Contents
Psychological basics
- Special features of sales rhetoric.
Dealing with insecurity, stage fright, nervousness
- Tips for reducing speech inhibitions.
- Causes and effective coping strategies.
Counter male battle rhetoric in sales with confidence
- Gender-specific differences in communication, rhetoric and body language.
- The 5 most important differences between women and men and how to use them skillfully.
- Understanding male logic, preventing misunderstandings.
Neuro-communication
- How do you achieve the greatest impact with words?
- Which terms should you avoid?
Improving your individual rhetoric
- Speech and speaking style, voice, modulation, speech dynamics.
Speech consciousness
- Accurate choice of words - How to use your voice and language as a means of expression and influence.
Body language: interpretation and meaning
- How to convey authentic vitality through your body language.
Listener relationship
- How do you grab the listener's attention?
- Convey commitment, honest conviction and authenticity in the sales process with the "spoken word" via the "internal language process".
Quick-wittedness
- Activate and constructively use the ability to "think in speech" and react spontaneously to situations.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You will learn how to formulate your content in such a way that your customers will listen with rapt attention.
- Using targeted sales rhetoric to package your arguments in such a way that the emotional level is also addressed.
- Use your body language consciously, authentically and effectively.
- To consciously and constructively deal with stage fright and stress and
- to present yourself confidently in sales talks with spontaneity and quick-wittedness.
- You will receive specific tips for your own personal sales situations.
- You will achieve your goal more easily in sales, gain confidence, persuasiveness and assertiveness in discussions and negotiations.
Methods
This training is particularly characterized by its high practical orientation. Not least because you will learn from your trainer the importance of typical perspectives and behavioral patterns and how you can use them to your own advantage. Trainer input, practice-oriented exercises, reflection and feedback in small groups and in the plenum, practical tips, discussion, exchange of experiences, video analysis, role plays.
Recommended for
Exclusively for women in sales: sales managers, saleswomen, (key) account managers, sales managers, regional managers, female specialists and (junior) managers from sales and distribution who want to learn intensively and practically how to use effective rhetoric confidently, confidently and successfully
Further recommendations for "Exclusively for women in sales: Effective rhetoric"
Seminar evaluation for "Exclusively for women in sales: Effective rhetoric"







In this highly effective training , you will learn all the techniques you need to use your voice, body language and words to convince your male counterparts. In future, you will appear confident in negotiations, sales talks and presentations and at the same time disarm battle rhetoric with assertiveness and style. You will also learn how to decode the non-verbal signals of your counterpart and use them to your own advantage. You will also learn how to appear more likeable and use neuroscientific techniques to build a functioning relationship. Do you want to control all conversational situations in future and steer them according to your wishes? You will be taught the latest findings from brain and gender research, which you are guaranteed to be able to use with ease. This training is ideal for women who want to be more successful in male-dominated professions, be it with customers, colleagues, superiors or negotiating partners. You will also learn how to deal professionally with alpha males, male power games and battle rhetoric. This training also teaches you the language of the professionals so that you can win over your customers straight away. In this way, you trigger the process of targeted attention and curiosity in your customer and build up an arc of suspense. As a result, you can use parables to reach and anchor yourself in the subconscious of your listeners and thus significantly increase your chances of closing the sale. Finally, you will also learn how to establish the right level of rapport and develop a confident and convincing charisma.
30515
Start dates and details
Wednesday, 21.01.2026
09:00 am - 5:00 pm
Thursday, 22.01.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.