The psychology of digital change

You will learn about the relevant psychological fundamentals of digital transformation, how behavior, emotions, and patterns of thought and action are influenced by digitalization, and develop concrete strategies for effectively applying these insights in change processes.

The training you training practical insights and a toolbox that will enable you to better understand and reflect on resistance to digital change and transform it into acceptance and willingness to act, strengthening your ability to successfully accompany digital transformations.

Digitalization affects not only technical processes, but also people, their habits, emotions, and expectations. Those who understand psychological mechanisms and typical reactions are better able to respond to uncertainties and resistance and design change processes in a people-centered way.

The training at specialists and managers from areas such as IT, HR, strategy, business development, management, consulting, and anyone who, as a change agent, wants to drive or support digital transformation processes in organizations.

You will learn to recognize typical causes and patterns of resistance, understand their psychological background, and develop practical approaches to overcoming them or transforming them into productive energy for change.

With the skills you acquire, you will not only be able to manage change processes from a technical perspective, but also provide human support, build trust, promote acceptance, and thus make projects more successful. This will increase your value as a competent specialist or manager in the digital environment.