Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim

Employer branding and personnel marketing
- Demographics and the (new) target groups.
- Employer brands: What is it really and how does it work?
- Internal Employer Branding.
- Holistic personnel marketing concept: seduce the target groups, but do it right.
From personnel marketing to recruiting
- Selected personnel marketing instruments: Image and job advertisements, career website, university marketing, etc.
Recruiting strategy, processes and touchpoints
- Finding the right recruiting strategy.
- Recruiting processes put to the test.
- Touchpoint map for the target groups.
The "new" recruiter (f/m/d)
- The new role and the right understanding of it.
- Develop skills and competencies.
Classic recruiting tools
- The basis: creating requirement profiles.
- Target group-oriented approach: sectors, generations, media.
- Designing and writing suitable job advertisements.
- Service providers in recruiting and their use / management.
Document evaluation and preselection
- Screening of application documents and short profiles.
- Clarification of the mandatory criteria/telephone interviews.
- Ranking and decision-making: Who do I invite?
Labor law aspects in recruiting
- Role of AGG and data privacy in recruiting.
- Advertise jobs in compliance with the AGG - permissible and impermissible questions in interviews, permissibility of background checks.
- Admissibility of medical recruitment examinations - Legal framework for recruiting via internet/social media.
- Screening references - reading and understanding job references.
- Obligations of employers when hiring people with disabilities.
- cancel applicants .
Conduct targeted job interviews
- Targeted interview preparation.
- Create position-related interview guidelines.
- Types of interviews.
- Phases of the job interview.
- Conducting telephone interviews.
- Relationship management in an interview.
- Interviewer skills required.
- Successful questioning techniques.
- Supplementary methods in the interview.
- Mastering difficult interview situations.
- Professionalize gut feeling.
Innovative, modern recruiting tools
- Social media strategies.
- Relevant media and forums: xing, kununu, LinkedIn etc.
- Active sourcing and headhunting tools.
- Sales and target group orientation of recruiters.
IT/applicant management
- Recruiting workflow, critical positions, IT support.
- Expectations of applicants and service standards.
- Efficiency management and key figures.
Aptitude diagnostics in personnel selection
- Assessment center, potential analysis, personality tests, supplementary interview procedures, etc.
Examination requirements
Completion of the 3 attendance modules of the training course is a prerequisite. In addition, a written paper must be submitted to the examination board four weeks before the examination date.
Type of examination
In addition to technical knowledge, the extent to which candidates are able to apply what they have learned in their own recruiting practice is tested. There is a written and an oral examination as well as a presentation of the written paper to the plenum (consisting of attendees and examiners).
Exam contents
Part 1: Written elaboration
Documentation in a written elaboration, approx. 6 to max. 7
pages in length, of a business case from your own recruiting practice. Summary of the elaboration in the form of a PowerPoint presentation (approx. 10-15 presentation slides). In this way, practical knowledge is further expanded and direct learning success is ensured!
The written elaboration and the presentation (PowerPoint) must be submitted to those responsible at the Haufe Akademie four weeks before the examination date.
Part 2: Written/oral examination and presentation of the written paper
Written final examination (case study), duration: 60 minutes.
Presentation of the written paper in plenary, duration: 20 minutes + 10 minutes of questioning by the examination committee.
Oral examination, duration: 30 minutes per participant.
Contents
Module 1 (4 days):
Employer branding and personnel marketing
- Demographics and the (new) target groups.
- Employer brands: What is it really and how does it work?
- Internal Employer Branding.
- Holistic personnel marketing concept: seduce the target groups, but do it right.
From personnel marketing to recruiting
- Selected personnel marketing instruments: Image and job advertisements, career websites, university marketing, etc.
Recruiting strategy, processes and touchpoints
- Finding the right recruiting strategy.
- Recruiting processes put to the test.
- Touchpoint map for the target groups.
The "new" recruiter (f/m/d)
- The new role and the right understanding of it.
- Develop skills and competencies.
Classic recruiting tools
- The basis: creating requirement profiles.
- Target group-oriented approach: sectors, generations, media.
- Designing and writing suitable job advertisements.
- Service providers in recruiting and their use/management.
Document evaluation and preselection
- Screening of applicant documents and short profiles.
- Clarification of the mandatory criteria/telephone interviews.
- Ranking and decision-making: Who do I invite?
Module 2 (2.5 days):
Labor law aspects in recruiting
- Role of AGG and data privacy in recruiting.
- Advertise jobs in compliance with the AGG - permissible and impermissible questions in interviews, permissibility of background checks.
- Admissibility of medical recruitment examinations - Legal framework for recruiting via the internet/social media.
- Screening references - reading and understanding job references.
- Employer obligations when hiring people with disabilities.
- cancel applicants .
Conduct targeted job interviews
- Targeted interview preparation.
- Create position-related interview guidelines.
- Types of interviews.
- Phases of the job interview.
- Conducting telephone interviews.
- Relationship management in an interview.
- Necessary skills of interviewer:in.
- Successful questioning techniques.
- Supplementary methods in the interview.
- Mastering difficult interview situations.
- Professionalize gut feeling.
Module 3 (2 days):
Innovative, modern recruiting tools
- Social media strategies.
- Relevant media and forums: Xing, kununu, LinkedIn etc.
- Active sourcing and headhunting tools.
- Sales and target group orientation of the recruiters.
IT/applicant management
- Recruiting workflow, critical positions, IT support.
- Expectations of applicants and service standards.
- Efficiency management and key figures.
Aptitude diagnostics in personnel selection
Assessment center, potential analysis, personality tests, supplementary interview procedures, etc.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- The course content is geared towards the specific tasks of qualified recruiters in order to support the professionalization of recruiting work.
- Acquisition of valuable know-how on current challenges and developments as well as on classic and modern recruiting tools.
- Successful completion of further training leads to well-founded decisions, better work results and increased acceptance within the company.
- Creating a professional advantage over those who do not have a corresponding specialist certificate.
Recommended for
Prospective recruitment specialists, personnel officers, career changers and HR employees who want to consistently develop and expand their recruiting qualifications.
Final examination
Examination requirements
The prerequisite is the completion of the 3 face-to-face modules of the course. In addition, a written paper must be submitted to the examination board 4 weeks before the examination date.
Examination form
In addition to technical knowledge, the extent to which the examination candidates are able to apply what they have learned in their own recruiting practice is examined. There is a written and an oral examination as well as the presentation of the written paper to the plenum (consisting of the participants and the examination duo).
Examination content
1. Part: Written elaboration
Documentation of a business case from your own recruiting practice in a written elaboration (6 to a maximum of 7 pages). Summary of the elaboration in the form of a PowerPoint presentation (approx. 10-15 presentation slides). This will further expand your practical knowledge and ensure direct learning success! The written paper and the presentation (PowerPoint) must be submitted to the Haufe Akademie four weeks before the examination date.
Part 2: Written/oral examination and presentation of the written paper
Written final examination (case study), duration: 60 minutes.
Presentation of the written paper in plenary, duration: 20 minutes + 10 minutes of questioning by the examination committee.
Oral examination, duration: 30 minutes per participant
Attendees comments
"All the lecturers did a great job of conveying the content of the modules and made the event days very interesting, varied and informative. They were also very warm and friendly and were always open to all questions and topics that came from the participants. The content of the training was very comprehensive, interesting and helpful for my daily work as a recruiter. The entire organization, the giveaways and the catering were also very good."

"The lecturers were great! Small group. Good content. It was a very good and high-quality program all round!"

"Good organization, very good lecturers and a great group of participants."

Seminar evaluation for "Certified recruitertraining"






