Using ChatGPT & Co. successfully in product management

Basics: How does ChatGPT work?

• Introduction to ChatGPT.
• Functions and special features of the current OpenAI language models.
• Overview of the most important terms.
• Advantages of the technologies.
• Prompt Engineering: How to brief ChatGPT for optimal output.

Practical application of ChatGPT in product management with examples:

• Market and target group analysis: Analysis of market trends and target group needs.
• Identification of pain points: Finding out the main problems of the target group.
• Idea generation (design thinking): Support for creative idea generation.
• Prioritization of ideas: Evaluation and selection of relevant ideas.
• Business case creation: Help with the development of business cases.
• Prototyping: Support in the prototyping process.
• Product strategy and positioning: Formulation of product strategies.
• Prioritization of features: Evaluation and ranking of product features.
• Product marketing: development of marketing strategies and content.

Insight into other AI tools

• Image generation with AI tools such as DALL-E.
• Benchmarking with AI search engines like Perplexity.
• Insights into the Copilot Pro options within the M356 products (e.g. PowerPoint, Word, Outlook).

Integration options for ChatGPT in existing products and tools via the API.

Challenges and limitations when using ChatGPT in project management

• Safety aspects.
• data privacy.
• Copyright.

Outlook on future trends and potential in the field of AI - AI and their influence on product management.