New in product management - the compact course

Compulsory seminars:

1. Crash course in product management ( 2 days):

• Fundamentals of product management.
• Corporate goals and product management goals.
• Management of interfaces to product management.
• Market analyses.
• Strategic analysis tools and decision-making in product management.
• Operational tools in product management.
• Controlling for product managers.

2. Project management for marketing and product management (2 days):

• Fundamentals of project management.
• Project launch.
• Project planning.
• Project management.
• Project completion.

E-learning: 

Conducting successful conversations: listening, asking questions, arguing. (approx. 1.5 hours)

Final examination:

E-exam: New to Product Management—The Compact Course(approx. 45 min.)

The "New to Product Management" course comprises two compulsory seminars, an e-learning module, and an e-exam. We recommend that you follow the suggested order. You decide when and where you complete each module.

You have the option of booking the seminars individually or as a course at a lower package price.

After attending the seminars, you can take the e-exam at a time of your choosing. Upon successful completion of the final exam, you will receive a certificate from Haufe Akademie, certified by the Mannheim University of Applied Sciences, entitled "New to Product Management – The Compact Course," based on your exam results. 

The course should be completed within two years.