Training
This training is held in German.
"Do good and talk about it". Communication is a cornerstone of sustainability management. However, the "how" is particularly important. Because the greenwashing trap is lurking. In this training , you will learn how to communicate your sustainability goals and sustainability measures to your target groups and stakeholders in an authentic, effective, targeted and cost-sensitive way using illustrative best and worst practice examples, practical exercises and discussions. From green branding, content marketing, communication mix to green online marketing, KPIs and budget, you will learn how sustainable communication strategies succeed.
Module 1: Self-study phase
approx. 1 hour
Interactive self-learning program
Interactive self-learning program
Interactive self-study program to prepare for module 2.
Module 2: Classroom seminar
2 days
Green Marketing
Green Marketing
- Do good and talk about it. Sustainability in marketing and corporate communications.
- From sustainability strategy to communication.
- Credibility. Value-based communication.
- Green marketing instead of green washing.
- The sustainability report.
- Green Marketing Communications - Sustainable communication strategy.
Contents
Do good and talk about it. Sustainability in marketing and corporate communications
- Basics of communication in the company.
- Differentiation between green marketing and "classic marketing".
- What's new? Trends in green marketing.
From sustainability strategy to communication
- The market for sustainable products and services.
- Sustainability in the corporate strategy.
- Set and establish goals (Sustainable Development Goals).
- Green Impact. The materiality analysis.
Credibility. Value-based communication
- Basics of communication psychology.
- Culture and values.
- Purpose Marketing.
- Green branding - establishing a sustainable corporate brand.
Green marketing instead of green washing
- Escaping the green washing trap.
- Legal basis - EU Green Claims Directive.
- Legal basis - competition law.
The sustainability report
- Who can, who must, who may?
- CSRD - EU Corporate Social Responsibility Directive.
- Roadmap to the sustainability report.
Green Marketing Communications - Sustainable communication strategy
- Target groups vs. stakeholders.
- Internal communication.
- Content marketing in sustainability communication.
- Sustainable communication mix.
- Green Online Marketing.
- KPIs in sustainability communication.
- Green Marketing Budgeting.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- They are familiar with the special features of sustainability communication.
- You know how to seamlessly link sustainability goals with your company's marketing and corporate communications.
- They are able to prepare and communicate precise arguments for target groups and stakeholders.
- You know how to prepare content on sustainability goals and measures and place it optimally in the media.
- You can summarize the data from sustainability management in a sustainability report and present it in an understandable way.
- You are able to budget communication measures reliably and cost-sensitively.
Methods
Trainer input, best and worst practice examples, practical exercises, discussions and exchange of experience, checklists, Q+A
Recommended for
Specialists and managers from (online) marketing, event marketing, event management, sales, PR and corporate communications, product management, brand management, event organization, sustainability and CSR managers.
Further recommendations for "Green Marketing"
Attendees comments
"I particularly liked the small group, breakout sessions and many impulses for subsequent discussion within the company. Very good trainer and the communication beforehand was transparent and understandable."
Stephanie van de Straat
GREEN IT Das Systemhaus GmbH
Seminar evaluation for "Green Marketing"
4.5 from 5
with 32 ratings
training content:
4.7
Content comprehensibility:
4.8
Practical relevance:
3.9
Trainer expertise:
4.8
Participant orientation:
4.7
Method variety:
4.3
On-site training together
Booking number
34302
34302
€ 1.490,-
plus VAT
2 days
in 2 locations
2 Events
German
Joint online training
Start dates and details
02.07.2025
Live online
Booking number:
35149
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Modules
2 days
Limited number of participants
training training
Green Marketing
Date
02.-03.07.2025
Course
zoom
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
15.09.2025
Cologne
Booking number:
34302
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Modules
2 days
Limited number of participants
Classroom seminar
Green Marketing
Date
15.-16.09.2025
Venue
Ameron Hotel Regent
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
12.11.2025
Live online
Booking number:
35149
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Modules
2 days
Limited number of participants
training training
Green Marketing
Date
12.-13.11.2025
Course
zoom
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
09.03.2026
Hamburg/Ahrensburg
Booking number:
34302
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Modules
2 days
Limited number of participants
Classroom seminar
Green Marketing
Date
09.-10.03.2026
Venue
Hotel am Schloss Ahrensburg
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take place
Booking number:
34302
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
35149
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us – The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Mon - Fri 8 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
