General Management for Executives

Concept:
The program is deliberately designed to be interdisciplinary and application-oriented: You reflect on your management practice in the light of current concepts, discuss entrepreneurial challenges with other executives and transfer new ideas directly to your own company. The modular structure combines short theoretical impulses with concrete methods, case studies and transfer reflections. The aim is to sharpen strategic perspectives and strengthen operational effectiveness - without getting lost in the details.

Module 1: Strategy - Think clearly, align effectively

• Classic and modern competition and growth strategies in the form of the ten central strategy types.
• Organizational elements: vision, mission, mission statement and corporate culture.
• Strategic positioning and differentiation.
• Strategy implementation: from plan to reality.

Module 2: Operational excellence - creating value, avoiding waste

• Role of top management for excellence in implementation.
• Lean principles, value stream thinking and operational excellence.
• The "fight against waste" - methods and attitude.
• Management expertise: having a say, understanding, controlling.

Module 3: Customer orientation - understanding markets, inspiring customers

• Customer groups, needs, value proposition.
• Segmentation, personas and customer insights.
• New markets and the search for "blue oceans".
• Customer centricity: culture, processes, data and customer contact points ("touchpoints").

Module 4: Innovation - actively shaping the future

• Types of innovation: product, process, market, business model, organization.
• Understanding and overcoming disruption.
• Innovation techniques, process and management.
• Dealing with uncertainty and "failure culture".

Module 5: Finances - creating clarity, securing decisions

• Profitability and economic efficiency at a glance.
• Liquidity management and cash flow understanding.
• Fundamentals of capital budgeting.
• Strategic controlling as a management tool.

Module 6: Digitalization - recognizing potential, initiating business models

• Understanding of the most important digital technologies (from IoT, ERP, CRM, SCM, big data, AI to blockchain).
• The role of digital technologies in modern business models (such as the network and platform economy).
• Data competence in management: data science and data-driven profitability.
• Outlook on the next digital development leaps (such as Web3 and quantum computing).

Module 7: Leadership & change - moving people, shaping change (impulse module)

• Promote willingness to change, understand resistance.
• Leadership in transformation: roles, areas of tension, attitude.

Concept:
The program is deliberately designed to be interdisciplinary and application-oriented: You reflect on your management practice in the light of current concepts, discuss entrepreneurial challenges with other executives and transfer new ideas directly to your own company. The modular structure combines short theoretical impulses with concrete methods, case studies and transfer reflections. The aim is to sharpen strategic perspectives and strengthen operational effectiveness - without getting lost in the details.

Module 1: Strategy - Think clearly, align effectively

• Classic and modern competition and growth strategies in the form of the ten central strategy types.
• Organizational elements: vision, mission, mission statement and corporate culture.
• Strategic positioning and differentiation.
• Strategy implementation: from plan to reality.

Module 2: Operational excellence - creating value, avoiding waste

• Role of top management for excellence in implementation.
• Lean principles, value stream thinking and operational excellence.
• The "fight against waste" - methods and attitude.
• Management expertise: having a say, understanding, controlling.

Module 3: Customer orientation - understanding markets, inspiring customers

• Customer groups, needs, value proposition.
• Segmentation, personas and customer insights.
• New markets and the search for "blue oceans".
• Customer centricity: culture, processes, data and customer contact points ("touchpoints").

Module 4: Innovation - actively shaping the future

• Types of innovation: product, process, market, business model, organization.
• Understanding and overcoming disruption.
• Innovation techniques, process and management.
• Dealing with uncertainty and "failure culture".

Module 5: Finances - creating clarity, securing decisions

• Profitability and economic efficiency at a glance.
• Liquidity management and cash flow understanding.
• Fundamentals of capital budgeting.
• Strategic controlling as a management tool.

Module 6: Digitalization - recognizing potential, initiating business models

• Understanding of the most important digital technologies (from IoT, ERP, CRM, SCM, big data, AI to blockchain).
• The role of digital technologies in modern business models (such as the network and platform economy).
• Data competence in management: data science and data-driven profitability.
• Outlook on the next digital development leaps (such as Web3 and quantum computing).

Module 7: Leadership & change - moving people, shaping change (impulse module)

• Promote willingness to change, understand resistance.
• Leadership in transformation: roles, areas of tension, attitude.