Storytelling in sustainability communication
From fact overload to emotional impact
- Basics of storytelling in sustainability communication along all ESG (Environmental, Social, Governance) facets.
- Preventing greenwashing through authentic communication, including knowledge of the requirements of the Green Claims Act and the EmpCo Directive.
- Why facts alone are not convincing: the psychology and impact of stories.
- Structure and organization of effective sustainability stories.
- Develop your own story using the Sustainable Storytelling Canvas.
- Use of framing, emotions and addressing target groups.
- Best practices from companies, media and consulting.
- Integrating your own story into communication strategies and channels.
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
- You will learn how to communicate sustainability in an emotional, understandable and target group-specific way and thus achieve greater impact.
- You develop your own sustainability story that you can use directly in your communication.
- Structured methods, well-founded feedback and tried-and-tested tools will help you to strengthen your skills in the credible and effective communication of sustainable messages.
- At the end of the workshop, you will have a tried-and-tested sustainability story in your hands - tailored to your target group and strategically integrated into your communication channels.
- You’ll learn about the requirements of the Green Claims Act and the EmpCo Guidelines, and you’ll know how to develop your sustainability narrative in a legally sound and credible way.
Trainer input, group and individual exercises, best-practice examples, work aids and checklists, discussion, exchange of experience, practical workshop
Specialists and managers from sustainability, communication, marketing, sales or strategy as well as journalists, consultants and self-employed people with a focus on sustainable topics.
41907
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for "Storytelling in sustainability communication"
Start dates and details
Tuesday, 01.09.2026
10:00 am - 6:00 pm
Wednesday, 02.09.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 09.11.2026
09:00 am - 1:00 pm
Friday, 13.11.2026
09:00 am - 1:00 pm
Monday, 16.11.2026
09:00 am - 1:00 pm
Friday, 20.11.2026
09:00 am - 1:00 pm
Tuesday, 16.03.2027
09:00 am - 5:00 pm
Wednesday, 17.03.2027
10:00 am - 6:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, June 7, 2027
09:00 am - 1:00 pm
Friday, June 11, 2027
09:00 am - 1:00 pm
Monday, June 14, 2027
09:00 am - 1:00 pm
Friday, June 18, 2027
09:00 am - 1:00 pm
Tuesday, September 28, 2027
09:00 am - 5:00 pm
Wednesday, September 29, 2027
10:00 am - 6:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Training is guaranteed to take place- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
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