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The new currency: high-quality content We live in a time in which advertising messages no longer reach their recipients unfiltered. Consumers react critically to advertising and marketing. Consumers have learned to scrutinize advertising messages and they actively do so on social media, Facebook & Co.

People have been telling stories since the beginning of time. Be it around the campfire, at grandma's kitchen table or from the Arabian Nights. They convey messages and ideas in a memorable way. We often encounter this method in everyday life, e.g. when we talk about an extraordinary experience or think back to exciting films or books.

How can hybrid project management be successfully implemented in public administration? We discuss this in this interview with experts administration and academia. Dr. Emily Dang (Haufe Akademie): Good afternoon and welcome to today's interview. We are talking about the use of hybrid project management in public administration. I would like to welcome Andreas Eberhardt, Head of

What once sounded like science fiction is now part of everyday business life: generative artificial intelligence (AI) is changing the way we work and think. Whether it's automatically generated text, realistic images, or innovative ideas at the touch of a button, this technology opens up new creative possibilities and enormous potential for efficiency and growth. The most important facts in brief What is generative AI? Generative AI is

"Emotion interferes with clear thinking." For a long time, this was the common assumption in science and the working world. Rationality was considered the ideal, while emotions were seen as a disruptive factor that needed to be controlled. But this strict separation does not correspond to reality: emotion and cognition are inextricably intertwined. They influence each other and together form the basis for learning and decision-making.

Artificial intelligence is transforming the real estate industry and offering you, as a real estate agent, new opportunities to work more efficiently, quickly, and professionally. Whether you are creating exposés, conducting virtual tours, or performing in-depth market analyses, AI tools allow you to automate many tasks and also increase the quality of your services. The focus is not on technology, but on real added value for your

In everyday business life, things don't always go according to plan. Breaches of purchase agreements are the nightmare purchasers many purchasers can have significant economic consequences. Whether it's late deliveries or defective goods, such disruptions jeopardize production processes, delivery obligations, and ultimately your entire supply chain. Breaches of purchase agreements occur when a supplier fails to fulfill their obligations under the purchase agreement. As buyer , you buyer your rights.

The topic of severance pay usually comes up as soon as an employment relationship is to be terminated. This is accompanied by the question of obligation. The truth is: in most cases, the employer is not obliged to pay severance pay upon termination. Often, the employer voluntarily agrees on severance pay with the employee or pays it after a court ruling.

23When companies venture into unknown territory, it is competent risk managers who analyze the potential risks and opportunities in advance. Thanks to them, complex data is translated into concrete steps that set a safe course for the company. Find out what risk managers do, what core competencies they have, and how important this role is.

The probationary period is a fixed period of time during which employers and employees can test employees working relationship. It makes it easier for both sides to part ways quickly if expectations are not met and employee company are not a good fit after all. It is important for HR managers to be fully aware of the legal framework, deadlines, and special cases in order to ensure that the employment relationship is legally compliant.

There is no such thing as construction wages without SOKA-BAU (social security funds for the construction industry). Social security funds, contributions, vacation accounts, and notifications are at the heart of Payroll Accounting the construction industry. For payroll accountants, this means that in addition to wage types, surcharges, and seasonal regulations, SOKA-BAU plays a central role in every payroll run. The basic article on construction wages shows how complex construction payroll accounting is in itself. This article

For many companies, a Project Management Office (PMO) is increasingly becoming the central anchor in project management. Increasing project complexity, scarce resources, and high time pressure make a strong control authority indispensable. Without clear standards and transparency, projects quickly fall behind. Priorities become blurred, decisions are delayed, and results fall short of targets. Organizations with an established PMO can manage projects