Corporate influencing & social media management for assistants

Personal branding

• Optimize your own digital profile - with tips from a professional.

• The elevator pitch.

• Discover LinkedIn and Co. as a personal branding platform.

• Tools for more visibility and positioning: mind maps, vision boards, Canva, Prezi.

• Storytelling made easy.

• Become a company ambassador.

Networking 4.0

• Establish internal and external (assistance) networks.

• Social collaboration, sharing community and virtual knowledge management.

• The assistant as a multiplier.

• Mentoring and reverse mentoring as a guarantee of success for personal development.

• Assistance networks and professional associations at a glance.

• Forums, blogs & podcasts: valuable digital sources for networked assistance.

• How can I increase my reach?

Copywriting: Creating the right content

• Creative topic identification and target group-oriented preparation.

• Social media guidelines: back up every post?

• Best practice: Insights, views, secrets, curiosities - examples of great posts.

• Integrate photos, audio and videos.

• Dealing with comments and criticism.

• Use LinkedIn, XING and blogs efficiently.

• Should you create posts for your boss?

Overview: Corporate Blogs & Corporate Influencing

• Strategy and objectives of a company blog.

• Which target groups do I want to reach?

• The new currency: authenticity, credibility and trust.

• Recruiting: Attracting new employees with corporate influencers.

• Best practice examples.