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Professional customer communication
Conversation techniques that bind customers
Contents
Your attitude as a success booster!
- Positive attitude and mindset - the basis for success.
- The first impression: Professional friendliness counts.
- Targeted control of communication through sharpened perception.
- Trust is everything: build it, strengthen it, secure it sustainably.
Customer conversations that inspire!
- Addressing head and heart: The power of factual and relationship levels.
- This is how customers feel at ease: professional brilliance, human touch.
- Challenges? You stay cool and confident in contact with customers.
- Understanding customer types: Recognizing needs, decoding behavior.
- Difficult conversations? No problem with your communication compass!
Communication that rocks!
- Making a sympathetic impression: Linguistic means that work.
- Comprehensible instead of complicated: Communication from the customer's point of view.
- Listen like a pro: understand more, react better.
- Meeting customer needs: Solutions that really inspire instead of discussing problems.
phone and complaints: Stress-free sovereignty!
On the phone
- Start strong: with a greeting that makes an impression.
- Professional checklist: How to make every phone call a success.
Overcoming complaints
Complaints? Use opportunities cleverly.
Defuse emotions and prevent escalation.
The traffic light method: controlling emotions like a pro.
Your 6-step plan: Confidently through every grievance meeting.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- Success principles of customer communication.
- Use communication strategies confidently and purposefully.
- Practical tips for your communication with customers.
- Constructively resolve complaints with psychological insights.
- Dealing with different types of customers is practiced
Methods
The training is based on a balanced mixture of trainer input, practical tips, discussion in plenary, individual and group exercises and training in practical situations with feedback.
The training is based on a balanced mixture of trainers, practical tips, discussion in plenary, individual and group exercises and training in practical situations with feedback.
Recommended for
employees from support, back office and service with customer contact who want to optimize their conversation skills in a practical way and appear even more professional and convincing in customer contact.
Questions about the seminar content
A professional opening often determines how the rest of the conversation unfolds. Especially in support, back-office, and service roles, customers often approach you with specific concerns, time pressures, or pre-existing uncertainty. This training you consciously shape that first impression, present yourself in a friendly and clear manner, and build trust with a positive attitude. You’ll learn how to convey confidence through your greeting, choice of words, and inner attitude—even when the issue is complex or the atmosphere is tense.
In situations like these, it’s important not to automatically resort to justifying yourself or becoming defensive. In this training, you’ll learn how to stay calm, recognize your emotions, and steer the conversation in a targeted way. You’ll also practice better understanding difficult types of customers, identifying the needs behind their behavior, and responding with confidence. This will help you prevent situations from escalating without compromising your professionalism or friendliness.
When conversations hit a deadlock, you need structure and a deliberate approach to guiding the conversation. This training you methods for sorting through the issue, identifying the key points, and refocusing the conversation on a solution. Instead of getting stuck in a discussion that revolves solely around the problem, you’ll learn to set clearer conversation goals and guide customers . This takes the pressure off you and provides your conversation partner with direction.
Complaints can be stressful because they’re often expressed emotionally. This training you view complaints not only as criticism, but also as an opportunity for clarification and building customer loyalty. You’ll also learn how to defuse emotions, better control your own reactions, and conduct complaint conversations in a structured manner. This will allow you to remain calm, take the issue seriously, and still act in a solution-oriented way.
Not all customers the same type of communication. Some want quick facts, while others prefer detailed explanations, reassurance, or personal confirmation. That’s why this training will teach you to better interpret behavior, recognize needs, and adapt your communication style flexibly. This will make you come across as more professional, because you won’t be communicating according to a one-size-fits-all approach, but rather in a way that’s tailored to the situation and the person you’re speaking with.
2896
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for "Professional customer communication"
Start dates and details
Thursday, 03.09.2026
09:30 am - 6:00 pm
Friday, 04.09.2026
08:30 am - 4:00 pm

Thursday, 10.09.2026
09:30 am - 6:00 pm
Friday, 11.09.2026
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 19.10.2026
09:30 am - 6:00 pm
Tuesday, 20.10.2026
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, 05.11.2026
09:30 am - 6:00 pm
Friday, 06.11.2026
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 16.11.2026
09:30 am - 6:00 pm
Tuesday, 17.11.2026
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 19.11.2026
09:30 am - 6:00 pm
Friday, 20.11.2026
08:30 am - 4:00 pm

Monday, 14.12.2026
09:30 am - 6:00 pm
Tuesday, 15.12.2026
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Wednesday, 03.02.2027
09:30 am - 6:00 pm
Thursday, 04.02.2027
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, 18.03.2027
09:30 am - 6:00 pm
Friday, 19.03.2027
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, April 13, 2027
09:30 am - 6:00 pm
Wednesday, April 14, 2027
08:30 am - 4:00 pm

Wednesday, June 23, 2027
09:30 am - 6:00 pm
Thursday, June 24, 2027
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, August 19, 2027
09:30 am - 6:00 pm
Friday, August 20, 2027
08:30 am - 4:00 pm

Monday, September 13, 2027
09:30 am - 6:00 pm
Tuesday, September 14, 2027
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
