Corporate influencing & social media management for assistants

Personal branding

• Optimize your own digital profile - with tips from a professional.
• The elevator pitch.
• Discover LinkedIn and Co. as a personal branding platform.
• Tools for more visibility and positioning: mind maps, vision boards, Canva, Prezi.
• Storytelling made easy.
• Become a company ambassador.

Networking 4.0

• Establish internal and external (assistance) networks.
• Social collaboration, sharing community and virtual knowledge management.
• The assistant as multiplier:in.
• Mentoring and reverse mentoring as a guarantee of success for personal development.
• Assistance networks and professional associations at a glance.
• Forums, blogs & podcasts: valuable digital sources for networked assistance.
• How can I increase my reach?

Copywriting: Creating the right content

• Creative topic identification and target group-oriented preparation.
• Social media guidelines: back up every post?
• Best practice: Insights, views, secrets, curiosities - examples of great posts.
• Integrate photos, audio and videos.
• Dealing with comments and criticism.
• Use LinkedIn, XING and blogs efficiently.
• Create posts for the:the boss ?

Overview: Corporate Blogs & Corporate Influencing

• Strategy and objectives of a company blog.
• Which target groups do I want to reach?
• The new currency: authenticity, credibility and trust.
• Recruiting: Attracting new employees with corporate influencers.
• Best practice examples.