certified digital product manager

Methods, tools & skills for digital product managers

Course
This course is held in German.
The digitalization of products and business models requires new approaches to strategy development and lifecycle management in digital product management. As a product leader, how can you actively shape the digital transformation in the form of digital products, customer experiences and services in your company in a customer-centric way? From agility to stakeholder management, profitable conflict resolution and AI skills through to product leadership - in this training course, you will acquire essential future skills to be future-proof and successful in your role as a digital product manager .

Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim


This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.

Recommended procedure

Compulsory seminars:

1. Digital Product Management ( 2 days):

  • Basic understanding of digital product management.
  • Product management in an agile context. 
  • Strategy development in digital product management.
  • Digital business models.
  • Product lifecycle management.
  • Product marketing in digital product management.

2. Future skills in digital product management ( 2 days):

  • The role of "digital product manager."
  • Dealing with complexity and constant change—staying confident with the right soft skills.
  • Confident decision-making in difficult situations – convincing and inspiring as an interface manager.
  • Learning competence: New trends in digital product management.

Final examination:

  • E-examination: certified digital product manager (45 min.)

 

Theproduct managercertified digital product managercourse comprises two compulsory seminars and an e-exam. We recommend that you follow the suggested order. You decide when and where you training which training .

You have the option of booking the seminars individually or as a course at a lower package price.

After attending the seminars, you can take the e-exam at a time of your choosing. Upon successful completion of the final exam, you will receive a certificate from Haufe Akademie, certified by the Mannheim University of Applied Sciences, as a "certified digital product manager," depending on your exam results. 

The course should be completed within two years.

Compulsory modules

This is the recommended schedule for the compulsory modules. The dates can be selected in the shopping cart.
1
Digital product management
Product management 4.0: strengthening customer loyalty with digital products
2 days
at 4 locations and online
2
Future skills in digital product management
From agility to stakeholder management and AI skills to product leadership
2 days
at 4 locations and online

Examination

The examination is included in the discounted package price.
E-exam: certified digital product manager
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
45 min.
online

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

  • You will learn how to transform innovative ideas into digital services and business models and market them successfully.
  • You know important methods and tools of digital product management.
  • You know what is important in the product life cycle 4.0 and in product marketing.
  • You will learn how to effectively shape your role as a digital product manager with an agile mindset.
  • You will learn how to use AI skills and apply change management tools to digital product management.
  • You will learn how to carry out successful stakeholder management.
  • After the course, you will be able to implement your personal leadership style as a digital product manager and successfully lead and coordinate virtual teams.

 

Recommended for

Specialists and managers from product management, product development, business development, project management, marketing and sales, product specialists, product owners.

Final examination

Examination requirement

The prerequisite is the completion of two compulsory seminars.

Form of examination

Written final exam, e-exam. To save travel costs and time, you can take the e-exam on your computer, at work or at home.

Exam contents

The training content of the two compulsory modules is tested in written form (time required: approx. 45 minutes). The e-examination can be taken as soon as all compulsory modules have been completed.

After successfully passing the final exam, you will receive the recognizedcertified digital product manager" certificate from the Haufe Akademie and the Mannheim School of Management. This documents your in-depth knowledge as a basis for the further development of your professional career.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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View into the product

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Course - quickly explained
E-test - quickly explained

You can watch 2 videos about the event.

Course - quickly explained
E-test - quickly explained

You can watch 2 videos about the event.

Further training together
Booking number
36505
€ 2.790,- plus VAT
4 days
2 compulsory training courses and E-test
with certificate
German
Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
4 days
2 compulsory training courses and E-test
In-person or Online
with certificate

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

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