Distance Learning Course in Business Development Management

Author: Yvonne Breinlinger-Scheuring

• Clearly define markets.
• Understanding the Competition and the Business Environment.
• The customer comes first.
• Data Sources and Market Research
• Megatrends, ESG trends, and sustainability trends as market forces.
• AI-powered market analysis.

Author: Harald Hildwein

• Overview of Strategic Models 
• 360-Degree Approach Analysis Tools
• Planning, calculations, and plausibility checks.
• Dealing with uncertainties and dynamics vs. planning certainty.
• From Corporate Vision to Strategic Business Unit Development.
   

Author: Martina Panchella

• Systematically identify key areas for innovation and development potential. 
• Translate ideas into viable product, service, and business model concepts.
• Use customer needs, problems, and changes as a starting point for innovation. 
• Evaluate and prioritize innovation projects in a structured manner.
• Understand the organizational prerequisites and success factors for sustainable innovations. 
• Develop innovative ideas in a structured manner and prepare them for decision-making.

Author: Andreas Preißner

• Systematically identify and classify the costs of new business.
• Define revenue models in a targeted manner and apply them in practice.
• Understand and interpret financial performance metrics and use them to inform decisions.
• Develop a well-structured, compelling business case and financial plan.
• Manage and evaluate project implementation using meaningful metrics.

Author: Daniel Mewes

• Effectively implement projects instead of just planning them — Ensure that concepts lead to tangible results.
• Organize the implementation of sustainability in a structured way—establish clear responsibilities, practical structures and formats, and sustainable routines.
• Understand the fundamentals of effective change management — learn about key models and approaches for successful change management.
• Recognizing and leveraging dynamics in change processes — dealing constructively with resistance, tensions, and conflicts.
• Design communication in a way that truly inspires people to get on board—appealing to both their minds and hearts and providing guidance.
• Be Mindful of Leadership and Management During Change — Clarify Your Own Role and Make an Effective Impact on the Organization.
• Measure and reflect on the impact, and make targeted adjustments as needed—make progress visible and embed changes for the long term.

• training Module 2: "Market and Competitive Analysis"
• training Module 6: "Implementation and Change Management"

• E-Learning: Online Networking: Building and Maintaining a Professional Network. (34261)
• E-Learning: Design Thinking: Discover the creative world of design thinking. (41206)