Successfully engage stakeholders

Basics: Identifying and analyzing stakeholders

• Understand the importance of stakeholder management.
• Use tools to identify and analyze stakeholders in a targeted manner.
• Experience challenges in stakeholder management during transformation projects.

Developing a vision: Communication & Engagement

• Formulate a clear project vision and present the benefits in a convincing manner.
• Apply central communication models and tailor your message to the target group.
• Ensure sustainable influence with conversion theory.

Involving stakeholders: Implementation & transformation

• Understand types of change and convey the big picture. Use motivation in a targeted manner.
• Go through the five stages of involvement and clarify responsibilities in a playful way, e.g., with Delegation Poker or Empowerment Board.

Systemic analysis & AI application

• Recognize connections in the network of relationships and view changes systemically.
• Represent relationships graphically and visualize dependencies.

Tool-based analysis with AI

• Develop strategies for collecting large amounts of data from various sources.
• Use AI to form groups based on statements or behaviors—for tailored engagement strategies.

Mastering conflicts & overcoming resistance

• Understand conflict dynamics and promote willingness to change.
• Conduct constructive conflict discussions with the help of a guide.
• Recognize typical barriers and address resource constraints.