.

Data economy and modern revenue models

• The five stages of data processing and data management - also in comparison with the stages of the Industry 4.0 development path.
• Monetization with data - how does it work?
• Modern revenue models: the new ways to win customers and generate revenue.
• The magic word is business model.
• Toolbox for the presentation and development of business models (such as Business Model and Value Proposition Canvas).
• Data-based applications for modern business models.
• Robotics and Robotic Process Automation (RPA).
• The development of automation up to Industry 4.0 and its advantages.
• Value chain automation - automation across all areas of the company and processes.
• Automation and the future role of employees - effect of projectification.

Platform economy

• Digital platforms and their very special competitive advantages.
• Platforms as matchmakers.
• Positive and negative network effects.
• The four generations of platforms and ecosystems.
• Scalable business models - why are they so coveted by investors?
• Toolbox growth strategy for platforms: Follow the Rabbit, Single Side, Piggyback, Seeding and much more.
• Blitzscaling and growth hacking.
• Fragility of platforms.
• platforms, system integrators and functional specialists.

Disruptions and toxic business models

• New digital technologies such as augmented/virtual and mixed reality (digitally extended realities and meta economy), additive manufacturing (3D printing) and quantum computing.
• How do all the digital technologies listed so far interact with each other?
• Disruptions and new roles in the value chain.
• Do It Yourself 2.0: The effect of decentralized production or Creator Economy.
• Outsourcing versus insourcing - the power of core competencies.
• Metaverse and metaverse business models
• Technology push or market pull - who brings about disruptive innovations?
• What roles do vertical and horizontal innovations play?
• Disruptive or toxic business models for those who are not careful.
• Disruptions and new customer groups.

3. leadership & change management

Agility and a thirst for adventure

• Agility in terms of maneuverability, speed and economy.
• Overview of the different agile (management) methods.
• Practice-oriented agility tools (such as MVP, iterations, increments and pivoting).
• Agility toolbox: Kanban, Lean Startup and various Scrum frameworks.
• Business plan and business case in the context of the agile cloud.
• A thirst for adventure and leaving previous boundaries behind.
• Classic growth strategies and modern market innovations.
• Paradigm shift using the example of disintermediation, disaggregation and dematerialization.
• Toolbox and methods for creativity: Design Thinking, Moonshot Thinking, Google Dreaming and many more.

Change management and changing the corporate culture

• Antifragility and resilience.
• Barriers to change and how to overcome resistance.
• Viral changes according to the submarine strategy.
• Toolbox Change Management: Successfully leading and implementing change processes.
• Digital transformation managers as promoters, Scrum/OKR masters or product owners.
• Critical success factors for change.
• Enterprise and working environments 2.0 - successfully breaking down silo thinking.
• The principle of autonomy and physical ownership.
• Are you ready for the Digital Driver Seat?

Management of agile structures

• Holocracy - the power of circles.
• Hierarchies and positions count less than roles and competencies.
• Disadvantages and myths of agility.
• Digital Leading Alignment - Management of decentralized, agile structures.
• Toolbox for managing agile structures: OKR, LeSS, SAFe etc.
• Roadmap for digital transformation.
• Startup economy, unbundling and the risks of startups.
• Own role in the digital transformation.
• Learnings and best practice.