certified E-Commerce Manager:in

Get started in online retail!

Course

This course is held in German.

E-commerce is also becoming increasingly important in the business customer sector. In this training course, you will learn how to design, set up, successfully operate and market your own online store as a sales channel. You will be given the tools you need to develop or optimize your business model: from strategy and planning to implementation and marketing in the channels that best meet your customers along their customer journey. How to make your e-commerce business a success!

Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim

This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.

Recommended procedure

Compulsory seminars:

1. E-commerce: The roadmap to your success in e-business! (2 days)

E-commerce: Introduction, strategy, and planning.
Implementation: All the key success factors for your online store.

2. E-commerce marketing (2 days)

Introduction to digital marketing in e-commerce.
Awareness phase: From attention to interest.
Consideration phase: Being found and providing answers.
Acquisition phase: Actively support the conclusion of a purchase.
Retention and advocacy: accompanying and inspiring customers .

Final examination

E-exam"Certified E-Commerce Manager"(approx. 45 min.)

The course comprises two compulsory seminars and an e-exam. You decide when and where you training which training .

You have the option of booking the seminars individually or as a course at a lower package price.

After attending the seminars, you can take the e-exam at a time of your choosing. Upon successful completion of the final exam, you will receive the Haufe Akademie certificate, certified by the Mannheim University of Applied Sciences, "certified ," based on your exam results. The course should be completed within two years.

Important: Please bring relevant topics from your practice!

Compulsory modules

This is the recommended schedule for the compulsory modules. The dates can be selected in the shopping cart.

E-commerce: The roadmap for your e-business success!

From the right strategy to optimizing your online store

2 days

at 2 locations and online

Details about this module

marketing marketing

marketing for online stores along the customer journey

2 days

at 2 locations and online

Details about this module

Examination

The examination is included in the discounted package price.

E-exam: certified E-Commerce Manager:in

Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim

45 minutes

online

Details about this module

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

You get an all-round view of your e-commerce business - from launch to implementation and marketing.
You know the basics, tools and strategies for successful e-commerce management.
You will learn about strategic principles, business models and system landscapes.
You understand the customer journey of your customers and can design your marketing activities along the customer journey.
Best practice examples and an intensive exchange with the other participants will give you new impetus.
You will receive methods, checklists and approaches for solving your specific challenges.

Recommended for

Specialists and managers from marketing and sales, web store managers, marketing and sales managers, decision makers from SMEs who are planning or have already taken the step into e-commerce, business development managers, founders.

Final examination

Examination requirements

The prerequisite is the completion of the two compulsory seminars.

Form of examination

Written final exam, e-exam. To save you travel costs and time, you can take them on your computer at home or at work.

Exam contents

The contents of all compulsory modules are tested in written form (time required: approx. 45 minutes). The e-examination can be taken as soon as all compulsory modules have been completed.

After successfully passing the final exam, you will receive the recognized "certified E-Commerce Manager:in" certificate from the Haufe Akademie and the Mannheim School of Management. This documents your in-depth knowledge as a basis for the further development of your professional career.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

View into the product

Here you can get impressions of the training as well as information about the training topic.

VIDEO

Course - quickly explained

E-test - quickly explained

You can watch 2 videos about the event.

VIDEO

Course - quickly explained

E-test - quickly explained

You can watch 2 videos about the event.

Further training together

Booking number
35061

€ 2.790,- plus VAT

Details

4 days

2 compulsory seminars and e-exam

with certificate

German

Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.

Train several employees internally

Pricing upon request

Customized training courses according to your needs
Directly at your premises or online
Cost advantage from 5 participants
We contact you within 24 hours (Mon-Fri)

4 days

2 compulsory seminars and e-exam

In-person or Online

with certificate

Request

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

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