Entry-level management in retail: Managing between the office and the sales floor
Your successful start in leadership—confident, effective, authentic
Contents
Special features of retail—your work environment
- Managing between operational tasks (office) and requirements on the floor.
- The four dimensions of your role: yourself, customers employees, and managers.
- Christmas business, inventory, etc.: Dealing with seasonal fluctuations.
- Your visibility as a manager on the shop floor—even during peak hours and when customers are rushing in.
Your role as a retail manager
- Clearly classify the requirements and tasks of your leadership role.
- Leadership styles, especially situational leadership, which you can apply directly in your everyday life.
- Leading in the sandwich position: Maintaining balance between the team and requirements.
- Effective time and self-management for your everyday life.
- Dealing consciously with power, responsibility, and stress.
The importance of leadership in retail
- How your appearance and the company image are connected.
- Customer focus as part of your daily management work.
- Retain employees and promote their development in a targeted manner.
- Team-oriented management next to and on the sales floor.
Practical management tasks in retail
- HR Management effective motivation within the team.
- Use communication and conflict management appropriately for the situation.
- Work organization: Mastering the balancing act between office, sales, and shifts.
- How do I deal with difficult situations in 4-dimensionality?
Management tools
- Set priorities correctly and delegate tasks professionally.
- Giving and receiving constructive and appropriate feedback.
- Agree on goals and systematically track them.
- Team building as part of my management tasks.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- Clarity & Orientation:
- You develop an awareness of the demands placed on you as a manager in the retail sector.
- You will gain a clear understanding of your role and be able to act confidently—even when things get stressful.
- You gain orientation and structure in your everyday management tasks: you maintain an overview of the sales floor, office tasks, and operational challenges.
- Team development
- You will learn how to implement measures and set goals. This will give your team a sense of direction.
- You will be provided with management tools that enable solution-oriented work.
- Communication
- You know how to communicate appropriately and respectfully in any situation. This builds trust, improves collaboration, and ensures greater reliability in day-to-day business.
- Stress reset:
- You will learn how to deal with stress, high workloads, and difficult situations.
Methods
Our lively and interactive training on the impetus provided by the trainer, who alternates between individual and group work. You can expect interaction attendees , practical examples, self-reflection, feedback rounds, and the exchange of experiences.
Recommended for
All junior managers and new managers in retail who have taken on their role or would like to prepare for the role.
Team leaders, department heads, branch managers, etc. are all welcome.
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
Start dates and details


