4.5
Contents
Entry and overview
- Use & context of the platforms.
- Overview of advertising formats and placements.
- Meta Business Suite and Meta Ad Manager.
Campaign conception
- Targets and selection in the Ads Manager.
- Target groups and targeting options.
- Design principles.
Campaign settings
- Bids & Budget.
- Conversion Tracking.
Performance measurement & optimization
- Reporting (Tools & KPIs).
- Testing possibilities.
- Optimization.
Learning environment
Your benefit
- You understand how the platforms are used.
- You know the possibilities of ad placement and the special features of different formats.
- You know what to look out for when designing paid campaigns on Facebook & Instagram.
- You are familiar with the basics of the Meta Ads Manager.
- You will get an overview of different bidding strategies.
- You know how conversion tracking works with the Facebook Pixel.
- You know the possibilities of testing.
- You are able to evaluate and optimize campaigns with the Ads Manager.
Methods
trainer, case/best-practice examples, hands-on: practical application of what has been learned.
Tool
Recommended for
The webinar is aimed at anyone who wants to place paid ads on Facebook or Instagram for the first time or would like to make their campaigns even more successful in the future. Possible target groups are specialists and managers in (online) marketing, social media, PR and communication departments of companies, e-commerce.
Please note: If you're looking for tips on recruiting via social media, this isn't the right course for you. We recommend the course “Talent Search 2.0: Social Media Recruiting on Facebook, Instagram, and More” (36502).
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for "Facebook Ads & Instagram Ads"
Ratings and feedback from our participants
Start dates and details
Wednesday, 16.09.2026
09:00 am - 5:00 pm
Friday, 11.12.2026
09:00 am - 5:00 pm
Monday, 08.03.2027
09:00 am - 5:00 pm
Training is guaranteed to take placeYou might also be interested in:
About us - The Haufe Akademie
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Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
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Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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