Course
This course is held in German.
E-commerce is also becoming increasingly important in the business customer sector. In this training course, you will learn how to design, set up, successfully operate and market your own online store as a sales channel. You will receive the tools you need to develop or optimize your business model: from strategy and planning to implementation and marketing in the channels that best meet your customers ' needs along their customer journey. How to make your e-commerce business a success!
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
certified E-Commerce Manager:in
Compulsory seminar 1 (attendance or online)
2 days
E-commerce: The roadmap for your e-business success!
E-commerce: The roadmap for your e-business success!
E-commerce: The roadmap for your success in e-business! (2 days)
- Introduction.
- Strategy & Planning.
- Implementation: all important success factors for your online store.
Compulsory seminar 2 (attendance or online)
2 days
E-commerce marketing
E-commerce marketing
E-Commerce Marketing (2 days)
- Introduction to digital marketing in e-commerce.
- Awareness phase: From attention to interest.
- Consideration phase: Being found and providing answers.
- Acquisition phase: Actively support the conclusion of a purchase.
- Retention and advocacy: accompanying and inspiring customers .
Final examination
approx. 45 min.
E-exam: Certified e-commerce manager
The course comprises two compulsory seminars and an e-examination. The course should be completed within two years. We recommend that you follow the suggested order of the compulsory seminars as far as possible. The seminars for admission to the examination can also be booked individually.
The skills acquired in the individual seminars are documented by a final certificate from the Haufe Akademie , certified by the Mannheim University of Applied Sciences for Management.
Important: Please bring relevant topics from your practice!
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You get an all-round view of your e-commerce business - from launch to implementation and marketing.
- They know the basics, tools and strategies for successful e-commerce management.
- You will learn about strategic principles, business models and system landscapes.
- You understand the customer journey of your customers and can design your marketing activities along the customer journey.
- Best practice examples and an intensive exchange with the other participants will give you new impetus.
- You will receive methods, checklists and approaches for solving your specific challenges.
Recommended for
Specialists and managers from marketing and sales, web store managers, marketing and sales managers, decision makers from SMEs who are planning or have already taken the step into e-commerce, business development managers, founders.
Final examination
Examination requirements
The prerequisite is the completion of the two compulsory seminars.
Form of examination
Written final exam, e-exam. To save travel costs and time, you can take the e-exam on your computer, at work or at home.
Exam contents
The contents of all compulsory modules are tested in written form (time required: approx. 45 minutes). The e-examination can be taken as soon as all compulsory modules have been completed.
After successfully completing the final examination, you will receive the recognized certificate of Haufe Akademie and the Mannheim School of Business and Management “ certified E-Commerce Manager". This will document your in-depth knowledge as a basis for further developing your professional career.
Further recommendations for "certified E-Commerce-Manager:in"
Further training together
Booking number
35061
35061
€ 2.790,-
plus VAT
4 days
2 compulsory seminars and e-exam
with certificate
German
Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
4 days
2 compulsory seminars and e-exam
In-person or Online
with certificate
Arrival via Deutsche Bahn
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