Presenting complex topics in an understandable way

The basics of rhetoric

• What Obama and Aristotle have in common.
• Rhetoric - what is it and what do I need it for?
• Different applications in speech, conversation, negotiation and presentation.
• Why we enthusiastically follow Obama's speeches - the central role of our perception.

The crux of the matter - get to the point

• Target group analysis, choice of methods, structural and procedural organization.
• Less is more: communicate complex information simply.
• Structure and time planning: more security with the red thread.
• You eat with your eyes: effective visualization.

Get listeners on board - wake them up, invite them, take them along and keep them in mind

• Dramaturgy of a speech / presentation.
• Storytelling - the recipe for good stories.
• Use rhetorical figures.
• Linguistic support through activating elements.
• Win, convince and polarize with emotions.

The personal touch - authentic, present, convincing

• The body doesn't lie: what influence does body language have and how can I actively and authentically shape my presence?
• Voice and speaking techniques: conscious use and variation of modulation, level and dynamics.
• Become aware of your strengths and use them to your advantage.

The pulse under control

• Confident handling of questions, disruptions and objections.
• Self-management: dealing with stage fright, time pressure, inner tension and stress.