Digital Transformation & AI Management Certification Program
Digital Transformation and Artificial Intelligence: Strategies and Tools for Practical Application
4.6
Contents
1. Technologies & Fundamentals of Digital Transformation
Understanding digital developments and placing AI in its broader context—with introductory exercises using AI tools and real-world examples.
Understanding Digital Transformation
- Digitization vs. Digital Transformation: What's the Difference?
- Current Trends and Drivers of Change.
An Overview of Core Technologies
- Cloud, Data, Platforms.
- Automation & Digital Processes.
Artificial Intelligence in Context
- Basics: Machine Learning vs. Generative AI.
- How do modern AI systems work?
- AI as a Driver of Transformation.
Current Technology Trends
- AI Assistants & Automation.
- AI agents: AI systems that independently plan and execute tasks.
- Data-driven systems.
- Human-AI Collaboration: New Roles and Ways of Working.
2. Digital Business Models & Value Creation
Understand how digital technologies and AI are transforming business models—with concrete use cases and the Business Model Canvas.
Digital Strategies
- Network Economics & New Competitive Dynamics.
- Preserving what we have and developing something new: the principle of ambidexterity.
Business Models of the Digital Economy
- Platform economy.
- Data-driven business models.
- Scalability & Digital Services.
AI as a Turning Point
- How AI Is Changing Existing Business Models.
- Creating New Value Through Data and Automation.
- AI-powered services and products.
Use Case Development
- Identifying potential within your own company.
- Evaluate and prioritize use cases.
3. Implementation & Transformation within the Company
Understand how digital and AI-driven transformation can be successfully implemented in practice—with your own transformation roadmap and by reflecting on real-world challenges.
Shaping Transformation
- From Strategy to Implementation.
- Develop a roadmap for digital transformation.
Data & AI as a Foundation
- Why Data Is the Foundation for AI Implementation.
- Create the conditions necessary for the use of AI in the company.
Organization & Collaboration
- Interface between Academic Departments, IT, and Data.
- New Roles in the Context of Digitalization and AI.
Change management
- Understanding and Overcoming Resistance to Change.
- Factors for Successful Transformation—and How to Avoid Common Mistakes.
- Actively shaping cultural change.
Governance & Responsibility
- EU AI Act: What Companies Need to Know Now.
- Responsible Use of AI: Weighing the Opportunities and Risks.
- AI Governance: How Companies Establish Clear Rules for AI Use.
4. Leadership, Methods, and Implementation in Everyday Life
Actively drive transformation and make effective use of AI—with direct application to your own challenges and a personalized implementation plan.
Leadership in Digital Transformation
- The Changing Role of Leaders.
- Making decisions in dynamic environments.
Agile methods
- What Agility Means: Principles and Mindset.
- From idea to result: proof of concept, prototype, and MVP (minimum viable product).
- Relevant tools in use.
Using AI Efficiently in Everyday Work
- Typical applications: research, analysis, communication.
- Use AI agents in a targeted manner.
- Best Practices for Using AI Tools.
From the idea to implementation
- Prioritize initiatives.
- Identify initial quick wins and plan the first steps.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
After completing the program, you will be able to:
- Classify key technologies of digital transformation
- recognize how AI is changing existing business models
- Identify specific digital and AI use cases for your business
- Structure and launch initial transformation initiatives
- Apply relevant tools and methods directly
- Integrating and Utilizing AI Agents and New Ways of Working in the Workplace
- Serve as a driving force for digitalization and AI within the company
Methods
Short presentations and discussions, hands-on exercises with AI tools, group work and case studies, and applying the concepts to your own business context.
Tool
Recommended for
- newcomers Digitalization and AI
- Specialists and managers from various fields
- Leaders in Innovation, Strategy, and Transformation
- Department heads with responsibility for implementation
Digital Transformation Manager: start training and tackle digital change in a structured way
Digital transformation is no longer a choice for competitive companies, but a duty. In order to operate successfully in an increasingly competitive environment, executives and management should be aware of current megatrends and the challenges of digitalization. On the basis of this knowledge, targeted strategies for the future can be developed. This qualification programme for Digital Transformation Managers gives all participants the opportunity to deal with the characteristics and challenges of digitalization for their own company - from established SMEs to start-ups. In addition, this multi-day training program should enable you to find solutions for your company based on current know-how.
Becoming competitive with a qualification program for digital transformation managers
If you want to tackle digitalization, you should not rely solely on your gut feeling or moods. As with a ship on the high seas, the expertise of the helmsman is required to steer the company into successful digital waters. Executives and management alike can take on this role. It is important for employees to be guided by a digital transformation manager and receive a precise roadmap for the digital transformation. This is the only way everyone in the team can be brought into the digital age. Set the course for your future competitiveness now and start your training as a Digital Transformation Manager here!
41042
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for the “Digital Transformation & AI Management Training Program”
Ratings and feedback from our participants
Start dates and details
Monday, 17.08.2026
10:00 am - 6:00 pm
Tuesday, 18.08.2026
09:00 am - 5:00 pm
Wednesday, 19.08.2026
09:00 am - 5:00 pm
Thursday, 20.08.2026
09:00 am - 5:00 pm
Monday, 30.11.2026
10:00 am - 6:00 pm
Tuesday, 01.12.2026
09:00 am - 5:00 pm
Wednesday, 02.12.2026
09:00 am - 5:00 pm
Thursday, 03.12.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 07.12.2026
10:00 am - 6:00 pm
Tuesday, 08.12.2026
09:00 am - 5:00 pm
Wednesday, 09.12.2026
09:00 am - 5:00 pm
Thursday, 10.12.2026
09:00 am - 5:00 pm
Monday, 11.01.2027
10:00 am - 6:00 pm
Tuesday, 12.01.2027
09:00 am - 5:00 pm
Wednesday, 13.01.2027
09:00 am - 5:00 pm
Thursday, 14.01.2027
09:00 am - 5:00 pm
Monday, 25.01.2027
10:00 am - 6:00 pm
Tuesday, 26.01.2027
09:00 am - 5:00 pm
Wednesday, 27.01.2027
09:00 am - 5:00 pm
Thursday, 28.01.2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, April 12, 2027
10:00 am - 6:00 pm
Tuesday, April 13, 2027
09:00 am - 5:00 pm
Wednesday, April 14, 2027
09:00 am - 5:00 pm
Thursday, April 15, 2027
09:00 am - 5:00 pm
Monday, May 10, 2027
10:00 am - 6:00 pm
Tuesday, May 11, 2027
09:00 am - 5:00 pm
Wednesday, May 12, 2027
09:00 am - 5:00 pm
Thursday, May 13, 2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, September 6, 2027
10:00 am - 6:00 pm
Tuesday, September 7, 2027
09:00 am - 5:00 pm
Wednesday, September 8, 2027
09:00 am - 5:00 pm
Thursday, September 9, 2027
09:00 am - 5:00 pm
Training is guaranteed to take place- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
You might also be interested in:
Frequently Asked Questions (FAQ)
The program prepares you to successfully guide companies, projects, or start-ups through digital transformation. You will learn to develop digital strategies and business models, understand modern technologies such as AI and blockchain, and methodically support change and transformation processes.
The program is recommended for specialists and executives from areas such as strategy, business development, IT, research and development, management, or consulting—in other words, people who want to position themselves as leaders digital transformation.
You will gain expertise in digital strategy development, technology assessment (e.g., AI, blockchain), business model innovation, agile management, and change management. This will position you as a competent leader in digital transformation.
Because digitalization, new technologies, and agile forms of organization are currently transforming many industries. This program will provide you with the expertise to actively shape such changes—as a driver or enabler of digital transformation. This will enable you to future-proof your company.
The program combines technological fundamentals, business model innovation, and change management in an integrated approach, allowing you to not only learn tools, but also understand how technology, strategy, and culture interact. In addition, you will work more intensively and in a more practice-oriented manner than in traditional seminars, as many exercises, case studies, and reflective elements are incorporated that directly target your professional reality.
You will develop a keen strategic understanding, be able to clearly argue for transformation projects, and learn methods for getting stakeholders on board. This will increase your internal visibility, as you will not only develop ideas, but also be able to show how they can be implemented in practice. This will make you a key contact person for digital topics of the future.
You will learn to systematically analyze digital potential, evaluate business models, and filter technological trends according to relevance. This will enable you to provide guidance within the company, justify priorities, and prepare decisions in a transparent manner. This has a very stabilizing effect, especially in times of uncertainty or overload.
About us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
Do you have any questions?
We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Munzinger Str. 9
79111 Freiburg
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
