Exclusively for women in sales: Effective rhetoric

Marshall Plan through the errors of male logic

This training is held in German.
As a woman in sales, you are usually operating in a male domain. Even the best product can only be sold if you can put your sales arguments into the right words at the right time and express them convincingly. Sales rhetoric teaches you the art of persuasion, effective self-presentation, a confident manner and how to use the spoken word to achieve your goals. You will learn how to present yourself authentically and credibly in a sales pitch so that your listener says: "Bought!" at the end.

Contents

Psychological basics

  • Special features of sales rhetoric.

Dealing with insecurity, stage fright, nervousness

  • Tips for reducing speech inhibitions.
  • Causes and effective coping strategies.

Counter male battle rhetoric in sales with confidence

  • Gender-specific differences in communication, rhetoric and body language.
  • The 5 most important differences between women and men and how to use them skillfully.
  • Understanding male logic, preventing misunderstandings.

Neuro-communication

  • How do you achieve the greatest impact with words?
  • Which terms should you avoid?

Improving your individual rhetoric

  • Speech and speaking style, voice, modulation, speech dynamics.

Speech consciousness

  • Accurate choice of words - How to use your voice and language as a means of expression and influence.

Body language: interpretation and meaning

  • How to convey authentic vitality through your body language.

Listener relationship

  • How do you grab the listener's attention?
  • Convey commitment, honest conviction and authenticity in the sales process with the "spoken word" via the "internal language process".

Quick-wittedness

  • Activate and constructively use the ability to "think in speech" and react spontaneously to situations.

Learning environment

Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.

Your benefit

  • You will learn how to formulate your content in such a way that your customers will listen with rapt attention.
  • Using targeted sales rhetoric to package your arguments in such a way that the emotional level is also addressed.
  • Use your body language consciously, authentically and effectively.
  • To consciously and constructively deal with stage fright and stress and
  • to present yourself confidently in sales talks with spontaneity and quick-wittedness.
  • You will receive specific tips for your own personal sales situations.
  • You will achieve your goal more easily in sales, gain confidence, persuasiveness and assertiveness in discussions and negotiations.

Methods

This training is particularly characterized by its high practical orientation. Not least because you will learn from your trainer the importance of typical perspectives and behavioral patterns and how you can use them to your own advantage. Trainer input, practice-oriented exercises, reflection and feedback in small groups and in the plenum, practical tips, discussion, exchange of experiences, video analysis, role plays.

Recommended for

Exclusively for women in sales: sales managers, saleswomen, (key) account managers, sales managers, regional managers, female specialists and (junior) managers from sales and distribution who want to learn intensively and practically how to use effective rhetoric confidently, confidently and successfully

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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Further recommendations for "Exclusively for women in sales: Effective rhetoric"

Seminar evaluation for "Exclusively for women in sales: Effective rhetoric"

4.9 from 5
with 12 ratings
training content:
5
Content comprehensibility:
5
Practical relevance:
4.9
Trainer expertise:
4.9
Participant orientation:
5
Method variety:
4.9

In this highly effective training , you will learn all the techniques you need to use your voice, body language and words to convince your male counterparts. In future, you will appear confident in negotiations, sales talks and presentations and at the same time disarm battle rhetoric with assertiveness and style. You will also learn how to decode the non-verbal signals of your counterpart and use them to your own advantage. You will also learn how to appear more likeable and use neuroscientific techniques to build a functioning relationship. Do you want to control all conversational situations in future and steer them according to your wishes? You will be taught the latest findings from brain and gender research, which you are guaranteed to be able to use with ease. This training is ideal for women who want to be more successful in male-dominated professions, be it with customers, colleagues, superiors or negotiating partners. You will also learn how to deal professionally with alpha males, male power games and battle rhetoric. This training also teaches you the language of the professionals so that you can win over your customers straight away. In this way, you trigger the process of targeted attention and curiosity in your customer and build up an arc of suspense. As a result, you can use parables to reach and anchor yourself in the subconscious of your listeners and thus significantly increase your chances of closing the sale. Finally, you will also learn how to establish the right level of rapport and develop a confident and convincing charisma.

On-site training together
Booking number
30515
€ 1.540,- plus VAT
2 days
in Frankfurt a. M.
on 21.01.2026
German
In-person trainings
Joint online training
Booking number
33324
€ 1.540,- plus VAT
2 days
Online
0 Events
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

Transfer Coaching

Book 2 hours of individual coaching with your trainer.More info

€ 390,-excl. VAT

Start dates and details

  Select time period
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21.01.2026
Frankfurt a. M.
Booking number: 30515
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Leonardo Royal Hotel Conference Center
Leonardo Royal Hotel Conference Center
Mailänder Straße 1, 60598 Frankfurt a. M.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Wednesday, 21.01.2026

09:00 am - 5:00 pm

Thursday, 22.01.2026

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Booking number: 30515
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number: 33324
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses
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