Contents
The Green Claims Directive (GCD) - Legal framework
- Legal framework and background.
- Scope of the Green Claims Directive - Are there any exceptions?
- Timing - When does the GCD come into force?
- What sanctions and penalties are there?
The rules of the Green Claims Directive
- The 10 rules of the Green Claims Directive.
- Delimitation - what is covered by the GCD and what is not?
- Application of GCD in media and specific cases.
- Specific examples from the participants are worked on together in the training .
Avoid greenwashing
- The most common greenwashing traps.
- How to avoid greenwashing in advance.
- Best & Worst Practice.
Implementation - Communicate creatively
- Editing and picture editing - exercises.
- For product design, marketing and corporate communications, PR, social media, online and print.
- Tips & tricks for organization and processes.
- Design creative and legally compliant texts and images with AI.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You know the exact rules of the Green Claims Directive (GCD).
- You know how relevant the GDC is for your company.
- You can apply the rules of GCD to communication.
- You know how to avoid greenwashing traps.
- You will have a toolset at your disposal to communicate creatively and with legal certainty in the future.
Methods
Trainer input, best and worst practice, discussion, work on own examples, practical exercises, Q&A.
Recommended for
Specialists and managers from (online) marketing, content marketing, PR and corporate communications, product management, POS marketing, event marketing, event management and sales.
Further recommendations for "Avoid greenwashing with the EU Green Claims Directive"
Start dates and details

Wednesday, 24.09.2025
09:00 am - 1:00 pm

Thursday, 11.12.2025
09:00 am - 1:00 pm

Friday, 06.03.2026
09:00 am - 1:00 pm

Tuesday, 16.06.2026
09:00 am - 1:00 pm

Wednesday, 16.09.2026
09:00 am - 1:00 pm