Analyzing annual reports and communicating effectively

Balance sheet – the mother of all financial reports

• What the balance sheet says about the structural health of my company.
• What are the most important components of the balance sheet that I need to pay attention to? How should a balance sheet ideally be structured?
• Assets, working capital, equity, cash and cash equivalents, long-term liabilities, and provisions.

Cash flow and P&L/BWA – the judges of profit and liquidity

• We "read" the income statement and the business assessment report in detail to find out HOW profits or losses arise and where opportunities for cost savings can be identified.
• Only in cash flow can I see how effective my liquidity management is and why profit does not necessarily go hand in hand with a full bank account.
• We delve into the depths of operating cash flow and examine the effects of investment activities and financing.

Case Study

• What are the common key figures in the areas of sales and profit, liquidity, profitability, and asset structure? Going beyond simple calculations, we interpret the data and examine causes and possible improvement measures.
• Using a specific example, you will evaluate the health and financial performance of a company. You will explain your analysis to a fictional audience.
• Questions and answers will prepare you for a professional dialogue.