Entry-level management in retail: Managing between the office and the sales floor

Your successful start in leadership—confident, effective, authentic

training
This training is held in German.
The line at the checkout is getting longer, an employee calls in sick, and the duty rosters are waiting in the office: your everyday life as a manager in retail is hectic, and decisions have to be made spontaneously. Between the sales floor, the office, and operational challenges, there is hardly any time to consciously shape your leadership role. This is where we come in: in two compact days, you will develop skills that will directly relieve you in your everyday work. You will receive practical tools that will help you set priorities, communicate, motivate, and resolve conflicts—for more strength, structure, and composure in your everyday leadership role.
Module 1: Classroom seminar
2 days
training training
training training

training training for management entry in retail.

Module 2: Webinar
90 minutes
Webinar (exchange of experience)
Webinar (exchange of experience)

90 minutes exchange of experiences under the guidance of the trainer.

Contents

Special features of retail—your work environment

  • Managing between operational tasks (office) and requirements on the floor.
  • The four dimensions of your role: yourself, customers employees, and managers.
  • Christmas business, inventory, etc.: Dealing with seasonal fluctuations.
  • Your visibility as a manager on the shop floor—even during peak hours and when customers are rushing in.

Your role as a retail manager

  • Clearly classify the requirements and tasks of your leadership role.
  • Leadership styles, especially situational leadership, which you can apply directly in your everyday life.
  • Leading in the sandwich position: Maintaining balance between the team and requirements.
  • Effective time and self-management for your everyday life.
  • Dealing consciously with power, responsibility, and stress.

The importance of leadership in retail

  • How your appearance and the company image are connected.
  • Customer focus as part of your daily management work.
  • Retain employees and promote their development in a targeted manner.
  • Team-oriented management next to and on the sales floor.

Practical management tasks in retail

  • HR Management effective motivation within the team.
  • Use communication and conflict management appropriately for the situation.
  • Work organization: Mastering the balancing act between office, sales, and shifts.
  • How do I deal with difficult situations in 4-dimensionality?

Management tools

  • Set priorities correctly and delegate tasks professionally.
  • Giving and receiving constructive and appropriate feedback.
  • Agree on goals and systematically track them.
  • Team building as part of my management tasks.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

  • Clarity & Orientation:
    • You develop an awareness of the demands placed on you as a manager in the retail sector.
    • You will gain a clear understanding of your role and be able to act confidently—even when things get stressful.
    • You gain orientation and structure in your everyday management tasks: you maintain an overview of the sales floor, office tasks, and operational challenges.
  • Team development
    • You will learn how to implement measures and set goals. This will give your team a sense of direction.
    • You will be provided with management tools that enable solution-oriented work.
  • Communication
    • You know how to communicate appropriately and respectfully in any situation. This builds trust, improves collaboration, and ensures greater reliability in day-to-day business.
  • Stress reset:
    • You will learn how to deal with stress, high workloads, and difficult situations.

trainer

Methods

Our lively and interactive training on the impetus provided by the trainer, who alternates between individual and group work. You can expect interaction attendees , practical examples, self-reflection, feedback rounds, and the exchange of experiences.

Recommended for

All junior managers and new managers in retail who have taken on their role or would like to prepare for the role.

Team leaders, department heads, branch managers, etc. are all welcome.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more
On-site training together
Booking number
36237
€ 1.640,- plus VAT
2 days + experience ...
in 3 locations
3 Events
German
Events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days + exchange of experience 90 minutes (webinar)
In-person or Online

Start dates and details

  Select time period
0 events
17.06.2026
Berlin
Booking number: 36237
€ 1.640,- plus VAT.
€ 1,951.60 incl. VAT.
Venue
Classik Hotel Alexander Plaza Berlin
Classik Hotel Alexander Plaza Berlin
Rosenstraße 1, 10178 Berlin
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
2 days + exchange of experience 90 minutes (webinar)
max. 12 attendees
Classroom seminar
training training
Date
17.-18.06.2026
Venue
Classik Hotel Alexander Plaza Berlin
Schedule
1st day: 09:00 am - approx. 5:00 pm
2nd day: 09:00 - approx. 16:30
Webinar
Webinar (exchange of experience)
Date
15.07.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 10:30 am
10.09.2026
Munich
Booking number: 36237
€ 1.640,- plus VAT.
€ 1,951.60 incl. VAT.
Venue
Holiday Inn Unterhaching
Holiday Inn Unterhaching
Inselkammerstraße 7-9, 82008 Munich
Room rate: $124.18 plus tax.
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
2 days + exchange of experience 90 minutes (webinar)
max. 12 attendees
Classroom seminar
training training
Date
10.-11.09.2026
Venue
Holiday Inn Unterhaching
Schedule
1st day: 09:00 am - approx. 5:00 pm
2nd day: 09:00 - approx. 16:30
Webinar
Webinar (exchange of experience)
Date
08.10.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 10:30 am
16.02.2027
Frankfurt a. M.
Booking number: 36237
€ 1.640,- plus VAT.
€ 1,951.60 incl. VAT.
Venue
NH Collection Frankfurt Spin Tower
Güterplatz 1, 60327 Frankfurt a. M.
Room rate: € 128,02 plus VAT.
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
2 days + exchange of experience 90 minutes (webinar)
max. 12 attendees
Classroom seminar
training training
Date
16.-17.02.2027
Venue
NH Collection Frankfurt Spin Tower
Schedule
1st day: 09:00 am - approx. 5:00 pm
2nd day: 09:00 - approx. 16:30
Webinar
Webinar (exchange of experience)
Date
15.03.2027
Course
zoom
Schedule
Start 09:00 am, end approx. 10:30 am
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Booking number: 36237
€ 1.640,- plus VAT.
€ 1,951.60 incl. VAT.
Details
2 days + exchange of experience 90 minutes (webinar)
max. 12 attendees
Booking number: 36237
€ 1.640,- plus VAT.
€ 1,951.60 incl. VAT.
Details
2 days + exchange of experience 90 minutes (webinar)
max. 12 attendees
Book later
You are welcome to make a non-binding advance reservation.
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