Contents
Anyone can write. But nobody likes to read it.
- Officialese, blah blah blah, gibberish - what exactly is the problem?
- 2 handfuls of craftsmanship, 1 pinch of psychology.
- Comprehensibility is good, effectiveness is better: the most important aspects of the Dialog Method®.
With method and feeling to successful texts
- Step by step: helps you and your readers.
- Good preparation is half the battle: first think briefly, then just do it.
- Quick help against writer's block.
- Easy to use and reliable in their effect: practical style tools.
- Simple language is more intelligent. Just have the courage.
Formulate business correctly, reader-oriented and smartly
- Email, letter, WhatsApp: the best medium for your readers.
- E-mail etiquette: striking the right tone, externally and internally.
- Draw your readers into your text: Questions, bulleted lists and other tricks.
- Reader:inside-oriented: from us to them.
- Clichés, phrases, idioms - a life preserver?
How your text works
- You receive direct feedback, concrete suggestions for improvement and qualified arguments.
- You will recognize your personal problem areas - and what you can do about them.
- You decide what you want to change and develop your personal checklist.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You know how to systematically create engaging and reader-friendly texts.
- They know what shapes the style of copywriting and which style has which effect.
- You can apply your knowledge: in your job, your industry, your media.
- You will have more success with your texts - and more fun writing them.
Methods
trainer, good and bad text examples, discussion and exchange of experiences, exercises and above all: group work on your own texts.
Please bring your laptop and your own texts.
Recommended for
Specialists and managers as well as all Employees who want to write their texts in a more reader-friendly, accurate and convincing way.
Further recommendations for "Writing everyday texts, business texts & utility texts more convincingly"
Attendees comments
"I can recommend the training due to the very high learning success."

"I particularly liked the fact that every question was dealt with individually."

Seminar evaluation for "Writing everyday texts, business texts & utility texts more convincingly"







Start dates and details
Thursday, 18.09.2025
09:00 am - 5:00 pm
Friday, 19.09.2025
08:30 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Wednesday, 05.11.2025
09:00 am - 5:00 pm
Thursday, 06.11.2025
08:30 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.