Contents
OKR - Objectives & Key Results - is an agile management framework that combines clear, inspiring goals (Objectives) with measurable results (Key Results) to consistently promote focus, transparency and alignment within adaptable sales teams and sales organizations.
Development of the sales strategy and agile implementation with OKR
- Systematic development and implementation of sales strategies.
- Introduction to the basics and purpose of OKR.
- Critical success factors for the successful use of OKR.
- Understand OKR as a target system and define roles.
- The key role of the OKR Professional.
- Dealing with fears, concerns and opportunities in the change process.
- Strategic Alignment with OKR.
Putting it into practice: successfully establishing OKR in sales
- Create the prerequisites for the successful use of OKR (OKR readiness).
- Insights into the strategy process in sales - exclusive know-how for a head start.
- Implementation of OKR in sales - including a quick check for your company.
- Work on a practical case study for maximum learning success.
- Individual advice and valuable practical tips.
Implementation in practice: Effective implementation of OKR in sales
- Success factors for an efficient introduction of OKR in the company.
- Setting up teams successfully and getting them on track together.
- Promoting self-organization and leading teams to peak performance.
- Shaping effective change and overcoming resistance.
- Practical exercises and exchange of best practice experiences.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- Bridge between strategy and implementation: Bridge the frequent gap between plan and practice to realize your sales strategy in a goal-oriented manner.
- Focus instead of overload: OKR helps you to set clear priorities and concentrate on the essentials.
- Flexibility instead of rigidity: React agilely to dynamic markets and changing customer needs.
- Increase motivation: Rapid success through agile target systems strengthens team spirit and promotes collaboration.
- Effective prioritization: Learn to use your resources optimally and focus your attention on key issues.
This training provides practical solutions to make the sales strategy efficient, adaptable and implementable - perfectly tailored to the challenges of modern sales organizations.
Methods
Practice-oriented exercises with individual feedback, use of tried-and-tested guidelines and sales tools, working on case studies, both individually and in groups. Practical transfer tasks to apply what you have learned directly. Exchange of experience and discussion with other attendees. Personal consultation and concrete recommendations for action.
The focus is on an experiential and action-oriented learning approach that enables you to integrate what you have learned directly into your everyday working life.
Recommended for
Specialist and junior sales executives, sales and sales managers, (key) account managers, business development managers and sales managers, sales management or corporate development managers, experienced sales persons with or without management responsibility, managing directors, department heads and sales coaches who would like to develop into OKR professionals.
Take the opportunity to position yourself as an OKR professional in sales and future-proof your organization!
Further recommendations for "Agile strategy implementation in sales with OKR"
41954
Start dates and details

Thursday, 18.09.2025
09:00 am - 5:00 pm
Friday, 19.09.2025
09:00 am - 5:00 pm
Thursday, 13.11.2025
09:00 am - 5:00 pm
Friday, 14.11.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 02.02.2026
09:00 am - 5:00 pm
Tuesday, 03.02.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 20.04.2026
09:00 am - 5:00 pm
Tuesday, 21.04.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 06.07.2026
09:00 am - 5:00 pm
Tuesday, 07.07.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, 10.09.2026
09:00 am - 5:00 pm
Friday, 11.09.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.