Entry-level management in retail: Managing between the office and the sales floor
Your successful start in leadership—confident, effective, authentic
This training is held in German.
Are you starting out in a leadership role in retail and juggling between your team, customers, targets, and constant time pressure? Then you've come to the right place, because we have training this training for you: Our training you training guidance, practical tools, and teaches you how to use communication, motivation, and conflict resolution in a targeted manner. You will learn to set priorities, act confidently, and lead your team with assurance—for more strength, structure, and composure in your everyday management tasks.
Contents
Special features of the retail trade as a working environment
- Guiding between office and sales area.
- 4-dimensionality: I - customer - employee - supervisor.
- Seasonal fluctuations and customer interactions.
- My visibility as a manager on the sales floor.
The role of the retail manager
- Requirements and tasks for my leadership role.
- Leadership styles, especially situational leadership.
- Leading in the sandwich position.
- Effective time and self-management for day-to-day management.
- Your approach to power and responsibility.
- How do you deal with stress?
The importance of leadership in retail
- What do company image and a good appearance mean to you as a manager?
- The importance of customer orientation for your daily management work.
- The bonding and development of your employees.
- Team-oriented management next to and on the sales floor.
Practical management tasks in retail
- HR Management and employee motivation.
- Mastering communication and conflict management as a manager.
- The organization of work between office, sales and shifts.
- How do I deal with difficult situations in 4-dimensionality?
Management tools
- Set priorities correctly and delegate tasks professionally.
- Giving and receiving constructive and appropriate feedback.
- Agree goals and track them.
- Team building as part of my management tasks.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You will develop an awareness of the demands placed on you as a manager in the retail sector.
- You will be able to implement measures and targets for the development of your team.
- You will receive concrete guidance to help you become clear about your leadership role.
- You can use your operational know-how specifically for the positive (further) development of your employees.
- You will learn how to communicate appropriately and be given tools for solution-oriented action and team development.
- Learn how to deal with stress, the high workload and difficult situations.
Methods
Our lively and interactive training on the impetus provided by the trainer, who alternates between individual and group work. You can expect interaction attendees , practical examples, self-reflection, feedback rounds, and the exchange of experiences.
Recommended for
All junior managers who have taken on their role in retail or would like to prepare for the role.
On-site training together
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
2 days + exchange of experience 90 minutes (webinar)
In-person or Online
Start dates and details
17.06.2026
Berlin
Booking number:
36237
€ 1.640,- plus VAT.
€ 1,951.60 incl. VAT.
Venue
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.

Course
zoom
Modules
2 days + exchange of experience 90 minutes (webinar)
max. 12 attendees
Classroom seminar
training training
Date
17.-18.06.2026
Venue
Classik Hotel Alexander Plaza Berlin
Schedule
1st day: 09:00 am - approx. 5:00 pm
2nd day: 09:00 - approx. 16:30
Webinar
Webinar (exchange of experience)
Date
15.07.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 10:30 am
10.09.2026
Munich
Booking number:
36237
€ 1.640,- plus VAT.
€ 1,951.60 incl. VAT.
Venue
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.

Course
zoom
Modules
2 days + exchange of experience 90 minutes (webinar)
max. 12 attendees
Classroom seminar
training training
Date
10.-11.09.2026
Venue
Holiday Inn Unterhaching
Schedule
1st day: 09:00 am - approx. 5:00 pm
2nd day: 09:00 - approx. 16:30
Webinar
Webinar (exchange of experience)
Date
08.10.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 10:30 am
Booking number:
36237
€ 1.640,- plus VAT.
€ 1,951.60 incl. VAT.
Details
2 days + exchange of experience 90 minutes (webinar)
max. 12 attendees
Booking number:
36237
€ 1.640,- plus VAT.
€ 1,951.60 incl. VAT.
Details
2 days + exchange of experience 90 minutes (webinar)
max. 12 attendees
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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