Rhetoric training for purchasers

How to be convincing in sales talks!

This training is held in German.
This communication and rhetoric training prepares you optimally for typical conversation situations in purchasing practice. From annual meetings to presentations, you will practise important discussion techniques and be able to conduct your discussions convincingly, purposefully and actively. You will develop rhetorical skills, be able to resolve typical purchasing conflicts constructively and deal confidently with stage fright and stress. By strengthening your charisma, you will gain in persuasiveness and confidence and reach your goal faster in purchasing.

Contents

Key factor communication: important basics for purchasing practice

  • Use verbal communication and body language in a targeted manner.
  • Active listening, perception filters, perception of others/self.
  • Factual, relationship level.
  • Analysis of your own communication style.
  • Type determination according to 3 basic types.
  • Align communication to the situation.
  • Build and manage relationships with suppliers .
  • Using behavioral psychology in purchasing conversations.

Effective conversation techniques and rhetoric in purchasing

  • Important conversation techniques.
  • Targeted use of rhetoric in purchasing.
  • suppliers and partners in purchasing discussions.
  • Questioning techniques.
  • Argumentation techniques.
  • Techniques of objection/pretext handling.

Conduct professional discussions with suppliers and partners in purchasing

  • Training and simulation of various typical purchasing discussion situations, such as annual meetings, performance meetings/supplier evaluation meetings, complaints meetings, technical clarification meetings.

Conducting and resolving conflict discussions in purchasing constructively

  • Typical conflicts in purchasing.
  • Develop conflict resolution techniques and actively apply them in discussions.
  • Recognize and understand conflicts.
  • Conflict management and resolution.
  • Dealing with emotions.

Generate empathy, strengthen charisma

  • Meaning, benefit.
  • Strengthen and consciously use charismatic charisma.

The positive attitude - dealing with insecurities, stage fright, stress

  • Strengthen your personality and assertiveness.
  • Reduce insecurities and stress.
  • Spontaneity, quick-wittedness.
  • Mental techniques for controlling behavior in difficult shopping situations.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

  • You train purchasing-specific discussion situations, such as annual meetings, performance meetings/supplier evaluation meetings, complaints meetings, technical clarification meetings.
  • You conduct your conversations convincingly, purposefully and actively. This makes it easier for you to achieve the results you want.
  • You will use rhetoric to your advantage in your discussions with suppliers, internal and external partners , as you will have mastered basic discussion techniques such as argumentation, questioning and objection handling techniques etc.. As a result, you will be better prepared for your negotiations.
  • You better understand the motives and goals of your suppliers and purchasing partners.
  • You build relationships with your contacts more easily.
  • They resolve conflicts constructively.
  • You gain confidence and persuasiveness.

Methods

Trainer input, conversation simulations, video analysis, exercises, best-practice examples, exchange of experience.

Recommended for

purchasers who want to acquire the basics of communication and rhetoric for their practice and gain more confidence in their purchasing discussions. Also suitable for Employees from related areas, such as quality management, construction, development and supply chain management. This training is ideal as a supplement or preparation for negotiation training.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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Further recommendations for "Rhetoric training for purchasers"

Attendees comments

"Relaxed and personal atmosphere, lots of ideas and impetus to continue working on the topic."

Maximilian Wolf
HAWE Hydraulik SE, Munich

"Very good speaker, very varied - everything was great!"

Daniel Trandafirovic
Nokia Siemens Network GmbH & Co. KG, Bruchsal

"I would Haufe Akademie I would recommend it without reservation due to its excellent organization and outstanding lecturers."

Tobias Zipperlen
ads-tec GmbH, Leinfelden-Echterdingen

"Well-founded training, positive exchange with like-minded professionals."

Björn Hermann
J.T. Ronnefeldt KG, Frankfurt a. M.

"Very good course content! Implementation in everyday working life is no problem thanks to the good teaching."

Anke Laukötter
Einkaufsallianz Nord GmbH, Rheda-Wiedenbrück

"Relaxed atmosphere, good organization, great speaker!"

Anett Querner
Megapharm GmbH, Sankt Augustin

"The training was very engaging."

Tobias Freistein
Reifenvertrieb24 GmbH, Baunatal

"Everything was great. I particularly enjoyed the various team exercises. Exciting and informative all round."

Valeria Kostenezki
Hermes Einrichtungs Service GmbH & Co. KG, Löhne

Seminar evaluation for "Rhetoric training for purchasers"

4.6 from 5
with 389 reviews
training content:
4.4
Content comprehensibility:
4.7
Practical relevance:
4.2
Trainer expertise:
4.8
Participant orientation:
4.6
Method variety:
4.6
On-site training together
Booking number
5623
€ 1.440,- plus VAT
2 days
in 4 locations
6 Events
German
In-person trainings
Joint online training
Booking number
33572
€ 1.440,- plus VAT
2 days
Online
2 Events
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

Start dates and details

  Select time period
0 events
16.06.2025
Hamburg
Booking number: 5623
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Venue
Leonardo Hotel Hamburg City Nord
Leonardo Hotel Hamburg City Nord
Mexikoring 1, 22297 Hamburg
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Monday, 16.06.2025

09:00 am - 5:00 pm

Tuesday, 17.06.2025

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
17.09.2025
Berlin
Booking number: 5623
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Venue
Hyperion Hotel Berlin
Hyperion Hotel Berlin
Prager Straße 12, 10779 Berlin
Room rate: € 133,44 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Wednesday, 17.09.2025

09:00 am - 5:00 pm

Thursday, 18.09.2025

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
25.09.2025
Live-Online
Booking number: 33572
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Course
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Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Thursday, 25.09.2025

09:00 am - 5:00 pm

Friday, 26.09.2025

09:00 am - 5:00 pm

27.10.2025
Hamburg
Booking number: 5623
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Venue
Leonardo Hotel Hamburg City Nord
Leonardo Hotel Hamburg City Nord
Mexikoring 1, 22297 Hamburg
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Monday, 27.10.2025

09:00 am - 5:00 pm

Tuesday, 28.10.2025

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
24.02.2026
Hamburg
Booking number: 5623
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Venue
Leonardo Hotel Hamburg City Nord
Leonardo Hotel Hamburg City Nord
Mexikoring 1, 22297 Hamburg
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Tuesday, 24.02.2026

09:00 am - 5:00 pm

Wednesday, 25.02.2026

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
12.03.2026
Frankfurt a. M./Sulzbach (Taunus)
Booking number: 5623
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Venue
Dorint Main Taunus Zentrum
Dorint Main Taunus Center
Am Main Taunus Zentrum 1, 65843 Frankfurt a. M./Sulzbach (Taunus)
Room rate: € 119,71 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Thursday, 12.03.2026

09:00 am - 5:00 pm

Friday, 13.03.2026

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
29.04.2026
Live-Online
Booking number: 33572
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Wednesday, 29.04.2026

09:00 am - 5:00 pm

Thursday, 30.04.2026

09:00 am - 5:00 pm

01.06.2026
Berlin
Booking number: 5623
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Venue
H4 Hotel Berlin Alexanderplatz
Karl-Liebknecht-Straße 32, 10178 Berlin
Room rate: € 118,33 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Monday, 01.06.2026

09:00 am - 5:00 pm

Tuesday, 02.06.2026

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
Booking number: 5623
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number: 33572
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Details
2 days
Limited number of participants
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
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