Contents
Key factor communication: important basics for purchasing practice
- Use verbal communication and body language in a targeted manner.
- Active listening, perception filters, perception of others/self.
- Factual, relationship level.
- Analysis of your own communication style.
- Type determination according to 3 basic types.
- Align communication to the situation.
- Build and manage relationships with suppliers .
- Using behavioral psychology in purchasing conversations.
Effective conversation techniques and rhetoric in purchasing
- Important conversation techniques.
- Targeted use of rhetoric in purchasing.
- suppliers and partners in purchasing discussions.
- Questioning techniques.
- Argumentation techniques.
- Techniques of objection/pretext handling.
Conduct professional discussions with suppliers and partners in purchasing
- Training and simulation of various typical purchasing discussion situations, such as annual meetings, performance meetings/supplier evaluation meetings, complaints meetings, technical clarification meetings.
Conducting and resolving conflict discussions in purchasing constructively
- Typical conflicts in purchasing.
- Develop conflict resolution techniques and actively apply them in discussions.
- Recognize and understand conflicts.
- Conflict management and resolution.
- Dealing with emotions.
Generate empathy, strengthen charisma
- Meaning, benefit.
- Strengthen and consciously use charismatic charisma.
The positive attitude - dealing with insecurities, stage fright, stress
- Strengthen your personality and assertiveness.
- Reduce insecurities and stress.
- Spontaneity, quick-wittedness.
- Mental techniques for controlling behavior in difficult shopping situations.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- Training in purchasing-specific discussion situations (e.g. annual meetings, performance discussions, complaints, technical clarifications)
- Conducting convincing, targeted and active discussions to achieve the desired results more easily
- Using rhetoric effectively, including basic conversation techniques (argumentation, questions, handling objections, etc.)
- Better preparation for negotiations through the targeted use of these techniques
- Understanding the motives and goals of suppliers and purchasing partners
- Easier to build relationships with contacts
- Constructive resolution of conflicts
- Increasing confidence and persuasiveness in conversations
Methods
Trainer input, conversation simulations, video analysis, exercises, best-practice examples, exchange of experience.
Recommended for
purchasers who want to acquire the basics of communication and rhetoric for their practice and gain more confidence in their purchasing discussions. Also suitable for employees from related areas, such as quality management, design, development and supply chain management. This training is ideal as a supplement or preparation for negotiation training.
Further recommendations for "Rhetoric training for purchasers"
5623
Start dates and details
Wednesday, 17.09.2025
09:00 am - 5:00 pm
Thursday, 18.09.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, 25.09.2025
09:00 am - 5:00 pm
Friday, 26.09.2025
09:00 am - 5:00 pm
Monday, 27.10.2025
09:00 am - 5:00 pm
Tuesday, 28.10.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 24.02.2026
09:00 am - 5:00 pm
Wednesday, 25.02.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 12.03.2026
09:00 am - 5:00 pm
Friday, 13.03.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Wednesday, 29.04.2026
09:00 am - 5:00 pm
Thursday, 30.04.2026
09:00 am - 5:00 pm
Monday, 01.06.2026
09:00 am - 5:00 pm
Tuesday, 02.06.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.