Contents
The basics of rhetoric
- What Obama and Aristotle have in common.
- Rhetoric - what is it and what do I need it for?
- Different applications in speech, conversation, negotiation and presentation.
- Why we enthusiastically follow Obama's speeches - the central role of our perception.
The crux of the matter - get to the point
- Target group analysis, choice of methods, structural and procedural organization.
- Less is more: communicate complex information simply.
- Structure and time planning: more security with the red thread.
- The eye eats too: Effective visualization.
Get listeners on board - wake them up, invite them, take them along and keep them in mind
- Dramaturgy of a speech/presentation.
- Storytelling - the recipe for good stories.
- Use rhetorical figures.
- Linguistic support through activating elements.
- Win, convince and polarize with emotions.
The personal touch - authentic, present, convincing
- The body doesn't lie: what influence does body language have and how can I actively and authentically shape my presence?
- Voice and speaking techniques: Conscious use and variation of modulation, level and dynamics.
- Become aware of your strengths and use them to your advantage.
The pulse under control
- Confident handling of questions, disruptions and objections.
- Self-management: dealing with stage fright, time pressure, inner tension and stress.
Learning environment
Your benefit
- You will learn how to get to the heart of presentations effectively.
- You learn to focus content on core ideas.
- You will learn tips and tricks for making speeches interesting and motivating.
- You will learn how to convey your message in such a way that it really resonates with your audience.
Methods
Expert input, instructional discussion, group and individual exercises, live coaching and/or video analysis.
Recommended for
experts, specialists, IT Employees , managers, and anyone who wants to get to the heart of complex topics and convey them effectively in a short space of time.
Further recommendations for "Presenting complex topics in an understandable way"
Attendees comments
"I particularly liked the pleasant learning atmosphere and the amount of time to practise and try things out."

Seminar evaluation for "Presenting complex topics in an understandable way"







Start dates and details
Thursday, 24.07.2025
09:00 am - 5:00 pm
Friday, 25.07.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 23.10.2025
09:00 am - 5:00 pm
Friday, 24.10.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 25.02.2026
09:00 am - 5:00 pm
Thursday, 26.02.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.