Corporate influencing & social media management for assistants

Personal branding

• Optimize your own digital profile - with tips from a professional.
• The Elevator Pitch and the Key Components of Your (LinkedIn) Profile.
• Discover LinkedIn and Co. as a personal branding platform.
• Storytelling made easy.
• Corporate Influencing - Become a Brand Ambassador.

Networking 4.0

• Find internal and external "allies" and build networks.
• Social collaboration, sharing community and virtual knowledge management.
• The assistant as multiplier:in.
• Forums, blogs & podcasts: valuable digital sources for networked assistance.
• How can I increase my reach?

Copywriting: Creating the right content

• "Pros have a plan!" - The 3-Step Strategy.
• Creative topic identification and target group-oriented preparation.
• The Perfect Social Media Post: Insights, Perspectives, Secrets, and Fun Facts.
• Integrate photos, audio and videos.
• Dealing with comments and criticism.
• Topic and Editorial Planning – The Right Content for LinkedIn, Instagram, Blogs, and More
• Use LinkedIn, XING and blogs efficiently.
• Ghostwriting: boss posts for the boss ?

Overview: Corporate Pages & Corporate Influencing

• Strategy and objectives of a company blog.
• Which target groups do I want to reach?
• The new currency: authenticity, credibility and trust.
• Recruiting: Attracting new employees with corporate influencers.
• Best practice examples.