Contents
The basics of creativity
- Overcoming barriers to creativity.
- Recognize the systematics of creativity.
- Understanding creativity as a process.
- Distinguish between the concepts of creativity and innovation.
Search for ideas
- Recording and defining the question.
- Apply creativity methods.
- Method selection: When is which method suitable?
- Brainwriting.
- Random Input.
- Bisociation.
- Semantic intuition.
- Morphological matrix.
- Customer benefit matrix.
- Osborn checklist.
- Concept extraction.
- Mindmapping.
- Lego Serious Play.
Selection of ideas
- Idea selection and evaluation techniques.
- Documentation of ideas in the idea profile.
- Six Thinking Hats® for evaluation.
Realization of ideas
- Refinement of raw ideas.
- Creation of an initial action plan.
Innovation workshop
- Preparation of an internal innovation workshop.
- Tips and tricks for holding an ideas workshop.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will know where and how to integrate the ability to think creatively into your work in a profitable way. This will enable you to develop creative ideas for new products, services, marketing campaigns, etc. in a professional and targeted manner.
- They know the systematics of creativity and skillfully break down barriers to creativity.
- You will be able to apply the various creativity and innovation techniques effectively in your professional and private life.
- You will learn how to filter out and document the best ideas from a multitude of ideas.
- You can plan and conduct innovation workshops in your company.
Methods
Varied and interactive, training with workshop character. New ideas are generated and evaluated using creativity and innovation techniques based on specific questions from different areas.
Varied and interactive, training with workshop character. New ideas are generated and evaluated using creativity and innovation techniques based on specific questions from different areas.
Recommended for
Employees in all functions who constantly need new or unconventional ideas and input for their work. In particular, specialists and managers from the areas of marketing, product management, communication, advertising and sales are addressed.
Further recommendations for "Vorsprung durch Kreativität"
Attendees comments
"Good overview of various creativity techniques, pleasant atmosphere."
"Very practical, great speaker!"
"A very good training! It was great!"
"Very good compilation of content and objectives. Very good speakers."
"I particularly liked the practical implementation using examples in both large and small groups. All the content described was conveyed and the dose and implementation was just right."
"My expectations were met and I was able to learn a lot in a very pleasant way."
Seminar evaluation for "Advantage through creativity"
9131
Start dates and details
Wednesday, 23.07.2025
09:00 am - 5:00 pm
Thursday, 24.07.2025
09:00 am - 4:00 pm
Monday, 24.11.2025
09:00 am - 5:00 pm
Tuesday, 25.11.2025
09:00 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Monday, 16.03.2026
09:00 am - 5:00 pm
Tuesday, 17.03.2026
09:00 am - 4:00 pm
Thursday, 23.04.2026
09:00 am - 5:00 pm
Friday, 24.04.2026
09:00 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Wednesday, 22.07.2026
09:00 am - 5:00 pm
Thursday, 23.07.2026
09:00 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
About us – The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
Do you have any questions?
We are there for you Mon - Fri 8 a.m. - 5:00 p.m.
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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