training
This training is held in German.
Rejection, offer or order, report, draft resolution or confirmation, data sheet, invitation or reminder: write briefly, clearly and in a reader-friendly way. Whether customer, colleague or supplier - it is crucial that your reader understands you. And quickly. Learn how to achieve this. And put everything you learn into practice straight away. So you'll take away a lot of knowledge and at least one text that will make your day-to-day job easier.
Contents
Practical - participant-oriented - up-to-date
Anyone can write. But nobody likes to read it.
- Officialese, blah blah blah, gibberish - what exactly is the problem?
- 2 handfuls of craftsmanship, 1 pinch of psychology.
- Comprehensibility is good, effectiveness is better: the most important aspects of the Dialog Method®.
With method and feeling to successful texts
- Step by step: helps you and your readers.
- Good preparation is half the battle: first think briefly, then just do it.
- Quick help against writer's block.
- Easy to use and reliable in their effect: practical style tools.
- Simple language is more intelligent. Just have the courage.
Formulate business correctly, reader-oriented and smartly
- e-mail, letter, WhatsApp: the best medium for your readers.
- e-mail: striking the right tone, externally and internally.
- Draw your readers into your text: Questions, bulleted lists and other tricks.
- Reader:inside-oriented: from us to them.
- Clichés, phrases, idioms - a life preserver?
How your text works
- You receive direct feedback, concrete suggestions for improvement and qualified arguments.
- You will recognize your personal problem areas - and what you can do about them.
- You decide what you want to change and develop your personal checklist.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You know how to systematically create engaging and reader-friendly texts.
- They know what shapes the style of copywriting and which style has which effect.
- You can apply your knowledge: in your job, your industry, your media.
- You will have more success with your texts - and more fun writing them.
Methods
trainers, good and bad text examples, discussion and exchange of experiences, exercises and above all: group work on your own texts.
Please bring your laptop and your own texts.
Recommended for
Specialists and managers as well as all employees who want to write their texts in a more reader-friendly, accurate and convincing way.
Further recommendations for "Writing everyday texts, business texts & utility texts more convincingly"
Attendees comments
"I can recommend the training due to the very high learning success."
Katja Hauser
SkodaAuto Germany GmbH
"I particularly liked the fact that every question was dealt with individually."
Stephanie List
markenzeichen GmbH
Seminar evaluation for "Writing everyday texts, business texts & utility texts more convincingly"
4.7 from 5
with 77 ratings
training content:
4.7
Content comprehensibility:
4.8
Practical relevance:
4.6
Trainer expertise:
5
Participant orientation:
4.9
Method variety:
4.8
On-site training together
Start dates and details
18.09.2025
Frankfurt a. M.
Booking number:
2284
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 18.09.2025
09:00 am - 5:00 pm
Friday, 19.09.2025
08:30 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
05.11.2025
Berlin
Booking number:
2284
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 05.11.2025
09:00 am - 5:00 pm
Thursday, 06.11.2025
08:30 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number:
2284
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number:
2284
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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