E-commerce marketing

Marketing for online stores along the customer journey

This training is held in German.
The online store is up and running and the products and ordering process are optimized. Now it's time to attract (potential) customers to the site to make the store a business success. In the training , we discuss channels and campaign formats that you can use to optimally pick up your customers along the customer journey. One focus is on search engine marketing (SEO & SEA). We also look at other phases of the customer journey, from initial attention to long-term customer loyalty. We look at the special challenges for B2C and B2B. The training enables you to design the perfect marketing mix for your own business model.

Contents

Introduction to digital marketing in e-commerce

  • Marketing in e-commerce.
  • From strategy to concrete marketing goals.
  • Customer journey as a strategic guideline.

Awareness phase: From attention to interest

  • Push formats and target group targeting.
  • Reach and performance: affiliate marketing.
  • Reach in the zeitgeist: Influencer marketing.

Consideration phase: Being found and providing answers

  • Search engine marketing basics.
  • The most important levers for search engine optimization (SEO) in e-commerce.
  • Efficient use of SEA keyword campaigns (Google Ads).
  • High-performance landing pages.

Acquisition phase: Actively support the conclusion of a purchase

  • Develop target groups: Journey-spanning Google Ads campaign formats.
  • Ready-to-buy target groups: Shopping campaigns.
  • Surviving the competition: marketplace strategies.
  • New sales channels: social commerce.

Retention and advocacy: supporting and inspiring customers

  • Better use of customer data
  • The power of email marketing and/or messenger marketing.
  • The challenge of recommendation management.

Important: Please bring relevant topics from your practice!

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

  • You will gain an overview of the various marketing channels and their respective strengths.
  • You understand the customer journey of your customers and can design your marketing activities along the customer journey.
  • You will be able to evaluate the marketing channels with regard to your store and your business model and design your own marketing mix.
  • You acquire a basic knowledge of search engine marketing and can use it to build or optimize the SEO framework for your store.
  • You understand how you can permanently generate new prospects outside of search engines.
  • You will receive valuable impetus to further develop customer relationships and exploit even more potential from existing customers.

Best-practice examples, practice phases and intensive exchange with the other participants will provide you with additional insights.

 

Methods

In-person events

Trainer input with many case studies - best practice examples, practical exercises and exchange of experience. Work aids and checklists support successful implementation in practice.

Live online events

Trainer input with many case studies - best practice examples, practical exercises and exchange of experience. Work aids and checklists support successful implementation in practice.

The following third-party tool can be used in the event:

Recommended for

Specialists and managers from marketing and sales, marketing and sales managers, decision makers from SMEs who are planning or have already taken the step into e-commerce, business development managers, founders.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "E-Commerce-Marketing"

Seminar evaluation for "E-Commerce Marketing"

4.5 from 5
with 12 ratings
training content:
4.7
Content comprehensibility:
4.4
Practical relevance:
4.3
Trainer expertise:
4.7
Participant orientation:
4.6
Method variety:
4.1
On-site training together
Booking number
35054
€ 1.490,- plus VAT
2 days
in Berlin
on 05.11.2025
German
In-person trainings
Joint online training
Booking number
35219
€ 1.490,- plus VAT
2 days
Online
2 Events
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

This training is available as part of course:

certified E-Commerce Manager:in

Start dates and details

  Select time period
0 events
11.09.2025
Live-Online
Booking number: 35219
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Thursday, 11.09.2025

09:00 am - 5:00 pm

Friday, 12.09.2025

09:00 am - 5:00 pm

05.11.2025
Berlin
Booking number: 35054
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Venue
Hotel Köpenick by Leonardo
Hotel Köpenick by Leonardo
Grünauer Straße 1, 12557 Berlin
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Wednesday, 05.11.2025

09:00 am - 5:00 pm

Thursday, 06.11.2025

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
19.02.2026
Live-Online
Booking number: 35219
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Thursday, 19.02.2026

09:00 am - 5:00 pm

Friday, 20.02.2026

09:00 am - 5:00 pm

Sufficient places are still free.
Don't wait too long to book.
Fully booked.
The next booking ensures this course will take place
Booking number: 35054
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number: 35219
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

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