PowerPoint Masterclass: Storytelling, design and implementation

Define the purpose of your presentation 

• Establish clarity of purpose. 
• Understanding the target group. 

Develop the right story for your presentation 

• Identify key messages. 
• Apply dramaturgy concepts and the pyramidal principle. 
• Develop a convincing argumentation structure as a common thread. 

Support your core messages visually 

• Design a storyboard as a sequence of slides. 
• Define speaking titles as the linchpin of the slides. 
• Finding starting points for visualization in data-driven and conceptual slides. 
• Know and use guidelines for the design of slides and texts. 
• Apply basic rules from graphic design to slide design. 

Use PowerPoint easily and effectively 

• Know and apply tips and tricks for the successful implementation of your presentations in PowerPoint. 
• Use SmartArts and edit them individually. 
• Format texts simply and attractively. 
• Create complex visualizations with ease using shapes. 
• Integrate images and videos skillfully. 
• Use animations in a targeted manner.