Further training
This continuing education is held in German.
In a global market environment, product, service, process and even business model innovations are a key driver of value creation and a competitive factor. Our expert will show you how to create a positive innovation culture and drive innovation forward in a targeted manner. You can design innovation processes, apply creativity methods effectively and evaluate ideas systematically. You will be able to plan and implement your innovation projects smoothly right up to the market launch.
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
Contents
Initiate innovation projects
- Basic understanding: What is innovation?
- Innovation models and processes.
- Innovation sources/search fields.
- Focus and questions in innovation projects.
Generating innovative solutions: Innovation and creativity methods
- Psychological and cultural obstacles in the context of innovation.
- Sources and methods for new ideas.
- Get to know and apply creativity techniques: Brainwriting, synectic methods, lateral techniques such as the provocation technique, systematic-structured methods such as the morphological box and S.C.A.M.P.E.R. as well as other creativity techniques.
- Prioritize, consolidate and deepen ideas.
Select and evaluate ideas
- Further development of ideas; documentation, description of ideas.
- Evaluation methods such as pair comparison, attractiveness/risk matrix, evaluation sheet, "Six Thinking Hats®", etc.
- Digital and AI-supported innovation.
- Design thinking as a user-centered innovation methodology.
Innovation concepts and strategic innovation
- From the creative process to the implementation of innovations (methods & instruments).
- Create and "challenge" needs-oriented business models.
- Strategic instruments for deepening innovation ideas.
- KPIs and innovation controlling.
Innovation culture and change management
- Innovation capability and culture.
- Important elements of innovation marketing.
- Accompany changes empathically, playfully and visually.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You know how to build a positive innovation culture in the company and can distinguish between strategic and operational innovation.
- You know the structure of the innovation process and can drive innovation forward in a targeted manner.
- You can apply innovation/creativity methods and transfer them to your practice. This will open up new paths to innovative products and services and give you a competitive edge.
- You can systematically evaluate ideas.
- You know how a professional innovation concept is structured, know methods for substantiating your solution ideas and developing business models and can evaluate your innovations from an economic point of view.
- You know how to approach the planning and implementation of innovation projects and thus create a smooth project flow.
Methods
In-person events
Intensive training with workshop atmosphere, trainer input, individual/group work, best practice/case examples, exchange of experience.
Live online events
Intensive training with workshop atmosphere, trainer input, individual/group work, best practice/case examples, exchange of experience.
The following third-party tool can be used in the event:
Recommended for
Specialists/executives from product management, marketing, communication, sales, research and development, innovation management, business development. For everyone involved in the development of products, services and processes.
Final examination
After the training, participants take a written e-exam. They complete this on their computer at home or at work. The contents of the compulsory module are tested (time required: approx. 60 minutes). After successfully passing the final exam, participants receive a recognized certificate from the Haufe Akademie and the Mannheim School of Managementcertified innovation manager".
Further recommendations for "Continuing education certified innovation manager"
Attendees comments
"The excellent training in combination with a great hotel made the training a very successful training event."
Mats Bluhm
Aareon Germany GmbH
"I particularly liked the way the topics were conveyed with subsequent group work. "
Dirk Buhr
TREIF, part of Marel
"I really liked the alternation between group work and the moderation or presentation by the speaker. It increased motivation and I was able to apply what I had learned immediately."
Jan-Ulrich Maus
Federal-Mogul Deva GmbH
"I particularly liked the group work and the open way in which the course was run."
Marvin Unurh
Bockholdt
"The many practical examples and the wide range of participants made this training course excellent."
Dr. Nils Baumann
Fraunhofer Institute
"I can recommend the training because the trainer was very good professionally, personally, rhetorically and didactically!"
Johannes König
Megger Germany GmbH
"The training elements, games and techniques, as well as the enclosed material for further work, made this training perfect for me!"
Dr. Virag Sieben
Geodis FF Germany
"I particularly liked the practical reports from trainers and participants."
Frank Neuhäusel
DB Netz AG
"A colorful mix of participants and a lively presentation style!"
Christoph Mohr
Deutsche Telekom AG
"I particularly liked the design and variety within the training."
Ralf Stoltz
Haufe Lexware Services
"Great compilation of topics, lots of practical examples and easy to understand!"
Christoph Surges
DICE - Debeka Innovation Center
"I particularly liked the way the topics were conveyed with subsequent group work."
Dirk Buhr
TREIF, part of Marel
"I particularly liked the group work and the open way in which the course was run."
Marvin Unurh
Bockholdt
"I can recommend the training because the trainer was very good professionally, personally, rhetorically and didactically!"
Johannes König
Megger Germany GmbH
"I particularly liked the practical reports from trainers and participants."
Frank Neuhäusel
DB Netz AG
"I particularly liked the design and variety within the training."
Ralf Stoltz
Haufe Lexware Services
Seminar evaluation for "Further training certified innovation manager"
4.6 from 5
with 316 reviews
training content:
4.5
Content comprehensibility:
4.6
Practical relevance:
4.4
Trainer expertise:
4.8
Participant orientation:
4.7
Method variety:
4.7
On-site training together
Booking number
5627
5627
€ 3.490,-
plus VAT
5 days
in 5 locations
with certificate
5 Events
German
Joint online training
Booking number
32238
32238
€ 3.490,-
plus VAT
5 days
Online
with certificate
2 Events
German
Start dates and details
22.09.2025
Berlin
Booking number:
5627
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Days & Times
5 days
Limited number of participants
Monday, 22.09.2025
09:00 am - 5:00 pm
Tuesday, 23.09.2025
09:00 am - 5:00 pm
Wednesday, 24.09.2025
09:00 am - 5:00 pm
Thursday, 25.09.2025
09:00 am - 5:00 pm
Friday, 26.09.2025
09:00 am - 4:00 pm
Fee includes
The fee includes the costs for further training, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
10.11.2025
Live-Online
Booking number:
32238
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Course
zoom
Days & Times
5 days
Limited number of participants
Monday, 10.11.2025
09:00 am - 5:00 pm
Tuesday, 11.11.2025
09:00 am - 5:00 pm
Wednesday, 12.11.2025
09:00 am - 5:00 pm
Thursday, 13.11.2025
09:00 am - 5:00 pm
Friday, 14.11.2025
09:00 am - 4:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
08.12.2025
Frankfurt a. M./Sulzbach (Taunus)
Booking number:
5627
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Days & Times
5 days
Limited number of participants
Monday, 08.12.2025
09:00 am - 5:00 pm
Tuesday, 09.12.2025
09:00 am - 5:00 pm
Wednesday, 10.12.2025
09:00 am - 5:00 pm
Thursday, 11.12.2025
09:00 am - 5:00 pm
Friday, 12.12.2025
09:00 am - 4:00 pm
Fee includes
The fee includes the costs for further training, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
02.03.2026
Hamburg
Booking number:
5627
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Days & Times
5 days
Limited number of participants
Monday, 02.03.2026
09:00 am - 5:00 pm
Tuesday, 03.03.2026
09:00 am - 5:00 pm
Wednesday, 04.03.2026
09:00 am - 5:00 pm
Thursday, 05.03.2026
09:00 am - 5:00 pm
Friday, 06.03.2026
09:00 am - 4:00 pm
Fee includes
The fee includes the costs for further training, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
04.05.2026
Live-Online
Booking number:
32238
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Course
zoom
Days & Times
5 days
Limited number of participants
Monday, 04.05.2026
09:00 am - 5:00 pm
Tuesday, 05.05.2026
09:00 am - 5:00 pm
Wednesday, 06.05.2026
09:00 am - 5:00 pm
Thursday, 07.05.2026
09:00 am - 5:00 pm
Friday, 08.05.2026
09:00 am - 4:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
22.06.2026
Munich/Eching
Booking number:
5627
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Days & Times
5 days
Limited number of participants
Monday, 22.06.2026
09:00 am - 5:00 pm
Tuesday, 23.06.2026
09:00 am - 5:00 pm
Wednesday, 24.06.2026
09:00 am - 5:00 pm
Thursday, 25.06.2026
09:00 am - 5:00 pm
Friday, 26.06.2026
09:00 am - 4:00 pm
Fee includes
The fee includes the costs for further training, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
21.09.2026
Düsseldorf
Booking number:
5627
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Days & Times
5 days
Limited number of participants
Monday, 21.09.2026
09:00 am - 5:00 pm
Tuesday, 22.09.2026
09:00 am - 5:00 pm
Wednesday, 23.09.2026
09:00 am - 5:00 pm
Thursday, 24.09.2026
09:00 am - 5:00 pm
Friday, 25.09.2026
09:00 am - 4:00 pm
Fee includes
The fee includes the costs for further training, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take place
Booking number:
5627
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Details
5 days
Limited number of participants
Fee includes
The fee includes the costs for further training, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
32238
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Details
5 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
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17,500+ training courses held per year
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Munzinger Str. 9
79111 Freiburg
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