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This training is held in German.
With the Green Claims Directive, the EU is imposing strict rules on communicating sustainability aspects. Greenwashing can result in severe penalties in the future. In this training , you will gain a detailed insight into the rules of the Green Claims Directive and learn how to implement marketing and corporate communication in a legally compliant and creative way and avoid greenwashing traps using specific exercises and examples.
Contents
The Green Claims Directive (GCD) - Legal framework
- Legal framework and background.
- Scope of the Green Claims Directive - Are there any exceptions?
- Timing - When does the GCD come into force?
- What sanctions and penalties are there?
The rules of the Green Claims Directive
- The 10 rules of the Green Claims Directive.
- Delimitation - what is covered by the GCD and what is not?
- Application of GCD in media and specific cases.
- Specific examples from the participants are worked on together in the training .
Avoid greenwashing
- The most common greenwashing traps.
- How to avoid greenwashing in advance.
- Best & Worst Practice.
Implementation - Communicate creatively
- Editing and picture editing - exercises.
- For product design, marketing corporate communications, PR, social media, online and print.
- Tips & tricks for organization and processes.
- Design creative and legally compliant texts and images with AI.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You know the exact rules of the Green Claims Directive (GCD).
- You know how relevant the GDC is for your company.
- You can apply the rules of GCD to communication.
- You know how to avoid greenwashing traps.
- You will have a toolset at your disposal to communicate creatively and with legal certainty in the future.
Methods
Trainer input, best and worst practice, discussion, work on own examples, practical exercises, Q&A.
Recommended for
Specialists and managers from (online) marketing, content marketing, PR and corporate communications, product management, marketing marketing, event marketing, event management, sales.
Further recommendations for "Avoid greenwashing with the EU Green Claims Directive"
Joint online training
Start dates and details
24.09.2025
Live-Online
Booking number:
41735
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
Days & Times
4 hours
Limited number of participants
Wednesday, 24.09.2025
09:00 am - 1:00 pm
11.12.2025
Live-Online
Booking number:
41735
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
Days & Times
4 hours
Limited number of participants
Thursday, 11.12.2025
09:00 am - 1:00 pm
06.03.2026
Live-Online
Booking number:
41735
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
Days & Times
4 hours
Limited number of participants
Friday, 06.03.2026
09:00 am - 1:00 pm
16.06.2026
Live-Online
Booking number:
41735
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
Days & Times
4 hours
Limited number of participants
Tuesday, 16.06.2026
09:00 am - 1:00 pm
16.09.2026
Live-Online
Booking number:
41735
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
Days & Times
4 hours
Limited number of participants
Wednesday, 16.09.2026
09:00 am - 1:00 pm
The next booking ensures this course will take place
Booking number:
41735
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Details
4 hours
Limited number of participants
Booking number:
41735
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Details
4 hours
Limited number of participants
No suitable date?
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