Contents
User research methods
- Understand what your customer really wants and how you can get this information.
Digital Business Development
- Discover the mindset behind the most successful digital business models.
Vision and value proposition
- Recognize the importance of an inspiring vision and a clear value proposition for your company.
Effective pitch
- Learn how to create an efficient elevator pitch / value proposition statement.
Business modeling and business case calculation
- Find out what your business model looks like and how to make it profitable.
Business Model Canvas, Value Proposion Canvas
- Learn the basic tools for analyzing business models.
Customer Journey
- Understand the process from the customer's perspective.
- Minimum Viable Product (MVP) and click dummy.
- Learn how to create simple no-code prototypes (MVPs).
Agile landscape & tools
- Discover the relevant agile tools that your team can use.
Excursus: platform economy
- Understand how platforms work and how to study them.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- During the seminar, you will work on a fictitious project that simulates the entire process from the idea to the prototype and the first customer test.
- You will experience all aspects of business model development.
- Our method kit teaches you the interplay between introductory theory and independent application, including silent work, joint collaboration, brainstorming and presentation.
- You will understand the importance of timeboxing and the fundamental aspects of successful cross-departmental collaboration.
- In this interactive workshop, you will acquire the necessary know-how to secure long-term competitive advantages for your company.
Methods
The theoretical and practical basics are conveyed interactively through lectures and discussions using practical examples and case studies. Actively contribute your ideas, strategic considerations and plans!
Recommended for
Entrepreneurs, managing directors, managers, division heads and other executives who want to expand and deepen their skills in the areas of digitalization and business model development.
Further recommendations for "Workshop Business Development"
Seminar evaluation for "Workshop Business Development"







Business development training - with strategy to corporate success
Successful companies know how to constantly reinvent themselves and adapt their business models and strategies to new challenges. This business development training provides executives and managers with in-depth insights into the methods and challenges involved in developing new business models. At the same time, experts will show you how to approach your business development in a practical way.
Planning and building business models
Every business model is unique and can only work if it is tailored to the respective company, markets, competition and customers. This business development training provides you with the necessary skills and hands-on tips for planning and developing your own business models. The speaker will sharpen your focus on potential, key factors, methods and assets. The basis for your considerations is the analysis of existing structures and models in order to gradually optimize business processes, goals and strategies in the company.
Gain valuable practical knowledge over two seminar days
In the business development training , management and marketing executives, managing directors, management consultants or division heads have the opportunity to gain important insights and tools for their own tasks in just two days. All participants have the opportunity to contribute themselves and their business directly and to exchange ideas with others and the seminar leader during the training . Thanks to the interactive approach in particular, this business development can create the fertile basis for successful business models that not only lead to economic success, but also establish a new corporate culture.
5671
Start dates and details

Thursday, 17.07.2025
10:00 am - 5:30 pm
Friday, 18.07.2025
09:00 am - 4:00 pm
Monday, 25.08.2025
10:00 am - 5:30 pm
Tuesday, 26.08.2025
09:00 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Monday, 17.11.2025
10:00 am - 5:30 pm
Tuesday, 18.11.2025
09:00 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Monday, 19.01.2026
10:00 am - 5:30 pm
Tuesday, 20.01.2026
09:00 am - 4:00 pm
Monday, 23.02.2026
10:00 am - 5:30 pm
Tuesday, 24.02.2026
09:00 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Monday, 13.04.2026
10:00 am - 5:30 pm
Tuesday, 14.04.2026
09:00 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Tuesday, 07.07.2026
10:00 am - 5:30 pm
Wednesday, 08.07.2026
09:00 am - 4:00 pm
Thursday, 10.09.2026
10:00 am - 5:30 pm
Friday, 11.09.2026
09:00 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.