1,047 search results for “marketing Berlin”

The new currency: high-quality content We live in a time in which advertising messages no longer reach their recipients unfiltered. Consumers react critically to advertising and marketing. Consumers have learned to scrutinize advertising messages and they actively do so on social media, Facebook & Co.

The diverse tasks of the management within a company can often not be managed alone. For this reason, the upper level of the hierarchy needs support in the form of an assistant to the management to cope with the workload. Education Completed studies in business administration, marketing, communication science or a commercial apprenticeship Hard Skills Several years of professional experience Foreign language and IT skills Further training in marketing, personnel management,

People have been telling stories since the beginning of time. Be it around the campfire, at grandma's kitchen table or from the Arabian Nights. They convey messages and ideas in a memorable way. We often encounter this method in everyday life, e.g. when we talk about an extraordinary experience or think back to exciting films or books.

The workplace has reached a level of digitization that allows us to work in such a connected way that certain tasks can be performed from anywhere. This is also true of the concept of virtual assistance. A key characteristic is independence: Virtual assistants work independently on a self-employed basis, which distinguishes them from salaried assistants who work remotely. A

Environmental management is the aspect of management that systematically translates an organization’s environmental aspects, environmental laws, and environmental risks into processes, responsibilities, and key performance indicators. In this article, you’ll learn what an environmental management system accomplishes, what tasks it handles, how ISO 14001 and EMAS differ, and where many systems fail in practice. Environmental Management: The Most Important Points at a Glance—Governance

A well-prepared performance review provides clarity on performance, expectations, and development. As a manager, your preparation lays the groundwork for the review to yield concrete results and sustainable agreements. Below, you’ll find a step-by-step guide on how to prepare a performance review in a structured way and avoid common pitfalls. 1. Clarify the reason for the review and its objective. First, determine

A performance review is a structured conversation between a manager and a team member that addresses a specific instance of misconduct or a deviation from expected results. The goal is to bring about genuine behavioral change without making the other person feel personally devalued. Below, you’ll learn how to prepare for, conduct, and follow up on a performance review. 1. Clarify the reason for the meeting and

Managers should use AI effectively, critically evaluate results, and provide guidance to their teams. The right training program depends on prior knowledge, specific leadership responsibilities, and the company’s goals. This article helps HR professionals compare programs and select the right training. The right training program starts with the learning objective Selecting an AI Training Program for Managers

In-house training is usually priced for a group. The final cost depends on the topic, duration, number of participants, and any desired customization. Comparing offers fairly allows you to consider the daily rate and all other items separately. A fixed price in euros is not possible. In-house training No. At the Haufe Akademie constitutes an individual daily rate for in

A conflict resolution meeting is a facilitated discussion in which two or more conflicting parties exchange their perspectives and jointly develop a viable solution. As a manager, you typically take on the role of a neutral third party, providing structure to the discussion. Below, you will learn how to prepare for and facilitate a conflict resolution meeting between team members and how to guide it toward a binding agreement.

A termination meeting, also known as a separation or dismissal meeting, is the personal conversation in which you, as a manager, inform a team member of the termination of their employment. It is one of the most difficult tasks in management and requires thorough preparation, a clear approach, and respectful treatment of the individual. In this article, you will learn how to...

A clarification meeting is a factual discussion between you, as a manager, and a member of your team, during which you work together to make sense of an unclear or problematic situation. The goal is not to reprimand someone for misconduct or to mediate between two parties in conflict, but rather to clarify an impression, a misunderstanding, or an unanswered question before it turns into a