training
New
This training is held in German.
How do you create credible sustainability communication that touches and convinces - without falling into the greenwashing trap? In this workshop, you will learn the basics of storytelling along all ESG facets and how to take the requirements of the Green Claims Act into account. You will learn why pure facts rarely work, how to use emotions in a targeted way and how to develop stories that reach people. Using structured methods, psychological know-how and best practices, you will create your own sustainable story - authentic and strategically integrated into your communication channels.
Contents
As live online training see booking number 41909!
- Basics of storytelling in sustainability communication along all ESG (Environmental, Social, Governance) facets.
- Avoidance of greenwashing through authentic communication, including knowledge of the requirements of the Green Claims Act.
- Why facts alone are not convincing: the psychology and impact of stories.
- Structure and organization of effective sustainability stories.
- Develop your own story using the Sustainable Storytelling Canvas.
- Use of framing, emotions and addressing target groups.
- Best practices from companies, media and consulting.
- Integrating your own story into communication strategies and channels.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You will learn how to communicate sustainability in an emotional, understandable and target group-specific way and thus achieve greater impact.
- You develop your own sustainability story that you can use directly in your communication.
- Structured methods, well-founded feedback and tried-and-tested tools will help you to strengthen your skills in the credible and effective communication of sustainable messages.
- At the end of the workshop, you will have a tried-and-tested sustainability story in your hands - tailored to your target group and strategically integrated into your communication channels.
Methods
Trainer input, group and individual exercises, best-practice examples, work aids and checklists, discussion, exchange of experience, practical workshop
Recommended for
Specialists and managers from sustainability, communication, marketing, sales or strategy as well as journalists, consultants and self-employed people with a focus on sustainable topics.
Further recommendations for "Storytelling in sustainability communication"
On-site training together
Booking number
41907
41907
€ 1.490,-
plus VAT
2 days
in 3 locations
3 Events
German
Joint online training
Booking number
41909
41909
€ 1.490,-
plus VAT
2 days
Online
on 23.02.2026
German
Start dates and details
13.11.2025
Berlin
Booking number:
41907
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 13.11.2025
10:00 am - 6:00 pm
Friday, 14.11.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
23.02.2026
Live-Online
Booking number:
41909
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 23.02.2026
09:00 am - 1:00 pm
Friday, 27.02.2026
09:00 am - 1:00 pm
Monday, 02.03.2026
09:00 am - 1:00 pm
Friday, 06.03.2026
09:00 am - 1:00 pm
10.06.2026
Düsseldorf/Hilden
Booking number:
41907
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 10.06.2026
10:00 am - 6:00 pm
Thursday, 11.06.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
01.09.2026
Frankfurt a. M./Oberursel
Booking number:
41907
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 01.09.2026
10:00 am - 6:00 pm
Wednesday, 02.09.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
41907
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
41909
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
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