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Know your worth. If you want a higher salary, you not only need the right timing - you also need good arguments for a salary increase, a confident manner and a well thought-out strategy. This article will give you a clear roadmap for your salary negotiation. You will also find out how you can strengthen your position in the interview with further training. Because

Data is precise. But they don't always make it easy. Creative ideas? Can't be planned. And sometimes all it takes is one wrong click - and an entire business comes to a standstill. Sounds dramatic? Perhaps. But that's exactly what's happening in more and more companies. According to the latest "Future of Jobs Report 2025" from the World Economic Forum

People make the difference - in projects, in teams, in the company. But for them to really develop their potential, they need more than ergonomic chairs, fruit baskets or flexible working hours. It takes someone who listens to them, promotes development and makes real change possible. This is exactly where the people coach comes in. This role is still new

Why do 70% of all change projects fail? The answer often lies not in the strategy, but in an underestimated factor: employee resistance. However, this resistance in the change process is not an insurmountable obstacle - it provides valuable information for managers. In this guide, you will learn how to recognize and understand resistance to change (RTC) and use it as a resource.

Whether you are just starting your apprenticeship, want to train as a company or want to develop your career - the Vocational Training Act (BBiG) forms the legal foundation for your professional future. But what does this mean for you in concrete terms? What rights and obligations do you have as an apprentice? What do training companies have to do? And what career paths does the BBiG open up for you after

Achieving a better balance between work, leisure, friendships and family gives you many advantages. A healthy work-life balance helps you to reduce stress and be more satisfied in different areas of your life. However, finding the right balance can also be a challenge. In this guide, you will find out how to find the optimal balance between professional demands and private life.

Have you ever tried to make a decision while ten tabs are open, your cell phone is vibrating and your inbox is exploding? Analytical people do not react in a panic, but in a structured way. They see patterns instead of chaos. Sounds abstract? It is. But the good news is: analytical thinking can be learned. In this article, you will find out what analytical thinking means,

Have you ever wondered what your customers will do next, which product has the best chance of selling or when your machines will next need to be serviced before they break down? This is where predictive analytics comes in: Patterns in past data allow you to make well-founded predictions for the future. This allows you to act proactively, minimize risks and

You have planned a campaign, created content, placed ads - and then? Without reliable data, it often remains unclear what really works. This is exactly where marketing analytics comes in: It helps you to evaluate measures, use budgets efficiently and better understand your target group. Instead of relying on your gut feeling, you can make well-founded decisions based on concrete data.

Marketing analysts are experts in the analysis of market data, customer behavior and campaign performance. They provide data-driven insights that help companies optimize their marketing strategies and gain competitive advantages. Marketing Analyst: Key Facts Education Degree in business administration, marketing, statistics or business informatics Lateral entry possible Hard Skills Data analysis Statistics Excel SQL Google Analytics Power BI Further training in the field of Data

You invest time, budget and creativity in marketing - but how do you actually measure whether your measures are working? Key performance indicators (KPIs) provide the answer. They make success visible and create the basis for well-founded decisions. But not every key figure is a good KPI. In this article, you will find out which marketing KPIs really count and how

Have you planned the perfect in-house training course, but there are no registrations? Many HR developers are familiar with this problem: despite relevant topics and experienced trainers , the events do not reach enough interested parties. The result is costly cancellations and dissatisfied participants. The key to success often lies not in the seminar content itself, but in the way you organize the training event.