Presentation and argumentation training for sales persons

Present confidently - convince customers with confidence

This training is held in German.
Do you want to inform your customers effectively, get them excited about your cause and sell your ideas, products and offers more effectively? In this presentation training course tailored to sales practice, you will learn how to increase your personal persuasiveness and present in a way that is appropriate for your target group. Switch to the fast lane in your live presentations - but also virtually - and use the latest findings for your presentation success. You will also learn how to get to the point quickly in your presentations and how to argue briefly, precisely and effectively. Even in difficult situations, you will remain confident and achieve positive results.

Contents

Requirements for modern sales presentations

  • Focus consistently on the needs of the customer.
  • Present content in an exciting and "visual" way.
  • Use the two different ways - offline or online - professionally for presentations.

How to structure presentations for effective sales

  • Clear structure, prepare content for the heart and mind.
  • The persuasion process: different than expected.
  • Radically declutter PowerPoint slides and optimize them for virtual presentations.
  • Dramaturgy and director's plan - taking over professional aspects of film and theater.
  • Not to inform, but to fascinate and inspire.

Staging different presentation situations impressively

  • Roundtable, small groups and sales events in a differentiated way.
  • Successfully present products, solutions, ideas and offers both internally and externally.
  • Present complex content in an understandable way.
  • Develop clear core messages.
  • "The Elevator Pitch": present a business idea in 30 seconds in such a way that it arouses the customer's curiosity.

Convince effectively - score points with personality

  • Score points with language and speech culture - clear in the matter, understandable in the choice of words and convincing in the result.
  • Stress, stage fright and blacking out - what you can do about it.

Arguing effectively

  • What customers react to, what bores them and what stimulates them.
  • Arguing rationally and emotionally - feelings are usually decisive.
  • Convince with customer benefit-oriented arguments.
  • Mastering challenging situations.
  • Steer conversations and discussions.
  • Argumentation structure, core messages and common thread.
  • Brain-friendly argumentation with the pyramidal principle.
  • Using the chunking method to make complex content easier to understand.
  • Dealing with objections professionally.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

In this training course you will learn how to

  • present complex issues clearly and interestingly in the shortest possible time,
  • conduct different types of sales presentations in a lively and effective manner,
  • unerringly towards your desired result,
  • Increase your personal persuasiveness and sell your ideas, products and offers more effectively,
  • shorten the path to a favorable customer decision,
  • combine specific body language elements with your statements,
  • gain confidence in their personal appearance, master difficult situations and
  • meet the different requirements of face-to-face events and online presentations.

This is a special sales-oriented presentation training course. All aspects are focused on the tasks, situations and roles in sales. This provides you with important tools consisting of techniques and methods that will strengthen your position with customers.

Methods

In-person events

Trainer input on the most important sales-related aspects of presentations; many practical presentation exercises and simulations from the sales environment; exchange of experiences; practicing your own presentation examples; feedback from the trainer; individual video analysis, which you will receive on a personal file; transfer aids for the practical presentation.

Live online events

Trainer input on the most important sales-related aspects of presentations, many practical presentation exercises and simulations from the sales environment, exchange of experiences, practicing your own presentation examples, feedback from the trainer, individual video analysis on a personal DVD. Transfer aids for the practical presentation.

Recommended for

sales persons, sales managers, key account managers and other sales-related employees who need to present their company, products or services, ideas, offers, sales projects, etc. at live events or virtually.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Presentation and argumentation training for sales persons"

Seminar evaluation for "Presentation and argumentation training for sales persons"

4.6 from 5
with 175 ratings
training content:
4.5
Content comprehensibility:
4.6
Practical relevance:
4.3
Trainer expertise:
4.8
Participant orientation:
4.6
Method variety:
4.5
On-site training together
Booking number
9303
€ 1.790,- plus VAT
3 days
in 4 locations
4 Events
German
In-person trainings
Joint online training
Booking number
33590
€ 1.790,- plus VAT
3 days
Online
0 Events
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
3 days
In-person or Online

Transfer Coaching

Book 2 hours of individual coaching with your trainer.More info

€ 390,-excl. VAT

Start dates and details

  Select time period
0 events
30.06.2025
Hamburg
Booking number: 9303
€ 1.790,- plus VAT.
€ 2,130.10 incl. VAT.
Venue
Mercure Hotel Hamburg City
Mercure Hotel Hamburg City
Amsinckstraße 53, 20097 Hamburg
Room rate: € 132,97 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
3 days
Limited number of participants

Monday, 30.06.2025

10:00 am - 5:30 pm

Tuesday, 01.07.2025

09:00 am - 4:30 pm

Wednesday, 02.07.2025

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
13.10.2025
Cologne/Rösrath
Booking number: 9303
€ 1.790,- plus VAT.
€ 2,130.10 incl. VAT.
Venue
GenoHotel Forsbach
GenoHotel Forsbach
Raiffeisenstraße 10-16, 51503 Cologne/Rösrath
Room rate: € 84,38 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
3 days
Limited number of participants

Monday, 13.10.2025

10:00 am - 5:30 pm

Tuesday, 14.10.2025

09:00 am - 4:30 pm

Wednesday, 15.10.2025

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
09.02.2026
Berlin
Booking number: 9303
€ 1.790,- plus VAT.
€ 2,130.10 incl. VAT.
Venue
relexa Hotel Stuttgarter Hof
relexa Hotel Stuttgarter Hof
Anhalter Straße 8-9, 10963 Berlin
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
3 days
Limited number of participants

Monday, 09.02.2026

10:00 am - 5:30 pm

Tuesday, 10.02.2026

09:00 am - 4:30 pm

Wednesday, 11.02.2026

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
08.06.2026
Stuttgart
Booking number: 9303
€ 1.790,- plus VAT.
€ 2,130.10 incl. VAT.
Venue
Holiday Inn
Holiday Inn
Mittlerer Pfad 25-27, 70499 Stuttgart
Room rate: € 128,31 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
3 days
Limited number of participants

Monday, 08.06.2026

10:00 am - 5:30 pm

Tuesday, 09.06.2026

09:00 am - 4:30 pm

Wednesday, 10.06.2026

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
Booking number: 9303
€ 1.790,- plus VAT.
€ 2,130.10 incl. VAT.
Details
3 days
Limited number of participants
Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number: 33590
€ 1.790,- plus VAT.
€ 2,130.10 incl. VAT.
Details
3 days
max. 10 participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses
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