training
This training is held in German.
The ability to manage projects successfully is a prerequisite today. In order to use project management efficiently and effectively, you need to adapt it to your specific field. This training teaches you classic tools and agile methods for projects in marketing and product management: from professional order clarification, conception, project planning and control to project completion. You will train important methodological procedures and learn how to use the appropriate tools tailored to your area of expertise.
Contents
Basics of project management
- Project and process, project work and day-to-day business.
- The world of projects: Foundations, methods, principles.
- The common thread running through the project: phases, processes, milestones.
Project start
- Order clarification: with briefing and re-briefing on the project profile.
- Risk analysis: recognizing opportunities and threats, taking appropriate measures.
- Stakeholders: Are they all on board and rowing in the same direction? What to do if not?
- Set-up: Roles and functions in heterogeneous and interdisciplinary teams.
Project planning
- Realistic timing with work packages, structure plan, network plan and resource plan.
- Good to know: Lead times, milestones, critical path.
- Or even agile with Scrum - nimbly sprinting over hill and dale.
Project management
- In the project cockpit: information, coordination and communication.
- Control and tracking: project status, reviews, reporting, traffic light signals.
- Plan deviations, change management and adjustments.
- Acting and arguing confidently in the "magic triangle".
- The usual pitfalls, typical turbulence and practical solutions.
Project completion
- Handover, acceptance, evaluation, logbook and lessons learned.
Application of project management tools with transfer to own projects.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
You will learn the important basics of project management and how to apply the project management tools pragmatically and successfully.
You train like you:
- structure your projects according to your client's goals in a results-oriented manner and lead them to the desired success,
- use your own resources and those of your organization efficiently and effectively,
- optimize cooperation with other third parties,
- further improve procedures you already know and
- increase the company's success.
Please bring your own marketing and product management-specific problems (including specific questions). We will work together to develop best practice models and apply the tools taught.
Methods
In-person events
Input sequences from the trainer, exercises based on practical project examples from the attendees, moderated exchange of experiences, discussion of case studies. Our:e experienced:e trainer conveys clearly and pragmatically how attendees ' complex projects can be carried out even more successfully with the help of suitable project management methods.
Live online events
Input sequences from the trainer, exercises based on practical project examples from the attendees, moderated exchange of experiences, discussion of case studies. Our:e experienced:e trainer conveys clearly and pragmatically how attendees ' complex projects can be carried out even more successfully with the help of suitable project management methods.
The following third-party tool can be used in the event:
Recommended for
Specialists and managers from the fields of marketing, communication, product management, event management, project managers and decision makers who will be entrusted with the task of managing projects in the future or who are already involved in projects.
Further recommendations for "Project management for marketing and product management"
Attendees comments
"I particularly liked the fact that the speaker is very experienced, comes from the field himself and therefore knows what he is talking about."
Mirja Flacke
The Phone House Telecom GmbH
"I particularly liked the flexible exchange and the structured yet flexible approach to the presentation. Questions and experiences were addressed. Slides and possible methods were presented in an understandable way. It was an entertaining training with very interesting, applicable and encouraging content."
Tabea Meißner
Vino Weinhandels GmbH
"Fresh presentation style, experienced trainer, good atmosphere, people from many companies & industries."
Frank Wunderlich
Telekom Deutschland GmbH
"I particularly liked the clear communication of the trainer, the experience from everyday working life and the open exchange."
Mareike Böhm
R-Biopharm AG
"Group work, case studies, common thread, structure of the content, everything was very easy to understand!"
Rabea-Tatjana Geist
DekaBank Deutsche Girozentral
"I particularly liked the personal and uncomplicated approach."
Carolin Rosemann
ROSEN Group
"I particularly liked the way the trainer responded to everyone individually and the numerous tips. The seminars are extremely valuable. Top!"
Natascha Merkel
S-Communication services
"I particularly liked the flexible exchange and the structured yet flexible approach to the presentation. Questions and experiences were addressed. Slides and possible methods were presented in an understandable way. It was an entertaining training with very interesting, applicable and encouraging content."
Tabea Meißner
Vino Weinhandels GmbH
"It was an entertaining training with a pleasant speaker and a pleasant training method."
Sabine Flemming
Ecobat
"I particularly liked the clear communication of the trainer, the experience from everyday working life and the open exchange."
Mareike Böhm
R-Biopharm AG
"I particularly liked the way the trainer responded to everyone individually and the numerous tips. The seminars are extremely valuable. Top!"
Natascha Merkel
S-Communication services
"I particularly liked the personal and uncomplicated approach."
Carolin Rosemann
ROSEN Group
"I have always had good experiences with trainers and seminar content."
Sabine Sommermann
AOK PLUS
"It was an entertaining training with a pleasant speaker and a pleasant training method."
Sabine Flemming
Ecobat
"I have always had good experiences with trainers and seminar content."
Sabine Sommermann
AOK PLUS
"I took away a lot of inspiration and practical tips!"
Patricia Roehl
Kässbohrer
Seminar evaluation for "Project management for marketing and product management"
4.4 from 5
with 701 reviews
training content:
4.3
Content comprehensibility:
4.5
Practical relevance:
4.2
Trainer expertise:
4.8
Participant orientation:
4.6
Method variety:
4.4
On-site training together
Booking number
7535
7535
€ 1.590,-
plus VAT
2 days
in 8 locations
8 Events
German
Joint online training
Start dates and details
04.08.2025
Live-Online
Booking number:
31986
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 04.08.2025
09:00 am - 5:30 pm
Tuesday, 05.08.2025
09:00 am - 4:30 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
04.09.2025
Düsseldorf
Booking number:
7535
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 04.09.2025
09:00 am - 5:30 pm
Friday, 05.09.2025
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
22.10.2025
Frankfurt a. M.
Booking number:
7535
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 22.10.2025
09:00 am - 5:30 pm
Thursday, 23.10.2025
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
06.11.2025
Live-Online
Booking number:
31986
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 06.11.2025
09:00 am - 5:30 pm
Friday, 07.11.2025
09:00 am - 4:30 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
24.11.2025
Munich
Booking number:
7535
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 24.11.2025
09:00 am - 5:30 pm
Tuesday, 25.11.2025
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
10.12.2025
Live-Online
Booking number:
31986
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 10.12.2025
09:00 am - 5:30 pm
Thursday, 11.12.2025
09:00 am - 4:30 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
29.01.2026
Berlin
Booking number:
7535
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 29.01.2026
09:00 am - 5:30 pm
Friday, 30.01.2026
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
23.02.2026
Live-Online
Booking number:
31986
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 23.02.2026
09:00 am - 5:30 pm
Tuesday, 24.02.2026
09:00 am - 4:30 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
12.03.2026
Cologne
Booking number:
7535
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 12.03.2026
09:00 am - 5:30 pm
Friday, 13.03.2026
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
21.04.2026
Live-Online
Booking number:
31986
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Tuesday, 21.04.2026
09:00 am - 5:30 pm
Wednesday, 22.04.2026
09:00 am - 4:30 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
04.05.2026
Stuttgart
Booking number:
7535
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 04.05.2026
09:00 am - 5:30 pm
Tuesday, 05.05.2026
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
11.06.2026
Live-Online
Booking number:
31986
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 11.06.2026
09:00 am - 5:30 pm
Friday, 12.06.2026
09:00 am - 4:30 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
23.07.2026
Hamburg
Booking number:
7535
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 23.07.2026
09:00 am - 5:30 pm
Friday, 24.07.2026
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
27.08.2026
Live-Online
Booking number:
31986
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 27.08.2026
09:00 am - 5:30 pm
Friday, 28.08.2026
09:00 am - 4:30 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
23.09.2026
Frankfurt a. M./Oberursel
Booking number:
7535
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 23.09.2026
09:00 am - 5:30 pm
Thursday, 24.09.2026
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take place
Booking number:
7535
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
31986
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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