Professional correspondence by e-mail and letter

Correspondence is communication

• How much charisma does your correspondence have?
• Formulate in a contemporary and recipient-oriented way.
• E-mail netiquette - new formulation patterns

Layout and design

• The current DIN 5008 (status: 2020) - what's new, what has proven itself?
• Points of view in the text that appeal and convince.
• Comply with DIN and anchor in CI

Pivots and pivot points

• Headline (subject) - precise or appealing?
• The successful beginning of the text.
• The convincing final sentence.

Modern writing style

• Put the reader at the center with "you".
• Expressing politeness with the subjunctive?
• Use contemporary and gender-appropriate forms of address and greetings.

Errors in correspondence

• Avoid stylistic errors.
• Avoid DIN errors.
• Recognize spelling mistakes.

Diplomacy and psychology in correspondence

• Start cleverly - without alienating.
• Convince - without persuading.
• Despite the conflict, it will be well remembered.

Business letters/emails for every occasion

• Your trainer works with sample letters from different industries and for different occasions.
• Special practical relevance: Please bring anonymized letters from your everyday office life. Your trainer will provide you with individual feedback.