The modern job advertisement from A-Z

Module 1: Theory part

Preparation

• The right mindset for recruitment (Candidate Centricity).
• Job and requirements analysis as the basis for every job advertisement.
• HR is teamwork - close cooperation with the specialist department.

Appearance of the advertisement - style & scope

• Introductory text: What and how much is relevant for applicants?
• Structure, style and scope of the job advertisement - tasks or benefits first?
• Addressing target groups - using the first name, first name, gender.
• Images and videos as game changers - increase attractiveness.

Job title - Being found by man and machine

• Finding the right title for my target group.
• Using Google Trends and AI for search engine optimization (SEO).
• Differences between the online and offline world.
• Practical part: We optimize your job title with AI and Google Trends live.

Job description

• Creating a convincing and realistic task description with storytelling elements in the language of the target group and how AI can help us with this.
• Bring more "personality" and "application triggers" into the job advertisement.
• Examples of "Oh dear" and "Wow!" from SMEs and corporations to illustrate this.
• Practical part: In small groups, appealing sentences are formulated and then discussed.

Requirements - the job profile is the be-all and end-all

• Extract the requirements for the job advertisement from the department's "wish list".
• Soft skill requirement buzzwords, such as "team player" and "flexible" - what do I do with them?
• Avoidance of psychological triggers.

Offer, benefits & culture

• This urgently needs to be included in the range.
• Pay Transparency Directive: Myths & Facts.
• Convey team spirit in the job advertisement.
• Show off your own benefits.
• Group discussion: Which benefits convince applicants?

Module 2: Practical part
Expert check - This is specifically about your job advertisement!

Buzzwords

• We will remove unspeakable phrases from your job advertisement.
• We formulate important characteristics directly in the job description of your job advertisement.

Who understands the job?

• Your job advertisement will be checked for structure and comprehension.
• We read your job advertisement with "applicant glasses".

Formalities

• What hurdles are there between reading the job advertisement and sending the application?
• Removing these hurdles and promoting the application through call-to-actions and simple application channels.

Facts, figures and data

• Measure the success of my job ads: Conversion rate, time-to-hire, quality of hire, etc.
• Tender efficiently and save money.