Conducting difficult purchasing negotiations with confidence
Refine negotiation techniques and strategies
Contents
Success factors
- Use factors such as power, time, information and complexity in a targeted manner.
- Negotiating according to the Harvard principle vs. competitive negotiation.
- Separate factual and relationship levels.
- Focus on interests instead of positions.
- Analyze your own goals and the goals of your partners in advance.
- Develop targeted negotiation alternatives.
- Create win-win situations.
- Special features of global negotiations.
Using your personal negotiating style to your advantage
- Analysis of your own negotiating style.
- Willingness to engage in conflict vs. consensus orientation.
- How do I come across to others?
- Use and interpret body language in a targeted manner.
- The supplier-specific negotiation strategy.
Negotiate confidently in complex situations
- Master pressure situations with confidence: playing off each other, uncertainty/time pressure method and other tactics.
- Price negotiations under pressure.
- Negotiating with monopolists: identifying "real" monopolists, price negotiations, dealing with possible positions of power.
- Counter verbal attacks with confidence.
- Dangers in team negotiations.
- Negotiating with other cultures.
- Pitfalls when bargaining.
- Planning, development and implementation of the negotiation situation.
- Development of negotiation guidelines.
Systematically develop argumentation and questioning techniques
- Arguing effectively in difficult situations, countering objections.
- Build a chain of reasoning.
- Fending off price increases, enforcing price reductions.
- Score points with the use of business arguments.
- Professionalize questioning techniques: uncover the "true" interests of the negotiating partner.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
In this advanced training course, negotiation skills are further developed in a targeted manner.
- Negotiation skills are honed in order to remain confident in demanding negotiations.
- Practical training in negotiation strategies and techniques.
- Responding effectively to unfair tactics and manipulation.
- Further development of negotiation skills.
- Successful achievement of goals, even in deadlocked situations.
Methods
Trainer input, negotiation simulation, video analysis, group/trainer feedback, exercises, group work, best-practice examples, exchange of experience. Checklists round off the knowledge.
Recommended for
purchasers with experience in negotiation, project/group managers and junior purchasing managers who want to further develop their negotiation skills. employees from other areas such as logistics etc. who conduct negotiations. attendees from the "Negotiation training for purchasers" training .
Questions about the training content
This advanced training is ideal if you already know the basics and want to feel even more confident in challenging negotiation situations. In this training, you’ll deepen your skills in areas where standard knowledge often isn’t enough—such as when dealing with pressure, mental blocks, or tactically driven conversations. You’ll work on more challenging scenarios that have a real impact on price, results, and negotiating position in everyday purchasing. This will make your approach to complex negotiations clearer, more controlled, and more effective.
When discussions become deadlocked, simply conducting the conversation effectively is often no longer enough. In this training, you’ll work on maintaining your ability to act even under pressure and actively steering negotiations back on track. The focus is on challenging situations where positions are entrenched but results still need to be achieved. The emphasis is not on your general demeanor, but on your behavior in critical negotiation situations.
In complex negotiations, the key is choosing the right strategic approach for each situation. During the training, you’ll explore when negotiating according to the Harvard principle is effective and when a competitive approach makes more sense. This will help you refine your strategy for situations where interests, power dynamics, and time constraints play a major role. As a result, your ability to negotiate in difficult situations will become significantly more resilient.
In tough negotiations, it’s not enough to simply articulate your own demands clearly. During training, you’ll work on analyzing your own goals and partners interests in greater detail partners , and use that analysis to develop better negotiation strategies. This gives you more room to maneuver when discussions stall or pressure mounts. The focus is therefore clearly on strategic preparation for challenging negotiations.
Especially during difficult purchasing negotiations, objective arguments can quickly become intertwined with personal reactions. In this training, you’ll learn to distinguish more clearly between these two levels, enabling you to negotiate more effectively. This is particularly important when tensions rise, as conflicts can otherwise overshadow the actual interests at stake. This makes it easier to stay focused on the matter at hand, even in tense situations.
The trainer Gerhard A. Jantzen on the topic:
"Negotiating - the skill that is most needed in business and least learned. Especially in purchasing, eloquent negotiation skills are crucial. Because purchasing is where the profit lies. Expand your negotiation skills, it's worth it for you!"
5178
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Start dates and details

Wednesday, 01.07.2026
09:00 am - 5:00 pm
Thursday, 02.07.2026
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Tuesday, 03.11.2026
09:00 am - 5:00 pm
Wednesday, 04.11.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Wednesday, 24.02.2027
09:00 am - 5:00 pm
Thursday, 25.02.2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, October 4, 2027
09:00 am - 5:00 pm
Tuesday, October 5, 2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

