Contents
Introduction to professional concept development
- Quality criteria for professional concepts and decision papers.
- Initiate projects with decision templates.
- Use a tried and tested process model.
Clarify orders and goals effectively
- Clarify and analyze top-down orders.
- Convince of bottom-up ideas.
- How to obtain a written order.
- Define and involve stakeholders.
Targeted information research
- Quality criteria for researched figures, data and facts.
- Raise awareness of the issue among stakeholders.
Building concepts as decision templates
- Identify starting points for the target concept.
- From rough concept to detailed concept.
- Develop decision alternatives.
- Find the appropriate structure and level of detail.
- Define hard economic and soft qualitative evaluation criteria.
Target group-oriented argumentation
- Finding suitable benefit arguments for different target groups.
- Use facts and emotions to argue precisely for different target groups, e.g. board members, middle management and employees or works council/PR.
- Justify the strategic relevance.
Create convincing presentations
- Visualize the structure of the presentation with storyboards
- Create a suspenseful arc with a suitable story.
- Structure your presentation with the "red thread" as a storyline.
- Present effectively with key messages and visualization.
Checklists with practical tips - best practices
- Checklist: Keeping time pressure under control.
- Checklist: Possible applications of AI in concept work
- Checklist: Avoiding pitfalls and stumbling blocks - increasing your chances of approval.
- Checklists: visualization, writing rules, test questions at the end.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
You learn,
- what makes convincing concepts,
- which procedure is expedient for the creation of concepts,
- why clarifying the brief is an early success factor for any professional concept development,
- concepts - from a "quick presentation by tomorrow" to "major concept development over several months",
- Visualize important things,
- to convey the greatest possible benefit to your target groups and
- which "classic" mistakes should be avoided at all costs.
Methods
Technical input, case studies and group work, conceptual work on topics brought along, best practices, intensive exchange of experience, workshop atmosphere.
Recommended for
Specialists from all areas and managers at all levels; anyone who wants to make their conceptual work on strategic and operational future topics more professional.
Further recommendations for "Professional concept work: fast. structured. coherent."
Attendees comments
"I particularly liked the trainer's expertise and the scope of the teaching material. All my expectations were met."

"I can recommend the training due to the very experienced and competent trainers."

"The structure of the content ran like a red thread through the concept work process, with a lot of things building on each other. This made it easy to grasp."

"I particularly liked the clear structure and the openness to questions and comments."

"I particularly liked the clear and understandable structure."

"The added value for day-to-day work is there. I particularly liked the interactions in the group."

"The process and organization were great. The concepts are helpful in project preparation. "

Seminar evaluation for "Professional concept work: fast. structured. coherent."







Learning and shaping a sustainable future
Being able to analyze complex issues and visualize important information are future skills that you will learn in this training , among others. According to our partner, the Inner Development Goals Initiative (IDGs), you will also be contributing to a sustainable future. The IDGs have scientifically and globally identified the future skills needed to achieve the United Nations Sustainable Development Goals (SDGs). What exactly does that mean? Find out more.
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Start dates and details

Thursday, 05.06.2025
09:30 am - 5:30 pm
Friday, 06.06.2025
09:00 am - 4:30 pm
Monday, 23.06.2025
09:30 am - 5:30 pm
Tuesday, 24.06.2025
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Monday, 28.07.2025
09:30 am - 5:30 pm
Tuesday, 29.07.2025
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Monday, 15.09.2025
09:30 am - 5:30 pm
Tuesday, 16.09.2025
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Monday, 29.09.2025
09:30 am - 5:30 pm
Tuesday, 30.09.2025
09:00 am - 4:30 pm
Thursday, 16.10.2025
09:30 am - 5:30 pm
Friday, 17.10.2025
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Monday, 27.10.2025
09:30 am - 5:30 pm
Tuesday, 28.10.2025
09:00 am - 4:30 pm
Thursday, 06.11.2025
09:30 am - 5:30 pm
Friday, 07.11.2025
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Wednesday, 19.11.2025
09:30 am - 5:30 pm
Thursday, 20.11.2025
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Tuesday, 09.12.2025
09:30 am - 5:30 pm
Wednesday, 10.12.2025
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Tuesday, 16.12.2025
09:30 am - 5:30 pm
Wednesday, 17.12.2025
09:00 am - 4:30 pm
Wednesday, 21.01.2026
09:30 am - 5:30 pm
Thursday, 22.01.2026
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Monday, 02.02.2026
09:30 am - 5:30 pm
Tuesday, 03.02.2026
09:00 am - 4:30 pm
Monday, 09.03.2026
09:30 am - 5:30 pm
Tuesday, 10.03.2026
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Thursday, 23.04.2026
09:30 am - 5:30 pm
Friday, 24.04.2026
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Monday, 04.05.2026
09:30 am - 5:30 pm
Tuesday, 05.05.2026
09:00 am - 4:30 pm
Tuesday, 02.06.2026
09:30 am - 5:30 pm
Wednesday, 03.06.2026
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Wednesday, 08.07.2026
09:30 am - 5:30 pm
Thursday, 09.07.2026
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Monday, 24.08.2026
09:30 am - 5:30 pm
Tuesday, 25.08.2026
09:00 am - 4:30 pm
Tuesday, 15.09.2026
09:30 am - 5:30 pm
Wednesday, 16.09.2026
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.