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Avoid greenwashing with the EU Green Claims Directive

Legally compliant and creative communication with sustainability aspects

This training is held in German.
With the Green Claims Directive, the EU is imposing strict rules on communicating sustainability aspects. Greenwashing can result in severe penalties in the future. In this training , you will gain a detailed insight into the rules of the Green Claims Directive and learn how to implement marketing and corporate communication in a legally compliant and creative way and avoid greenwashing traps using specific exercises and examples.

Contents

The Green Claims Directive (GCD) - Legal framework

  • Legal framework and background.
  • Scope of the Green Claims Directive - Are there any exceptions?
  • Timing - When does the GCD come into force?
  • What sanctions and penalties are there?

 

The rules of the Green Claims Directive

  • The 10 rules of the Green Claims Directive.
  • Delimitation - what is covered by the GCD and what is not?
  • Application of GCD in media and specific cases.
  • Specific examples from the participants are worked on together in the training .

 

Avoid greenwashing

  • The most common greenwashing traps.
  • How to avoid greenwashing in advance.
  • Best & Worst Practice.

 

Implementation - Communicate creatively

  • Editing and picture editing - exercises.
  • For product design, marketing and corporate communications, PR, social media, online and print.
  • Tips & tricks for organization and processes.
  • Design creative and legally compliant texts and images with AI.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

  • You know the exact rules of the Green Claims Directive (GCD).
  • You know how relevant the GDC is for your company.
  • You can apply the rules of GCD to communication.
  • You know how to avoid greenwashing traps.
  • You will have a toolset at your disposal to communicate creatively and with legal certainty in the future.

Methods

Trainer input, best and worst practice, discussion, work on own examples, practical exercises, Q&A.

Recommended for

Specialists and managers from (online) marketing, content marketing, PR and corporate communications, product management, POS marketing, event marketing, event management and sales.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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11.12.2025
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16.09.2026
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Limited number of participants
Booking number: 41735
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€ 583.10 incl. VAT.
Details
4 hours
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