Further training
This continuing education is held in German.
product managers are entrepreneurs within the company and are responsible for all issues relating to products and product programs. In this training course, you will learn which tasks and content make up successful product management, which decisions and measures you need to take, which strategies are promising and how you can use controlling to manage your range of services.
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
Module 1: Classroom training
2 days
Product management: from basics to strategic analyses and decisions
Product management: from basics to strategic analyses and decisions
- Modern product management: basics
- Strategic analyses
- Strategic decisions in product management
Module 2: E-Learning
approx. 1.5 hours
Market and competition analysis
Market and competition analysis
Further information:
Module 3: Classroom training
3 days
Product management: from marketing mix to information management and controlling
Product management: from marketing mix to information management and controlling
- Implementation in the marketing mix
- Information management: market research and performance review
- The product marketing plan
- Controlling
- Key figures for product managers
Module 4: E-learning
approx. 1.5 hours
Module 5: E-examination
approx. 1 hour
Final examination
Contents
Classroom training 1 (2 days):
Modern product management: basics
- Tasks and requirements, integration into the company organization.
- Innovation management, market and target group definition as the starting point for product decisions.
- Possible uses and potential of AI (artificial intelligence) in product management.
Strategic analyses
- Typical market and competitive structures, purchasing behavior in B2B and B2C markets, market analysis, important market data (e.g. market potential, market volume, market share), suitable analysis tools.
Strategic decisions in product management
- Product positioning, innovation and quality decisions, growth/timing strategies, etc.
E-learning: market and competition analysis
Classroom training 2 (3 days):
Implementation in the marketing mix
- Marketing instruments and marketing mix.
- Product/program decisions, distribution/sales decisions, price/conditions decisions, communication policy incl. communication mix, communication instruments and advertising, social media.
- Media planning, cooperation with agencies.
Information management: market research and performance review
- Collection of relevant information for product decisions, possibilities and limitations.
The product marketing plan
Controlling
- Overview of controlling and cost accounting, contribution margin accounting, break-even analysis, cost management and costing.
Key figures for product managers
E-learning: Conflict management
Final exam (approx. 60 min.)
You can document your expertise with the e-test.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- They apply concepts, methods and tools in a targeted manner and can quickly put what they have learned into practice.
- You can carry out in-depth analyses of your market and your product portfolio.
- You know how to proceed with marketing planning and can develop and implement effective strategies - from product strategy to communication strategy.
- You will acquire a set of controlling tools that you can use to plan and manage your products.
- You will receive practice-oriented checklists, best practice examples and valuable tips for implementation in your daily work.
Methods
Input, case studies, individual and group work, discussions, exchange of experience, best-practice examples.
Recommended for
product managers and newcomers.
Final examination
After the training, you will take a written e-exam. To save travel costs and time, you can complete it from your computer at home or at work. The training content of the two classroom modules will be tested (duration: approximately 60 minutes). Upon successful completion of the final exam, you will receive the recognized certificate from the Haufe Akademie and the Mannheim School of Business for Management " certified Product Manager”.
Further recommendations for "Further training certified product manager"
Module 1: training training
2 days
Product management: from basics to strategic analyses and decisions
Product management: from basics to strategic analyses and decisions
- Modern product management: basics
- Strategic analyses
- Strategic decisions in product management
Module 2: E-Learning
approx. 1.5 hours
Market and competition analysis
Market and competition analysis
Further information:
Module 3: training training
3 days
Product management: from marketing mix to information management and controlling
Product management: from marketing mix to information management and controlling
- Implementation in the marketing mix
- Information management: market research and performance review
- The product marketing plan
- Controlling
- Key figures for product managers
Module 4: E-learning
approx. 1.5 hours
Module 5: E-examination
approx. 1 hour
Final examination
Contents
Online training 1 (2 days):
Modern product management: basics
- Tasks and requirements, integration into the company organization.
- Innovation management, market and target group definition as the starting point for product decisions.
Strategic analyses
- Typical market and competitive structures, purchasing behavior in B2B and B2C markets, market analysis, important market data (e.g. market potential, market volume, market share), suitable analysis tools.
Strategic decisions in product management
- Product positioning, innovation and quality decisions, growth/timing strategies, etc.
E-learning: market and competition analysis
Online training 2 (3 days):
Implementation in the marketing mix
- Marketing instruments and marketing mix.
- Product/program decisions, distribution/sales decisions, price/conditions decisions, communication policy incl. communication mix, communication instruments and advertising, social media.
- Media planning, cooperation with agencies.
Information management: market research and performance review
- Collection of relevant information for product decisions, possibilities and limitations.
The product marketing plan
Controlling
- Overview of controlling and cost accounting, contribution margin accounting, break-even analysis, cost management and costing.
Key figures for product managers
E-learning: Conflict management
Final exam (approx. 60 min.)
You can document your expertise with the e-test.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- They apply concepts, methods and tools in a targeted manner and can quickly put what they have learned into practice.
- You can carry out in-depth analyses of your market and your product portfolio.
- You know how to proceed with marketing planning and can develop and implement effective strategies - from product strategy to communication strategy.
- You will acquire a set of controlling tools that you can use to plan and manage your products.
- You will receive practice-oriented checklists, best practice examples and valuable tips for implementation in your daily work.
Methods
Input, case studies, individual and group work, discussions, exchange of experience, best-practice examples.
Recommended for
product managers and newcomers.
Final examination
After the training, you will take a written e-exam. To save travel costs and time, you can complete it from your computer at home or at work. The training content of the two classroom modules will be tested (duration: approximately 60 minutes). Upon successful completion of the final exam, you will receive the recognized certificate from the Haufe Akademie and the Mannheim School of Business for Management " certified Product Manager”.
Further recommendations for "Further training certified product manager"
Attendees comments
"The event was very well organized. The learning units on the online platform are a valuable addition to the face-to-face sessions and the content fits in very well with the seminar documents. Both speakers were very competent and conveyed the seminar content in a really practical way. I have already been able to implement many topics in my day-to-day work. I also really like the fact that the exam doesn't have to be taken immediately after the end of the course. This allows you to deal with the course content over a longer period of time, which is therefore much more effective."
Ester Pauly
Gastronomic training center
"Interactive training with good, up-to-date examples from many business areas."
Mervi Arpalahti
International Paper
"Very good content, great trainer, excellent organization!"
Lars Schmitz
ESRI Germany GmbH
"A great combination of discussions, group work and lectures!"
Finja Tiedemann
VELOFLEX Carsten Thormählen GmbH & Co. KG
"The different group work made this training very varied."
Bettina Rüger
Cement and lime works
"I particularly liked the practical examples and the group work."
Marie-Christin Reismann
Leiber GmbH
"The practical relevance meant that the content of the training was even more firmly anchored."
Miriam Schilling
Gebrüder Martin GmbH & Co. KG
"An interesting but challenging topic was conveyed perfectly by the trainers . I particularly liked the topics of market research, competition analysis and controlling."
Patrick Kastner
Asm Amicra
"I particularly liked the mix of theory and examples and especially the group work."
Mandy Krüger
S Rating und Risikosysteme GmbH
"It was a great group, high quality content and high quality trainers."
Alexander Brandt
DAKO GmbH
Seminar evaluation for "Further training certified product manager"
4.3 from 5
with 862 reviews
training content:
4.2
Content comprehensibility:
4.2
Practical relevance:
4.1
Trainer expertise:
4.6
Participant orientation:
4.4
Method variety:
4.3
On-site training together
Booking number
30581
30581
€ 3.490,-
plus VAT
5 days in 2 m
...
in 6 locations
with certificate
6 Events
German
Joint online training
Booking number
33604
33604
€ 3.490,-
plus VAT
5 days in 2 m
...
Online
with certificate
3 Events
German
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
In-person or Online
with certificate
Start dates and details
28.07.2025
Live online
Booking number:
33604
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Course
zoom
Modules
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
Limited number of participants
training training
Product management: from basics to strategic analyses and decisions
Date
28.-29.07.2025
Course
zoom
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
training training
Product management: from marketing mix to information management and controlling
Date
30.09.-02.10.2025
Course
zoom
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
18.09.2025
Berlin
Booking number:
30581
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Modules
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
Limited number of participants
Classroom training
Product management: from basics to strategic analyses and decisions
Date
18.-19.09.2025
Venue
Mercure Hotel Berlin Tempelhof
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Classroom training
Product management: from marketing mix to information management and controlling
Date
14.-16.10.2025
Venue
Mercure Hotel Berlin Tempelhof
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Fee includes
The fee includes the costs for further training, e-examination, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
10.11.2025
Düsseldorf
Booking number:
30581
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Modules
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
Limited number of participants
Classroom training
Product management: from basics to strategic analyses and decisions
Date
10.-11.11.2025
Venue
Novotel City West
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Classroom training
Product management: from marketing mix to information management and controlling
Date
10.-12.12.2025
Venue
Novotel City West
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Fee includes
The fee includes the costs for further training, e-examination, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
24.11.2025
Live online
Booking number:
33604
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Course
zoom
Modules
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
Limited number of participants
training training
Product management: from basics to strategic analyses and decisions
Date
24.-25.11.2025
Course
zoom
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
training training
Product management: from marketing mix to information management and controlling
Date
20.-22.01.2026
Course
zoom
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
22.01.2026
Stuttgart
Booking number:
30581
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Modules
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
Limited number of participants
Classroom training
Product management: from basics to strategic analyses and decisions
Date
22.-23.01.2026
Venue
Parkhotel Messe-Airport
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Classroom training
Product management: from marketing mix to information management and controlling
Date
24.-26.02.2026
Venue
Parkhotel Messe-Airport
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Fee includes
The fee includes the costs for further training, e-examination, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
18.03.2026
Hamburg
Booking number:
30581
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Modules
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
Limited number of participants
Classroom training
Product management: from basics to strategic analyses and decisions
Date
18.-19.03.2026
Venue
Novotel Hamburg Alster
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Classroom training
Product management: from marketing mix to information management and controlling
Date
15.-17.04.2026
Venue
Novotel Hamburg Alster
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Fee includes
The fee includes the costs for further training, e-examination, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
19.05.2026
Mannheim
Booking number:
30581
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Modules
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
Limited number of participants
Classroom training
Product management: from basics to strategic analyses and decisions
Date
19.-20.05.2026
Venue
Dorint Kongresshotel
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Classroom training
Product management: from marketing mix to information management and controlling
Date
23.-25.06.2026
Venue
Dorint Kongresshotel
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Fee includes
The fee includes the costs for further training, e-examination, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
11.06.2026
Live online
Booking number:
33604
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Course
zoom
Modules
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
Limited number of participants
training training
Product management: from basics to strategic analyses and decisions
Date
11.-12.06.2026
Course
zoom
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
training training
Product management: from marketing mix to information management and controlling
Date
15.-17.07.2026
Course
zoom
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
17.09.2026
Munich
Booking number:
30581
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Modules
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
Limited number of participants
Classroom training
Product management: from basics to strategic analyses and decisions
Date
17.-18.09.2026
Venue
Le Meridien
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Classroom training
Product management: from marketing mix to information management and controlling
Date
20.-22.10.2026
Venue
Le Meridien
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Fee includes
The fee includes the costs for further training, e-examination, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
30581
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Details
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
Limited number of participants
Fee includes
The fee includes the costs for further training, e-examination, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
33604
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Details
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us – The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
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Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
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Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
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