1064 Search results for "marketing Berlin"

The new currency: high-quality content We live in a time in which advertising messages no longer reach their recipients unfiltered. Consumers react critically to advertising and marketing. Consumers have learned to scrutinize advertising messages and they actively do so on social media, Facebook & Co.

People have been telling stories since the beginning of time. Be it around the campfire, at grandma's kitchen table or from the Arabian Nights. They convey messages and ideas in a memorable way. We often encounter this method in everyday life, e.g. when we talk about an extraordinary experience or think back to exciting films or books.

Artificial intelligence is no longer science fiction, but has already become part of everyday life for many people. The use of AI is also increasingly coming into focus in the real estate industry. But what can AI actually achieve in the real estate industry? Where does it bring real added value and where does it (still) have its limits? In the media hype surrounding AI

Do your employees complete training courses, but what they have learned falls flat in their day-to-day work? The problem is rarely due to the learning opportunities themselves. The decisive factor is the learning culture in your company - in other words, the attitude with which your organization approaches learning. In times of rapid change, it is no longer enough to train employees selectively. Companies need a culture in which continuous learning

Learning motivation is the willingness to actively acquire new knowledge and skills. It includes both intrinsic motivation (enjoyment of learning) and extrinsic incentives such as career opportunities or recognition. Nevertheless, an analysis of the challenges and obstacles in continuing professional development shows that a large proportion of employees do not regularly or consciously take advantage of existing opportunities.

With the increasing complexity of the working world, the need for professional support from business coaches is also growing. They support managers, teams and companies with professional challenges such as improving leadership skills, role changes or conflicts. A coaching process not only promotes professional performance, but also the personal development of the coachee (the person being coached). But what

What happens when nobody wants to be boss anymore? More and more young talents are deciding against traditional leadership roles. Not out of convenience, but because they are rethinking leadership and other values are gaining in importance. The term for this? Conscious Unbossing. It sounds like a radical change - but it's a huge opportunity for companies. How this new form of

A Learners organization is a company that continuously expands its capabilities to shape its future. With digital transformation and constantly changing markets, the ability to learn determines success or failure. Companies that systematically promote organizational learning are more adaptable, innovative and competitive. They utilize knowledge as a strategic competitive advantage and create a culture of learning that empowers all employees.

Pension provision in the public sector is a complex topic that is of central importance for HR specialists, personnel managers and payroll accountants. As an expert in this field, you are responsible for providing employees with expert advice and ensuring that all processes are legally compliant. The supplementary pension scheme in the public sector differs fundamentally from the statutory pension insurance and, as a

Are you looking for ways to advance your professional development in a targeted manner? Then you may have already come across the term "AI coach": Coaching solutions with integrated artificial intelligence that accompany career paths, provide feedback and deliver new impetus at the touch of a button. But can an AI coach really help in a business context? How AI coaching works, what benefits it can offer

Customs costs are like a silent blackhead on the margin cake of many companies - often underestimated, rarely fully understood and yet massive in their impact. In times of global uncertainty and political tensions, the strategic handling of customs duties is no longer an optional extra, but a duty. More and more purchasing managers are facing the same challenge: punitive tariffs, missing proof of preference, subsequent customs clearance or incorrect Incoterm agreements

A Danish attitude to life as a counter-model to constant stress - and what companies and employees can learn from it. Why we need more hygge right now Our working world has picked up speed: constant availability, deadline pressure, sensory overload. Many of us work, but feel empty inside. The result: chronic stress, exhaustion, loss of meaning. In the midst of this hamster wheel, a quiet,