certified E-Commerce Manager:in

Get started in online retail!

Course

This course is held in German.

E-commerce is becoming increasingly important in the business-to-business sector as well. In this training course, learn how to design, build, successfully operate, and market your own online store as a sales channel. You’ll gain the tools you need to develop or optimize your business model—from strategy and planning through implementation to marketing across the channels that best engage your customers throughout their customer journey. That’s how you’ll make your e-commerce business a success!

Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim

This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.

Recommended procedure

Compulsory seminars:

1. E-commerce: The roadmap to your success in e-business! (2 days)

E-commerce: Introduction, strategy, and planning.
Implementation: All the key success factors for your online store.

2. E-commerce marketing (2 days)

Strategy & User-Centricity.
UX, Conversion, and Sales Psychology.
Web Analytics & Data Strategy.
User Intent, Keywords, SEO, GEO.
Content Marketing.
Search Engine Advertising (SEA) & Social Media Advertising (SMA).
Customer Love & Service as Marketing.
Media Plan & Resources.

Final examination

Online examforcertified ”(approx. 45 minutes).

The course comprises two compulsory seminars and an e-exam. You decide when and where you training which training .

You have the option of booking the seminars individually or as a course at a discounted package price.

After attending the seminars, you can take the e-exam at a time of your choosing. Upon successful completion of the final exam, you will receive the Haufe Akademie certificate, certified by the Mannheim University of Applied Sciences, "certified ," based on your exam results. The course should be completed within two years.

Important: Please bring relevant topics from your practice!

Required modules

This is the recommended schedule for the required modules. You can select the dates in the shopping cart.

E-commerce: The roadmap for your e-business success!

From the right strategy to optimizing your online store

2 days

in one place and online

Details of this module

marketing marketing

Strategy, UX, SEO/GEO, Paid Media & Retention for Sustainable Growth of Online Stores

2 days

in one place and online

Details of this module

Exam

The exam is included in the discounted package price.

E-exam: certified E-Commerce Manager:in

Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim

45 minutes

online

Details of this module

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

You get an all-round view of your e-commerce business - from launch to implementation and marketing.
You know the basics, tools and strategies for successful e-commerce management.
You understand the customer journey of your customers and can design your marketing activities along the customer journey.
You understand modern B2C and B2B customer journeys and strategically align all relevant channels—from SEO/GEO to SEA, social media, and retention—with them.
You use UX, CRO, and sales psychology to generate more revenue from existing traffic, and you manage paid media based on profit rather than revenue.
You optimize content for AI-powered response engines and manage your marketing using a data-driven approach, with specific frameworks for tracking, loyalty, and collaboration with agencies.
Through best-practice examples, exercises, and interactive sessions, as well as discussions with other participants, you’ll gain additional insights and ideas for tackling your specific challenges.

Recommended for

Marketing and sales professionals and executives, online store managers, marketing and sales directors, decision makers small and medium-sized businesses who are planning to enter e-commerce or have already done so, business development managers, and founders with a B2B or B2C focus.

Final examination

Examination requirements

The prerequisite is the completion of the two compulsory seminars.

Form of examination

Written final exam, e-exam. To save you travel costs and time, you can take them on your computer at home or at work.

Exam contents

The contents of all compulsory modules are tested in written form (time required: approx. 45 minutes). The e-examination can be taken as soon as all compulsory modules have been completed.

After successfully passing the final exam, you will receive the recognized "certified E-Commerce Manager:in" certificate from the Haufe Akademie and the Mannheim School of Management. This documents your in-depth knowledge as a basis for the further development of your professional career.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

View into the product

Here you can get impressions of the training as well as information about the training topic.

Video

Course - quickly explained

E-test - quickly explained

You can watch 2 videos about the event.

Video

Course - quickly explained

E-test - quickly explained

You can watch 2 videos about the event.

Further training together

Booking number
35061

€ 2.790,- plus VAT

Details

4 days

2 compulsory seminars and e-exam

with certificate

German

Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.

Train several employees

Price upon request

4 days

2 compulsory seminars and e-exam

In-person or Online

Appointment scheduled on an individual basis

with certificate

Customized training courses
Direct application in practice
Efficient use of time and resources

100% non-binding inquiry

Feedback within 24 hours

Start request

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

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