training

Entry-level management in retail: Managing between the office and the sales floor

This training is held in German.
A high workload, switching between the office and the sales floor, coordinating and managing Employees and then, of course, there are the customers and superiors - starting out as a manager in retail brings with it a variety of challenges. That is why we have tailored this training for you: You will learn the most important tools for successful leadership in retail. You will learn how to use good communication in your day-to-day management work in order to motivate your employees, guide them to act independently and resolve potential conflicts constructively. You will become aware of your tasks and role and learn to set priorities, deal with stress and difficult situations, just as we want to recognize and use your personal attitude and your potential as well as that of your team.
Module 1: Classroom seminar
2 days
training training
training training

training training for management entry in retail.

Module 2: Webinar
90 minutes
Webinar (exchange of experience)
Webinar (exchange of experience)

90 minutes to share experiences under the guidance of the trainer.

Contents

Special features of the retail trade as a working environment

  • Guiding between office and sales area.
  • 4-dimensionality: I - customer - employee - supervisor.
  • Seasonal fluctuations and customer interactions.
  • My visibility as a manager on the sales floor.

The role of the retail manager

  • Requirements and tasks for my leadership role.
  • Leadership styles, especially situational leadership.
  • Leading in the sandwich position.
  • Effective time and self-management for day-to-day management.
  • Your handling of power and responsibility.
  • How do you deal with stress?

The importance of leadership in retail

  • What do company image and a good appearance mean to you as a manager?
  • The importance of customer orientation for your daily management work.
  • The retention and development of your Employees.
  • Team-oriented management next to and on the sales floor.

Practical management tasks in retail

  • Personnel management and employee motivation.
  • Mastering communication and conflict management as a manager.
  • The organization of work between office, sales and shifts.
  • How do I deal with difficult situations in 4-dimensionality?

Management tools

  • Set priorities correctly and delegate tasks professionally.
  • Giving and receiving constructive and appropriate feedback.
  • Agree goals and track them.
  • Team building as part of my management tasks.

Learning environment

Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.

Your benefit

  • You will develop an awareness of the demands placed on you as a retail manager.
  • You will be able to implement measures and targets for the development of your team.
  • You will receive specific guidance to help you clarify your leadership role.
  • You can use your operational know-how specifically for the positive (further) development of your employees.
  • You will learn how to communicate appropriately and be given tools for solution-oriented action and team development.
  • You will learn how to deal with stress, the high workload and difficult situations.

Methods

The training is based on impulses through short presentations, interaction between participants , practical examples, self-reflection, feedback rounds and exchange of experiences.

Recommended for

Junior managers who have taken on their role in retail or would like to prepare for the role.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more
On-site training together
Booking number
36237
€ 1.640,- plus VAT
2 days + experience ...
in 3 locations
3 Events
German
In-person trainings
Joint online training
Booking number
36238
€ 1.640,- plus VAT
2 days + experience ...
Online
on 26.06.2025
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days + exchange of experience 90 minutes (webinar)
In-person or Online

Start dates and details

  Select time period
0 events
26.06.2025
Live online
Booking number: 36238
€ 1.640,- plus VAT.
€ 1,951.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
2 days + exchange of experience 90 minutes (webinar)
Limited number of participants
training training
training training
Date
26.-27.06.2025
Course
zoom
Schedule
1st day: 09:00 am - approx. 5:00 pm
2nd day: 09:00 - approx. 16:30
Webinar
Webinar (exchange of experience)
Date
10.07.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 10:30 am
14.07.2025
Munich
Booking number: 36237
€ 1.640,- plus VAT.
€ 1,951.60 incl. VAT.
Venue
Holiday Inn Unterhaching
Holiday Inn Unterhaching
Inselkammerstraße 7-9, 82008 Munich
Room rate: € 128,39 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
2 days + exchange of experience 90 minutes (webinar)
Limited number of participants
Classroom seminar
training training
Date
14.-15.07.2025
Venue
Holiday Inn Unterhaching
Schedule
1st day: 09:00 am - approx. 5:00 pm
2nd day: 09:00 - approx. 16:30
Webinar
Webinar (exchange of experience)
Date
27.08.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 10:30 am
23.09.2025
Hamburg
Booking number: 36237
€ 1.640,- plus VAT.
€ 1,951.60 incl. VAT.
Venue
Arcotel Rubin
Arcotel Rubin
Steindamm 63, 20099 Hamburg
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
2 days + exchange of experience 90 minutes (webinar)
Limited number of participants
Classroom seminar
training training
Date
23.-24.09.2025
Venue
Arcotel Rubin
Schedule
1st day: 09:00 am - approx. 5:00 pm
2nd day: 09:00 - approx. 16:30
Webinar
Webinar (exchange of experience)
Date
28.10.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 10:30 am
24.11.2025
Düsseldorf
Booking number: 36237
€ 1.640,- plus VAT.
€ 1,951.60 incl. VAT.
Venue
Novotel City West
Novotel City West
Niederkasseler Lohweg 179, 40547 Düsseldorf
Room rate: € 118,24 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
2 days + exchange of experience 90 minutes (webinar)
Limited number of participants
Classroom seminar
training training
Date
24.-25.11.2025
Venue
Novotel City West
Schedule
1st day: 09:00 am - approx. 5:00 pm
2nd day: 09:00 - approx. 16:30
Webinar
Webinar (exchange of experience)
Date
15.12.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 10:30 am
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
Booking number: 36237
€ 1.640,- plus VAT.
€ 1,951.60 incl. VAT.
Details
2 days + exchange of experience 90 minutes (webinar)
Limited number of participants
Booking number: 36238
€ 1.640,- plus VAT.
€ 1,951.60 incl. VAT.
Details
2 days + exchange of experience 90 minutes (webinar)
Limited number of participants
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

About us – The Haufe Akademie

Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.

Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.

A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.

Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.

2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email

Do you have any questions?

We are there for you Mon - Fri 8 a.m. - 5:00 p.m.

Stephanie Göpfert

Head of Customer Service

*Mandatory fields
FAQs

Questions & Answers

In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.