certified manager Product Management / Head of Product Management
Technical, AI, and leadership expertise for leaders in product management
4.5
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.- Positioning of product management in the company (strategic vs. operational).
- Forms of organization in product management (organizational structure).
- Cross-functional coordination and market/competition orientation (including interface management).
- Management of product benefits.
- Strategic product and market planning.
- Establishment of product teams.
- Planning levels in product management and structuring of the product market (planning units).
- Structure and content of a PM concept for the company.
- AI basics: Technology, opportunities, and challenges.
- Successful use of AI tools: prompt techniques, standard vs. reasoning models, quality testing, prompt optimization.
- AI levels: Maturity levels, opportunities, and limitations of assistants, workflows, and agents, showcase & hands-on: AI assistants in product management.
- Relevant use cases in product management: research and analysis, conception and strategy, implementation and content creation (project management, go-to-market support), scalable process standardization with AI, increasing excellence.
- AI strategy: strategic options for action in PM for products, processes, and business models.
- Strategic options in product management.
- Prioritization of planning units in the product market (products, markets, regions).
- Portfolio techniques in product management.
- Strategic analysis method in product management (new SWOT analysis).
- Development of the product and marketing mix strategy (including product benefit index).
- Evening discussion: manager , topic: "Integration and positioning of product management within the company."
Leadership skills & communication
- Employee management: employee appraisals, motivation, targets, defining and delegating tasks.
- Team leadership: team development, dealing with different characters.
- Conducting discussions: giving feedback, convincing others, addressing and resolving conflicts, stakeholder management.
- Self-management: role clarity, resource management, goals and priorities.
- Special features in leadership — according to the needs of the participants (e.g., leading virtual teams, new work, mental stress in the workplace).
You will receive coaching from the trainer to discuss and answer individual/company-specific questions about product management.
Contents
Success factors in product management
- Positioning of product management in the company (strategic vs. operational).
- Forms of organization in product management (organizational structure).
- Cross-functional coordination and market/competition orientation (including interface management).
- Management of product benefits.
- Strategic product and market planning.
- Establishment of product teams.
- Planning levels in product management and structuring of the product market (planning units). Structure and content of a PM concept for the company.
AI expertise for executives in product management
- AI basics: Technology, opportunities, and challenges.
- Successful use of AI tools: prompt techniques, standard vs. reasoning models, quality testing, prompt optimization.
- AI levels: Maturity levels, opportunities, and limitations of assistants, workflows, and agents, showcase & hands-on: AI assistants in product management.
- Relevant use cases in product management: research and analysis, conception and strategy, implementation and content creation (project management, go-to-market support), scalable process standardization with AI, increasing excellence.
- AI strategy: strategic options for action in PM for products, processes, and business models.
Strategic options in product management
- Prioritization of planning units in the product market (products, markets, regions).
- Portfolio techniques in product management.
- Strategic analysis method in product management (new SWOT analysis).
- Development of the product and marketing mix strategy (including product benefit index).
- Evening discussion: manager , topic: "Integration and positioning of product management within the company."
Leadership skills & communication
- Employee management: employee appraisals, motivation, targets, defining and delegating tasks.
- Team leadership: team development, dealing with different characters.
- Conducting discussions: giving feedback, convincing others, addressing and resolving conflicts, stakeholder management.
- Self-management: role clarity, resource management, goals and priorities.
- Special features in leadership according to participants' needs (e.g., leading virtual teams, new work, mental stress in the workplace).
Practice coaching
You will receive coaching from the trainer to discuss and answer individual/company-specific questions relating to product management.
Final examination
You document your expertise with the e-test.
Please bring your WLAN-enabled laptop with you!
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You are able to set the right course for the realignment and optimization of product management in your company.
- You can develop and implement a customized product management concept for your company.
- You know the relevant tools and instruments to optimize effectiveness and efficiency in product management.
- You understand the fundamentals, possibilities, and limitations of AI in product management as a basis for effective implementation.
- You understand the influence of AI on products, business models, and process optimization as the basis for the AI strategy in product management.
- You are able to demonstrate the importance of product management in the company and lead your employees to success.
- You are aware of your strengths and learning areas in the field of leadership and communication.
- You have a wide range of methods and tools at your disposal to be able to respond well to different challenges.
- You also handle challenging conversational situations with confidence.
Methods
Input, case studies, group work, discussion, exchange of experiences, best practice examples, micro hands-on exercises, practical coaching, benchmarking, role plays, reflection exercises.
Important:
Please bring your WLAN-enabled laptop with you!
For the second module, "AI Competence for Product Management Executives,"youwill needone of the AI tools (paid version) to get the most out of the training:
- Microsoft Copilot (create agents)
- ChatGPT Plus/Team/Enterprise Account
- Google Gemini Advanced
The account can be canceled immediately after training and otherwise on a monthly basis.
Additional tools that the trainer training for demonstrations during training :
- N8n
- Loveable
Tool
Recommended for
Experienced employees from product management or related departments (e.g., marketing, sales, business development, innovation, or development) who are preparing for the role of Head of Product Management. Product management leaders who want to update their knowledge and develop a strategic and practical understanding of generative AI.
Final examination
After completing the training, you will take a written e-exam. To save travel costs and time, you can take the e-exam on your computer, at work or at home. The exam covers the content of the classroom modules (time required: approx. 90 minutes). The e-exam can be taken as soon as all training modules have been completed.
After successfully completing the final exam, you will receive the recognized certificate from Haufe Akademie the Mannheim University of Applied Sciences, "certified manager - Head of Product Management." This certifies your in-depth knowledge as a basis for further developing your professional career.
Further recommendations for "certified manager Product Management / Head of Product Management"
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
Ratings and feedback from our participants
Start dates and details
The next booking ensures this course will take placeAbout us - The Haufe Akademie
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Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
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We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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